Examining Biases (for or

against) Made by the

Author
“An intelligent reader and listener should
not believe everything you read, see and
hear. Learn to examine what is presented
to you and ask yourself if it is true.”
When a piece of writing
tries to persuade you to
think or feel a certain way,
it is called propaganda.
One of the most widespread forms of
propaganda is advertising.
Advertising calls the
attention of the public to a
product or business,
especially to promote sales.
One of the most widespread forms of
propaganda is advertising.
Advertising calls the
attention of the public to a
product or business,
especially to promote sales.
Propaganda Techniques:
Propaganda Techniques:
Bandwagon
persuades people to do something
by telling them that others are doing
it.
Name Calling
links a person, or idea, to a negative
symbol
Testimonial
uses a famous person to recommend
a product or idea. You
are not expected into qualities of the person or
things in the advertisement. You are expected to
buy a product because of the prestige of the
celebrity endorsing it.
Transfer
relates a person, idea, or thing to
others that have proven to be
good or beneficial
Emotional words
will make the reader feel strongly
about someone or something. It
usually appeals to sympathy, or the
use of guilty feelings to persuade.
Card Stacking
manipulating or withholding relevant
information about a product, person, or
idea in commercials. You cannot spot this
technique in commercials using surveys, “lab
tests”, and so-called statistics to prove that the
product is better than others.
Glittering
Generalities
links a person, or idea, to
a positive symbol
Plain Folks
users of this product or
proponents of this course
of action are simple,
down-to-earth people like
you and me
Snob Appeal
only the richest, most important, or
most discerning people like this
idea or product
1. What propaganda technique is used
in this line, “Why eat with a Clown,
when you can dine with the King”?

A. Card Stacking
B. Testimonial
C. Name Calling
D. Bandwagon
2. You saw a TV personality, Angel
Locsin, ordering in a fast-food chain. What
propaganda technique is being employed?

A. Plain Folks
B. Snob Appeal
C. Glittering Generalities
D. Transfer
3. The strongest message of this technique
is letting people feel like they will be “left
out” if they don’t join the crowd. What is
described as a form of propaganda?

A. Transfer
B. Testimonial
C. Plain Folks
D. Bandwagon
4. It is an appeal characterized by the manipulation
of the reader’s emotions in order to convince them
in the absence of factual evidence. When used in
propaganda, this might include references to
positive, or negative consequences, using people’s
fears, their spitefulness, their pity or their desire for
flattery, or a tendency towards wishful thinking.

A. Emotional B. Character C. Behavior D. Reason

5. ______ is a mode of communication in
which one group attempts to influence the
behavior or opinions of another, usually to
support a particular agenda.

A. Propaganda
B. Rhetoric
C. Artwork
D. Advertising
6. Speakers attempt to convince their
audience that they and their ideas are “of
the people”. The technique is used by
advertisers and politicians alike. It is called
______.
A. Testimonial
B. Plain Folks
C. Snob Appeal
D. Transfer
7. It is a strategy or technique of showing
the products’ best features, telling half
truths, and omitting or lying about its
potential problems.

A. Card Stacking
B. Glittering Generalities
C. Name Calling
D. Plain Folks
8.Which of the following is an example of
Bandwagon technique?

A. Are you tired of thinking up new gifts every

time you get a party invitation?
B. Don’t be the only person without a great
gift at Christmas.
C. She once complained about thinking of a
unique gift.
D. Other gift shops at SM are so expensive
9. This technique tries to persuade you by
getting you to associate positive feelings with
something that is familiar to you with an
unfamiliar product or idea by linking them
together creatively.

A. Bandwagon
B. Transfer
C. Testimonial
D. Snob Appeal
10. Which propaganda technique relies on
the credibility that people give to expert
opinions?

A. Testimonial
B. Card Stacking
C. Transfer
D. Glittering Generalities
Who is it for?
What product or business are
you selling?
What are the two reasons
people should use or buy it?
What is your slogan?