You are on page 1of 8

The common types

Propaganda
of
Plain-folk
"Plain folks" is a form of propaganda and a
logical fallacy. A plain folks argument is one in
which the speaker presents themselves as an
average Joe — a common person who can
understand and empathize with a listener's
concerns.
Name-Calling
NAME CALLING : Giving a person or an idea a bad
label by using an easy to remember pejorative name.
This is used to make us reject and condemn a person
or idea without examining what the label really means
Examples: "Republican", "Tree-Hugger", "Nazi",
"Environmentalist", "Special-Interest Group".
Glittering Generalities
Glittering Generalities- This is any time a broad,
sweeping generalization is used in advertising. For
example, “This product promises everything you
could ever want in toothpaste,” or “It's your duty to
buy our American flags”, or “It's the right thing to
do” are all examples of glittering generalities.
Transfer
Transfer is a technique used in propaganda and
advertising. Also known as association, this is a
technique of projecting positive or negative qualities
(praise or blame) of a person, entity, object, or value
(an individual, group, organization, nation, patriotism,
etc.) to another in order to make the second more
acceptable or to discredit it. It evokes an emotional
response, which stimulates the target to identify with
recognized authorities.
Testimonial
Testimonial propaganda is a content marketing
strategy that utilises customer testimonials to promote
products or services. It is an effective way to create
persuasive messaging that resonates with the target
audience.
Band-wagon
BAND WAGON: This common propaganda method is
when the speaker tries to convince us to accept their
point of view or else we will miss out on something
really good. The Band-Wagon technique is often used
in advertising. Examples: "This is the wave of the
future", "Be the first on your block", "Act Now!"
Card-stacking
Card stacking propaganda is a way to manipulated
information so that one product looks better than
another and happens when information is
manipulated in order to make something look better.
This often happens by leaving out important
information, using only beneficial facts, or by means
of testimonials.

You might also like