EXPORT PROJECT

EXPORT PROJETC

1. Situation Analysis

1.1.3 Statics

POSIBLE MARKET “COUNTRIES”

Poland United States United Kingdom
Population: 38.641.010 Population: 328.954.922 Million Population: 65.921.851 Million of
Million of population of population population
Population that Yogurt Population that Yogurt Population that Yogurt consumes:
consumes: 5.000.000 consumes: 17.105.000 Million 6.169.000 Million (Aproximate
Millions (Aproximate (Aproximate people) people)
people)
Cosuptiom rate of total Cosuptiom rate of total population in
Cosuptiom rate of total population in yogurt (3,07%) yogurt (3,85%)
population in yogurt
(3,95%)

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 Countries Poland
General Information Poland has emerged as dynamic
Market from the last 25 years, his
economic growth was about 3 % in
the year 2016. The Polish economy
has advantages uses resources of the
structural European funds with
efficiency and has a bank resistant
System and an internal strong
Market. In the frame of imports
Poland has increased his imports 505
Thousands of Millions, which makes
it one of the importers mas big of the
world. The imports in food products
take part $ 9,31 million USD
United States
The United States possesses the first
economy of the world, in front of
small stone, I raise his GDP IN 2,6 %
Digits emerge of the crisis provoked
in the year 1930. This country has
reduced his commercial barriers and
coordinates with others the economic
world System. The imports in close
conditions have increased in 11.1
Trillions in 2016 of 2,06 Trillions in
2011. The food products participant
with a margin of 65,7 $ B Entre his
imports mas out-standing are the cars
with 3,64 % and oil with 2,13 %
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United Kingdom
The close kingdom is increased 2
% on the Pib per capita, present
differ in the economy with the
possible exit of the European
union. In the year 2016 the Close
kingdom import 1,6 trillions,
during the last five years have
increased to 5,56 % the imports
mas recent ploughs to gold with
6,37 % followed by cars of 3,54 %.
The imports in food products have
to participation of 34,7 %.
1.2 Product

1.2.1 Characteristics

 biodegradable packaging
 Milk base with pieces of processed potato
 presentation of 300 milliliters
 viscous and creamy texture
 recyclable labels

1.3 Market

1.3.1 Potential Market

 United Kingdom
With a total population of approximately 66 million population the level of consumption
of yogurt in the United Kingdom is 6'169,000 people approximately with a consumption
of 102 units per year. which indicates that the units to produce a year for this country is
629'238,000.

 Poland
With a total population of approximately 38 million population the level of consumption
of yogurt in Poland is approximately 5,000,000 people with a consumption of 115 units
per year. which indicates that the units to produce a year for this country is 575,000,000.

 United States
With a total population of approximately 325 million population the level of consumption
of yogurt in the United States is 17'105,000 people approximately with a consumption of
50 units per year. which indicates that the units to produce a year for this country is
855'250,000.

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1.3.2 Market Size

 United Kingdom
The sales within this country for our product are located in the specific geographical
areas of Manchester, Liverpool, Leeds, London and Edinburgh. The main cities with the
average consumption are located in 2'500,000 people with an average consumption of
255,000,000 units per year.

 Poland
Sales within this country for our product are located in the specific geographical areas of
Lublin, Krakow, Poznan, Gdynia and Warsaw. The main cities with the average
consumption are located in 1'500,000 (45’900.000 units) people with an average
consumption of 172'500,000 units per year.

 United States
Sales within this country for our product are located in the specific geographical areas of
San Francisco, Los Angeles, Houston, New York and Miami. The main cities with the
average consumption are located in 10'000,000 people with an average consumption of
500,000,000 units per year.

1.3.3 Market Share

 United Kingdom
There are currently 20 yogurt distributing companies as Yoghurt Yogurt Starter Culture,
Yogurt Maker Thermostat Controlled Model Five Jars & Lids, among others in Poland,
where the largest share is Yoghurt Yogurt Starter Culture with 18% in the market size,
where we can have the 4% however the trends aren’t ideal for our company.

 Poland
There are currently 30 yogurt distribution companies such as Frischli Milchwerke GmbH,
Andechser Molkerei Scheitz GmbH, among others in Poland, where the largest share is
frischli Milchwerke GmbH with 13% of the market size (22’425.000 units) in the market,

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 where we can have only 3% because the competition are very strong, also there are take
into account the population in this country is less.

