Professional Documents
Culture Documents
Research coverage
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ABOUT EUROMONITOR INTERNATIONAL 4
Research expertise
Consumer Products
Alcoholic Drinks Nutrition Supply
Apparel Ingredients
Packaged Food
Automotive Personal Accessories Packaging
420 2.5
410
2
US$ billion
% Growth
400
1.5
390
1
380
370 0.5
Value Sales
360 0 Growth
2010 2011 2012 2013 2014 2015
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INDUSTRY SNAPSHOT 7
Latin
America Asia Pacific
14% 32%
North America
21%
Western Europe
21%
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INDUSTRY SNAPSHOT 8
6
China
5
4 Asia Pacific
3
2
HK JP KR SG TW Developed Asia
1
0
2011 2012 2013 2014 2015
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INDUSTRY SNAPSHOT 9
120,000
100,000
USD Million
80,000
60,000
40,000
20,000 World
Asia
0
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ABOUT EUROMONITOR INTERNATIONAL
INDUSTRY SNAPSHOT
ASIAN BEAUTY CONSUMER TRENDS
CUSTOMISATION
WELL-BEING
DIGITALISATION
CONCLUSION: FUTURE OF BEAUTY IN ASIA
EVOLVING CONSUMER 11
Demands
of the
Evolving Key Finding 2: Well-Being
Consumer
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EVOLVING CONSUMER 12
When you last purchased a skin care product, which of the product
features listed below most influenced your choice?
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EVOLVING CONSUMER 13
When you last purchased a hair care product, which of the product
features listed below most influenced your choice?
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EVOLVING CONSUMER 14
Moisture
Age Ethnicity Gender Lifestyle
Balance
Degree of Customisation
Multicultural Beauty
Extending beauty solutions to consumers of
all ethnicities, tailoring products to meet
needs of ethnic groups.
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EVOLVING CONSUMER 16
Multicultural Beauty
Ethnicity
Solutions catering to unique physiological traits
Culture
Solutions on the basis of religion, culture & tradition
Climate
Solutions based on geographical environment
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EVOLVING CONSUMER 17
Culture Environment
& Climate
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Image source s(clock:wise from Herborist), Herborist, Paulaschoice, SoftSheen Carson, Laneige, Clarins, Forbes, Wardah
EVOLVING CONSUMER 18
Multicultural Beauty
Case Study: Success of Halal beauty among Muslim consumers
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EVOLVING CONSUMER 19
Multicultural Beauty
Case Study: Success of Halal beauty among Muslim consumers
1000
800
600
400
200
0
2011 2012 2013 2014 2015
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EVOLVING CONSUMER 20
Multicultural Beauty
Case Study: Success of Halal beauty among Muslim consumers
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EVOLVING CONSUMER 21
Demands
of the
Evolving Key Finding 2: Well-Being
Consumer
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EVOLVING CONSUMER 22
Source: Nike
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EVOLVING CONSUMER 23
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EVOLVING CONSUMER 25
Demands
of the
Evolving Key Finding 2: Well-Being
Consumer
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EVOLVING CONSUMER 26
APAC consumers
drive
M-Commerce
Trigger impulse
but informed
decisions
Challenge:
Consumers tend
to browse
limited apps
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EVOLVING CONSUMER 28
Developed Developing
Asia Asia
Secure online
Cash payment
payment
upon delivery
methods
Rise of non-
urban internet
retailing sales
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EVOLVING CONSUMER 29
Source: dcs-korea.sg
China
Yu Ni Fang
Source: taobao.com
150
145
140
135
130
125
120
2013 2014 2015 2016 2017 2018 2019 2020
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CONCLUSION: FUTURE OF SKINCARE 32
Customisation
Tailored products
Multicultural Beauty
Well-being
Active lifestyles
Quest for prevention
Natural Ingredients
Digital
M-Commerce
Adapting to regional differences
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THANK YOU FOR LISTENING
Joanna Chan
Research Analyst
Joanna.chan@euromonitor.com
http://blog.euromonitor.com/