BIOGRAPHY OF VIVY YUSOF, THE SUPERWOMAN

Vivy Yusof or her full name Vivy Sofinas Yusof is among those Malaysian entrepreneurs
that managed to achieve success in such a young age. At the same time, she is also a model,
blogger, fashion icon, a mother to two and an important person in Malaysian online business world.
Vivy who was born in Kajang, Selangor is currently 28 years old and is the co-founder of Fashion
Valet, one of the popular multi-label online sites in Asia. Vivy does not have a background in
business nor in the world of fashion. Instead, she was a law graduate from London School of
Economics, while her husband studied aerospace engineering. However, being a lady and taking
her living experience in England where she loves to shop brands such as Topshop and Zara during
her stay there, she got interested in the fashion field. Due to this, the interest to start her own
fashion related business escalating, thus FashionValet was born in 2010. Currently she’s the chief
creative officer in Fashion Valet. Vivy recognized that the price of products sold in FashionValet
is quite expensive but they hold to the principle of providing quality products to customers.
FashionValet has a special team in charge of the quality of all of the products sold in FashionValet.
Not stopping at there, being a Muslim Women herself, Vivy expands her business from just selling
clothes, to have her own brand of scarves, the dUCk scarves. To maintain the quality of the
products in Fashion Valet, there are four important characteristics such as price, consistency,
quality and track record of a fashion designer. However at the same time they always support the
new fashion designers who want to create a new name in the local fashion industry.

NETWORKED, NEELOFA

Neelofa bt Mohd Noor which is better known as Neelofa or lofa is a young entrepreneur who has
made his name internationally. She was born on February 10, 1989 in Pasir Mas, Kelantan, Malaysia. She
Malaysia's young entrepreneurs who start a business by selling scarves or hijab using on-line by its own
brand of "Naelofar Hijab". This business starts to operate on 2014 only on a small scale business through
online. And tireless efforts to bring success Neelofa began in 2015 with the help and encouragement of
family members and employees. In Malaysia, Neelofa was better known as an actor. She start her career
as an actor when she won the competition of Dewi Remaja on 2010. Start from that have many offer from
some production film and drama production in Malaysia. From that, Neelofa began to be known by the
public in Malaysia. Neelofa uses the title as a celebrity to develop her business. The title as a celebrity
actually helped him to improve the profitability of the business and allow her hijab business deal to be
marketed to many places around Malaysia. Now, her business is has begun to enter the market of the
countries around Southeast Asia such as Indonesia, Singapore and Brunei. Start from 2015, her hijab was
market to the countries out of Asian such as London, Australia, Netherlands, and the United States, in
addition, it also dominates the hijab market on the Internet. Neelofa is one of the entrepreneurs who use
business networks to market their products to the public as a step to develop her business. It is the best
way to improve the business, especially for the new entrepreneurs.

JACK MA (CHINESE ENTREPRENEUR)

A little boy once believed that everything was possible, as long as you tried your best for it.
Growing up, he had to face the edge of the knife more times than he was willing to count. This little boy
grew up to be none other than Jack Ma, Founder of Alibaba. And today, the almost stubborn persistence of
a young man who refused to bend down to fate has finally paid off. Jack Ma was recently announced the
richest person in the whole of China, and one of the top billionaires of Asia as well. From a very young
age, Ma realized his failures and weaknesses, and learned to keep working on them until one day, they
became his prize-points. Ma even applied to Harvard University 10 different times and faced rejection all
10 times. A degree in English from a less than reputable college certainly didn’t work in his favor, and
although he applied to 30 different jobs for safe-keeping, he was rejected from all. In an interview with
Bloomberg, he even confessed that out of 24 candidates, he was the only one who was turned away from a
position at KFC. When Ma set up Alibaba in 1999, it wasn’t an immediate success. The Chinese economy
had not yet developed to support the e-commerce industry, which was believed to be a threat to traditional
shop businesses. At every step of the way, Ma had to fight off resistance – from shopkeepers convinced
that he was trying to put them out of business to government authorities who were suspicious of the privacy-
factor that this online business model would affect. This proved to be a fatal miscalculation on Ma’s part,
since it led to the segmentation of the company into many unproductive layers and led some of his best
people to walk out and take their resources with them. However, he went on to rectify this mistake and
concentrate on making his existing team a stronger, more unified unit. In the meanwhile, his efforts began
to be recognized overseas. Soon enough, the company received its first round of funding from foreign
investors – a step in the direction of making it the unchallenged force it is in the e-commerce world today.

TADASHI YANAI (FOUNDER & PRESIDENT, FAST RETAILING & UNIQLO)

Tadashi Yanai is the most successful businessman in Japan and the founder and chief
executive of Fast Retailing, now the world's fourth-largest apparel company, with over 2,000
retail stores and a portfolio of brands, including Uniqlo, Helmut Lang , Theory, Uniqlo alone
aims to increase sales to $50 billion by 2020, based largely on expansion in US, China and
online. In 1984, Yanai became president of his father’s clothing chain (which comprised 22
stores) and opened a new store in Hiroshima called the Unique Clothing Warehouse, later
shortened to Uniqlo. By 1998, there were more than 300 Uniqlo stores across Japan. Yanai is
fond of saying that “Uniqlo is not a fashion company, it’s a technology company.” And indeed,
the brand’s approach to making apparel has more in common with the iterative approach to
product development embraced by the technology industry than the cyclical, trend-driven rhythm
of the fashion industry. In fact, despite the name of its parent company, it’s a misnomer to call
Uniqlo a “fast fashion” company. While Zara has built the world’s largest apparel business based
on rapidly responding to fast-changing fashion trends, getting items from factory to store in
approximately two weeks, Uniqlo takes the exact opposite approach, planning production of its
wardrobe essentials up to a year in advance. Yanai is renowned as an inspirational leader, but is
as humble as he is ambitious. He told Monocle magazine, "I might look successful but I've made
many mistakes. People take their failures too seriously. You have to be positive and believe you
will find success next time. Yanai attended Ube High School and later Waseda University,
graduating in 1971 with a Bachelor's degree in Economics and Politics. In March 2011 Yanai
donated 1 billion Japanese yen to the victims of the Sendai earthquake.