Scribd Logo
Upload

Welcome to Scribd!

  • Add Rhetoric

    Uploaded by

    api-457230827
    28 views1 page
    This document summarizes a gift card ad for Red Robin that featured a man with a man bun hairstyle, which was trendy in 2016. The ad targeted younger audiences familiar with the man bun trend by using an image of a burger and fries without explicitly mentioning those "unhealthy" foods. While the ad appealed to younger male viewers, others outside the trend may not have connected with it as well. An alternative campaign could target older audiences by emphasizing health and changing the model's appearance.

    Original Description:

    Original Title

    add rhetoric

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document summarizes a gift card ad for Red Robin that featured a man with a man bun hairstyle, which was trendy in 2016. The ad targeted younger audiences familiar with the man bun trend by using an image of a burger and fries without explicitly mentioning those "unhealthy" foods. While the ad appealed to younger male viewers, others outside the trend may not have connected with it as well. An alternative campaign could target older audiences by emphasizing health and changing the model's appearance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    28 views1 page

    Add Rhetoric

    Uploaded by

    api-457230827
    This document summarizes a gift card ad for Red Robin that featured a man with a man bun hairstyle, which was trendy in 2016. The ad targeted younger audiences familiar with the man bun trend by using an image of a burger and fries without explicitly mentioning those "unhealthy" foods. While the ad appealed to younger male viewers, others outside the trend may not have connected with it as well. An alternative campaign could target older audiences by emphasizing health and changing the model's appearance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Grace E Tarara

    Rhetorical Elements:

    Background:

    This is a grift card add for red robin. It uses a man bun which was a popular trend throughout 2016.

    Audience:

    Younger generation that took part in/ knew of the manbun trend

    Purpose:

    Sell gift cards

    Limitations:

    Older people that were not part of the trend, or younger people unaware of the trend would not be
    swayed by the trend.

    Execution:

    Image of burger without saying the word burger, along with the fries. Without saying these unhealthy
    words, people are more convinced to go along.

    Man buns are cool with the youth. Image of man is good.

    The lettuce makes it feel happier.

    Add seems more geared towards men, it is also challenging the trend of man buns.

    Alternative Campaign:

    If you wanted to change the audience to be more geared towards older adults, change the media to be
    more available. You could also call it a lettuce wrap to be more health conscious. Changing the model
    could change how the audience views the add.

    You might also like