A SUMMER TRAINING PROJECT

ON
CUSTOMER PRECEPTION & BRAND MANAGEMENT
IN
BRITANNIA
Submitted in partial fulfilment of
the requirements for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
(2018-2019)
SUBMITTED BY:
ADITI BHARDWAJ (40196901716)
SUBMITTED TO:
Mrs. Neha

SANT HARI DASS COLLEGE OF HIGHER

EDUCATION
Affiliated to Guru Gobind Singh Indraprastha University,
Delhi
 ACKNOWLEDGEMENT

File work is never the accomplishment of an individual rather it is an

amalgamation of the efforts, ideas and co-operation of a number of entities. I
would like to thank GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
for giving an opportunity to work on a valuable project. I am thankful to our
faculty Ms. Neha for motivating me to complete this project with complete focus
and attention. I wish to express my heartless gratitude to all the people who have
played a crucial role in the research for the project, without their active
cooperation in this project could not have been completed within the specified
time limit.

ADITI BHARDWAJ
40196901716
B.B.A (G) 5TH SEMESTER
 INDEX

S.NO CONTENTS PAGE NO. REMARK

1. INTRODUCTION 1

2. OBJECTIVE OF THE STUDY 6

3. LITERATURE REVIEW 7

4. RESEARCH METHODOLOGY 13

5. COMPANY PROFILE 20

6. DATA ANALYSIS & 32

INTERPRETATION
7. CONCLUSION 61
&RECOMMENDATION
8. BIBLIOGRAPHY 65

9. ANNEXURE 66