Bandwagon Propaganda

Propaganda is a tactic used in advertising to attract customers and

sway their opinions about rival products. Advertisers fib and even
deceive in order to divert their clients’ attention. They are less
concerned with their client’s best interests. In this instance,
sentiment analysis can help to improve the customer experience. We
all exhibit social behaviour and as we are members of society, we are
obligated to adhere to its norms regarding dress, manners, and
trends. Not only is it a notion, but it also has prestige implications. If
we veer off course, we risk being “missed out”. Bandwagon
propaganda uses this concept to play on a specific group’s ideas and
persuades them to do or follow what others are doing. If something
is beneficial to one individual, it need not be beneficial to all.
However, we are so sure of this that we consider even things that are
not vital to be essential.
Plain Folks Propaganda

Ordinary folks are used in the Plain Folks Propaganda to advertise

the product. The objective is to demonstrate the product’s value to
all consumers. Even while we are all aware that these celebs must be
ignorant of the products used in their homes, Jared Fogle is used by
Subway to tell customers that they can lose weight by eating at
Subway. It is true that Jared Fogle, a former ambassador for America,
has lost a lot of weight by only eating at Subway. Real-world
examples help customers relate, and Plain Folks Propaganda
frequently uses them.
Testimonial Propaganda

Testimonial propaganda is a tactic used to sway people’s ideas

without allowing them to properly consider the evidence when a
celebrity backs a certain ideology or product. It is a sophisticated
form of promotion that businesses employ to increase demand for
their goods. Here is a posted of Taylor Swift endorsing Diet Coke.
Although Taylor Swift is a well-known singer (as you are all aware),
there is actually no connection between her singing ability and Diet
Coke. But in this advertisement, you can see how cleverly marketers
highlighted Diet Coke.

Customers believe that a product will be good if celebrities and

experts endorse it. Whatever the product’s value and cost is, the
appeal of the celebrities determines how well it sells. In certain
commercials, professionals such as physicians prescribe specific
medications, while engineers tout cement and other building
supplies. All of these are techniques to sway the judgment of the
intended audience. We assume that professionals know more about
these products than we do. They can push anything with complete
blindness, so we blindly believe them and take their advice.

Testim
onial Propaganda
Card Stacking Propaganda

To stack cards, the most common advertising strategy is card

stacking propaganda. Utilizing a deceptive advertising strategy, the
advertiser highlights the positive aspects of their product while
concealing any potential drawbacks. This is accomplished by unfairly
emphasizing the salient and favourable aspects of the product. Only
information that supports and promotes the product is used by
advertisers. Card stacking is the practice of using false and
implausible statistics to promote a product. The image of commercial
(given below) is an excellent illustration of Card-Stacking
propaganda. The highlighted facts and data make the commercial
look attractive. Even the delectable, crispy fries in the advertisement
make viewers want to consume the fries right away. Only the good
aspects of the product are bolded in this commercial, but the actual
details about the fries that are listed at the top are difficult to
understand.

Card-Stacking propaganda
Transfer Propaganda

Advertisers employ symbols or objects that are closely associated

with our strong beliefs, such as the national flag, our religion, and
well-known people, to persuade us to accept their message. For
instance, we have respect for and strong emotional ties to our nation
and religion. An advertisement will be able to emotionally charge you
and persuade you to adopt his views if he is able to connect his
notion with our deeply held values. As a well-known representative
of American culture, Uncle Sam often inspires fervent patriotism
across the country.

That is the reason, a travel advertiser will use Uncle Sam to influence
the masses without judging the fact that most people agree with him
because of deeply ingrained emotion and belief in Uncle Sam
(whether he is trying to convince them that “X” destination is best for
their vacation or try to create a negative image of “Y” destination).
This is a famous instance of transfer propaganda being utilized
against the American people to boost cigarette sales. The idea
behind this tactic was to link an illogical belief with their intended
objective, which was to get women to use cigarettes.
Name-Calling Propaganda

The product is heavily competitive with other products, thus the

advertisers employ name-calling propaganda to market the product.
Two products that are of equal quality, appeal, and market demand
must draw customers from the opposite direction. The name-calling
tactic associates a person or thing with a negative symbol. Common
phrases include “radical”, “cowardly”, “environmentalist”, and “special
interest group”. By employing this strategy, advertisers hope that
consumers would disregard the facts in favour of the negative
symbol attached to the person, thing, or idea. Propagandists employ
this tactic in the hopes that a person or thing will be rejected because
of a negative emblem, despite having favourable aspects.
Glittering Generalities Propaganda

Glittering generality is a propaganda tactic that combines words that

don’t signify anything but sound good to the reader or listener, much
to Name-Calling propaganda used to depict a good concept as a bad
one. Advertisers employ powerful and alluring terms like
transformation, cheap, hope, and healthy to elicit a favourable
response from consumers. Propaganda tactics used in advertising
have a lot of detrimental consequences on our society. For instance,
watching advertisements that falsely promise weight loss in a matter
of weeks will cause an overweight person to have unrealistic
expectations, which will result in frustration and unhappiness.

Advertising companies are in the business of promoting products

and drawing in more and more customers in order to maximize
profits. The solution to this problem is to educate yourself so that
you are not dependent on the media to tell you what is best for you.
And if you have access to the internet in this day and age, I believe
you can quickly determine what is best for you. We get to make the
final call. We are responsible for selecting the appropriate and high-
quality items for our demands and budget.
Propaganda tactics have been utilized for a very long time by
politicians, influencers, and marketers. A propagandist, to put it
simply, uses people’s emotions and persuasive skills to achieve their
goals mostly for their personal advantage. When emotions are in
control, we as humans start to lose all sense of reason. And that is
precisely how propagandists take advantage of others. However, the
process is more complicated than it first appears, and there are
numerous varieties of propaganda. Here we have talked about 7
Types of Propaganda which are very common.

7 Types of Propaganda

 Bandwagon Propaganda
 Plain Folks Propaganda
 Testimonial Propaganda
 Card Stacking Propaganda
 Transfer Propaganda
 Name-Calling Propaganda
 Glittering Generalities Propaganda