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The old crocodile was .oating at the river’s edge when a younger croc-
odile swam up next to him,
Awoken from a nice long afternoon nap, the old crocodile glanced at the
young crocodile with one of his reptilian eyes, said nothing and then fell
back asleep atop the water.
Unphased the old crocodile again looked at the young crocodile, said
nothing, closed his eyes and continued to .oat atop the water as tiny
minnows muched away lightly at the algae on his underbelly.
Again, the young crocodile was angry he couldn’t get a response from
the elder, and he swam oA a second time upstream to see what he could
hunt.
After a few hours of thrashing about he was able to hunt down a small
crane. Smiling, he kept the bird in his jaws and swam back to the old
crocodile, adamant about showing him who the true hunter was.
As the young crocodile rounded the bend, he saw the elder crocodile still
.oating in the same spot near the river’s edge.
In one lightning fast movement, the old crocodile bolted out of the wa-
ter, wrapped his jaws around the great wildebeest and pulled him under
the river.
Awestruck the young crocodile swam up with the tiny bird hanging from
his mouth and watched as the old crocodile enjoyed his 500 lb meal.
The young crocodile asked him, “Please… tell me… how… how did you do
that?”
“I did nothing.”
When I was Brst building JotForm, I was a lot like the young crocodile
— believing that I always had to be doing something to get results.
Back then, if someone would have told me that I would see greater re-
sults by spending more time doing nothing, I would have rolled my eyes
and continued to chip away at my 16 hour day of work.
All of us have a problem with busyness. But being busy and being suc-
cessful are not one in the same. And, I think if we were to make “doing
nothing” more of a priority, we might Bnd ourselves catching more
wildebeests versus measly catBsh.
It worked for me, and I hope it can work for you, too.
But, doing less or nothing at all is easier said than done, especially in a
society that suAers from extreme busyness. Let’s take a closer look at our
unhealthy obsession with staying busy…
The Odyssey tells the tale of the Lotus-eaters — a strange people that
slothed around all day long eating lotus and doing nothing. And, what
was stranger than Bction was that these people were content with their
lives.
Homer wrote that after some of Odysseus’s crew ate the Lotus-eaters Lo-
tus fruit (say that three times fast), they became like the Lotus-eaters
— content, relaxed and a bit lethargic.
TerriBed that if all of his men ate the lotus fruit they would be unmoti-
vated to return home, Odysseus ordered the aAected men to be tied to
the ship benches and for the ship to set sail immediately.
Though, they of course are just the tip of a much larger societal iceberg
that feels frozen with fear at the thought of doing nothing.
How many times have you heard or had a conversation like this…
But, sooner or later, all of us have to ask ourselves what our mission is
— is it to be the busiest or is it to make the most impact?
Busy founders have started implementing “Think Weeks” into their an-
nual schedules — week long periods they spend re.ecting, reading,
thinking and living outside the all-encapsulating world that is running a
business.
For many years while running Microsoft, Gates would retreat into week
long Think Weeks twice a year — not vacations, but actual periods of time
dedicated to doing nothing.
Gates was so adamant about his Think Weeks that family, friends and Mi-
crosoft employees were banned. Today, Gates attributes much of Mi-
crosoft’s success to the big ideas and concepts he stumbled upon while
doing nothing.
Every year, I take at least a full week oA from my company and head back
to my hometown to help my parents with the olive harvest.
All thoughts of startup growth or conversion rates slip away when you’re
picking olives. It’s meditative and calming.
I know that olive picking won’t land me at the top of TechCrunch, but it’s
a personal measure of success. And somehow, some of my best ideas
For someone who can’t take an entire week oA of work once a year to do
nothing, I recommend taking a slightly diAerent approach — embracing
the digital sabbath.
On either Saturday or Sunday, force yourself to step away from all forms
of technology — a practice known as a digital sabbath.
Shut oA your smartphone and hide it in your closet. Powerdown the lap-
top and slide it under your bed. And, try with all your might to refrain
from binge-watching NetOix.
Give your brain space to think by stepping away from the daily grind and
doing nothing. Your mind will have time to stumble upon new ideas and
further process old ones.
You may Bnd the success that results from this practice to be similar to
that of the old crocodile at the beginning of this article.
. . .
. . .