Advertisement Are They Becoming Too Powerful?

Everywhere we go, everywhere we look, we are inundated with messages. We don't even
have to think for ourselves. All we have to do is sit on our comfortable couch and be told how to
live our lives. From how to look, what to wear, what to eat, what our homes should look like, how
to meet people, what to drive, practically every facet of our lives is taken care of. That is the power
of advertising.

Advertising has been defined as the most powerful, persuasive, and manipulative tool that
firms have to control consumers all over the world. It is a form of communication that typically
attempts to persuade potential customers to purchase or to consume more of a particular brand of
product or service. Advertising is always present, though people may not be aware of it. In today's
world, advertising uses every possible media to get its message through. It does this via television,
print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings,
mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people
(endorsements).

The advertising to be "effective," it must be, first memorable, so the audiences will always
remain with the advertisement. Second id resonate with consumers by ringing true and delivering
a personally meaningful message, even if the brand has a huge target audience. the third is
communicate how the product or service fits into consumers' lives or work to make them better,
more productive, happier, more fulfilled. Fourth, stand for values above and beyond the product
or service itself, and be inextricably linked to the brand, so the ads won't be attributed to a
competitor.

Winning brands combine powerful, meaningful, inspirational messages delivered in ways

that touch their audiences, with great products and services that perform to expectations, are
credible and trustworthy. Great ad campaigns are often founded on deep psychological
insights. The messages, delivered in novel and thought provoking ways, increase the odds they'll
be shared virally by brand fans, who further add credibility and awareness. Great campaigns help
brands avoid being commoditized and compete only on price. Advertisement is one thing that must
be there if we want to be a vendor. Advertisement will interest people or audience to see more than
they know about the product, in other words advertisement stimulates the brain to know better
about the product. Advertisement will make a product looks has higher level than a product without
an advertisement.

A good advertisement tells us we need something even before we think we do. It offers us
a look into the ideal life, the ideal body, the ideal mate, all wrapped in an ideal world. If I sound
cynical I apologize. Really I'm not. I am amazed at the influence advertising has on our lives.

Advertisement has been exploited by those unscrupulous manufacturers, businessmen and

so on to cheat the consumers has already become a well known fact itself. Nowadays, the use of
subliminal advertising is spreading. This type of advertisement in fact is powerful enough in
affecting our minds in a way that we are not conscious about it.