General Electric

Company History:
The Company was incorporated in 1892, acquiring all the assets of the Edison General
Electric Company and two other electrical companies. Edison General had been founded as the
Edison Electric Light Company in 1878 by Thomas Alva Edison to market his incandescent lamp
and other later products.

Size of General Electric:

GE is an American multinational conglomerate incorporated in New York and headquartered in
Boston. As of 2018, the company operates through the following
segments: aviation, healthcare, power, renewable energy, digital industry, additive
manufacturing, venture capital and finance, lighting, and oil and gas

Age of Organization:
Company has been discovered since 127 years ago and it’s a long time to manage the company.

Rate of employee Turnover:

With revenue streams of approximately 122 billion U.S. dollars and a brand value of about 50.2
billion U.S. dollars, GE is ranked among the. In 2018, the diversified infrastructure and financial
services corporation employed around 283,000 people worldwide, some 97,000 of which were
based in the United States.

Strength:
Strengths in the SWOT Analysis of General Electric : Diversified Product Portfolio: General
Electric has a diversified portfolio being present in 8 different business segments: GE Capital,
aviation, power and water, oil and gas, healthcare, appliances and lighting, energy
management and transportation.

Values and Beliefs:

GE culture may be characterized by five core beliefs that are seemingly solid and non-
negotiable. These core beliefs are:

 Clear Direction
 Individual Accountability
 Sense of Urgency
 Constant Feedback
 Clarity of Mission
In working with companies large and small over the last decade, I have come to see serious
problem areas around these core beliefs.

 How clear is the direction of your company?

 Is each employee team member accountable?
 Is there a sense of urgency to improve your product / service?
 Is your feedback candid or watered down?
 How clear is your mission?

Are our company culture is strong or weak?

According to the factors GE have a strong culture due to their beliefs and due to their strength.
This GE SWOT analysis reveals how one of the most successful world’s companies used its
competitive advantages to become the dominant player in the tech industry. It identifies all the key
strengths, weaknesses, opportunities and threats that affect the company the most.