 United States
Currently there are 15 yogurt distribution companies such as DSM Nutritional Products
Mexico, Grupo Seamos, among others in the United States, where the largest share is
DSM Nutritional Products Mexico with 20% of the market size (100’000.000 units) in
the market, where we want obtain 4% of the market potential (35.000.000 units) because
San Francisco, Los Angeles, Houston, New York and Miami are the principal cities to
distribute the product. Currently our market share is 0%.

1.4 competition

Characteristics Advantages Benefits

1 Packed friendly with the
environment
2 Water, stevia and base of
potato
3 Presentation 200 milliliter
4 Viscous and lumpy
5 100% process natural.
Product with value chain If the customer is fat this
serve to slenderize(fat-
free)
Consumable in all ages Combat the problems
digestives
Easy to carry Clean the liver
Hard-hitting in the market Reduce the cholesterol
Improve the health Improve the heart beat

1.5 Trends

In North America, yogurt manufacturers throughout the industry are innovating to take advantage
of broad consumer food trends such as probiotics, convenience, grass-fed dairy or other sources,
where it is allowing that consumers find new products to eat and that are of a nutritional nature.

A study by Transparency market Research showed that the North American yogurt market was
valued at $11.18 billion in 2015 and projected to reach $14.59 billion for 2024

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Vegetable yogurt will become the new fashion food of choice next year, replacing the traditional
sweet flavors in the refrigerators of fashion conscious shoppers, Waitrose has predicted

Varieties such as carrots, beets and sweet potatoes have proved to be an unexpected success in the
U.S. And soon they will be leaving mark in Britain.

Boston Consulting Group

Growth market: According to the "magazine money" The ecological market growth year to year
of 10-15% and the yogurt market a 12%, in conformity with the previous thing we can say that
The growth of The market is near to 12%.

Relative market share:

1 100 – 0% = 100% Doesn’t control

2 0 / 100% = 0%

3 0 * 100% = 0% Relative Market share

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2. Swot Analysis

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 STRENGTHS
*We have establisehd an manteined a
good capital base.
*Agressive and focused marketing
campaing with goals and strategies
*Together have wide experiencie
product an business know-how
WEAKNESSES
*Establishing a reputation on the
internet will be challenging.
*There a lot of new hires to rain and
organizational structures to learn.
*We don't have reputiation or money
of big companies yet.

OPPORTUNITIES
*New generations of consumers that
want to meet new products .
*There is a growing community that is
asking for healthy products
THREATS
*One competitor sells similar
products of potatoe, and has a
loyal cusstomers as well as a
relationship with business that
regularity buy from them

3. Objetives

 Obtain a market share of 4% in a year to national level.

 Obtain a sales volume of 35’000.000 in a year
 Obtain a profit of 6% for unit sells.

4. Strategies

Product: An innovative product with great contribution so much to the health humanizes the
being like to the same environment, a showy image is necessary and simultaneously

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 informative that shows the essence of what product is said, this essence is benefits and
advantages, to the being a product for all the ages the ideal thing is to handle a packing for
children and other one for the adults.

Price: 2,10 Because the best way of coming to a New Market is across low prices to the public
and if we bear in mind the acceptance, competition and tastes, the price for the chosen channel,
it leaves earnings us.

Promotion: The advertising will make her the wholesalers who will incur these expenses and
in turn it promotes his products in his stands, nevertheless we will promote across the social
networks and for e-mails in a database provided by the wholesaler.

Place: Distribution channels: Only we will handle the wholesale channel (Walmart
supercenter) whose wholesaler is positioned on the market of this country.

5. Budget

CONCEPT
UNIT UNIT usd $ TOTAL usd $

SALES 35’000.000 2.1 73’500.000

LESS COST OF SALE 35’000.000 1.47 51’450.000

GROSS PROFIT 35’000.000 - 22’050.000

SALES

LESS FREIGHT 35’000.000 5% 1’750.000

COSTS

LESS COMMISION 35’000.000 25% 8’750.000

EXPENSES

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 OPERATIONAL 35’000.000 - 11’550.000
UTILITY

LESS ADVERTISING 35’000.000 0 0

EXPENSES

NET INCOME 35’000.000 0 11’550.000

BEFORE TAX

PROLAEXP has only distributor which is walmart supercenter the best option like wholesalers
since offer the follow information:

 Commissions expense for 25%.

 Freight cost for 5% and finally.

 Our distributor commit with the advertising expense.

Because Walmart supermarket is recognize in the U.S.A. like a principal market safe and through
of it’s we can have a good profit and a participation in the market share

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