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Rhetorical Analysis - Max Skeel
Rhetorical Analysis - Max Skeel
Max Skeel
Lilah Galvin
ENG 111
19 September, 2018
On the surface, it seems like one event would be thought of the same way if everyone had
the same facts. However, that is not the case. Story Skeletons, written by Roger Schank,
published by Atheneum in 1991, dives into responses from world leaders to military actions, as
well as divorces to explore this topic. He comes out with story-skeletons, or different framework
for telling the same stories based on a number of different things. Schank brings these to light
using a strong organizational pattern, real-world anecdotal evidence, and a serious, objective
tone to establish Ethos, Pathos, and Logos, as well as keeping his argument streamlined.
In Story Skeletons, Roger Schank has a strong organizational pattern which adds to his
argument. Schank explains “If we construct our own version of truth by reliance upon skeleton
stories, two people can know exactly the same facts but construct a story that relays those facts in
very different ways” (Schank, 129). Without this opening sentence, the evidence Schank presents
next would be lost on the reader. He quotes world leaders about an attack on an Iranian airline by
a U.S. Navy Warship. All of the world leaders have different perspectives on the event, ranging
from an understandable tragedy to state terrorism. Halfway through the evidence, Schank starts
to elaborate on how story skeletons are used, and in doing so, establishes Logos. He reasons that
story skeletons are not objective and usually stay consistent. His example of this is the Arab
skeleton of “state terrorism”(Schank, 130). It is referred to quite often by Arab leaders, while in
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America a more common skeleton used in these types of events is an “understandable tragedy”
(Schank, 129). Through these skeletons, stories are shaped in ways that are convenient for the
storyteller to believe (Schank, 130-131). The use of fact and then reasoning here is a direct
example of Schank using Logos to establish story skeletons. Additionally, in putting this
explanation here, the reader can apply this knowledge to the next pieces of evidence, and Schank
is now able to dive deeper over the next pieces of evidence because the reader now has a basic
Following his war example, Schank changes pace and moves to longer anecdotal
evidence to establish Pathos in his argument. The pieces of evidence chosen by Schank are
stories of divorces. Divorce is a relatively common event and because of this, it is easier for a
reader to understand the emotional significance when it is compared to an event like the shooting
down of an airplane by a naval ship. The reader is more likely to be able to sympathize and
possibly even empathize with the examples that Schank uses. As a result of this response, the
reader is able to apply this information to their everyday lives. In addition to establishing Pathos
to his argument, by using divorce stories Schank is able to introduce story skeletons that are
more common and the reader has likely heard of. The skeleton of “state terrorism”(Schank, 130)
is very rare, but how often has the skeleton of “partner in bad relationship finds lover to use as
means to effect final separation from spouse”(Schank, 137) been used? This is a very common
skeleton for people going through divorces, and although Schank stays objective, the stories
themselves have lots of Pathos attached to them. Shank references this story skeleton in two of
the stories he uses. As this is a common story skeleton, the reader is more likely to know what
types of emotions to feel, which establishes Pathos. Something else achieved by using real world
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anecdotes is the ability to introduce story-fitting to the reader. Story-fitting is the way in which
people fit their stories into an already established story-skeleton. People like to believe in their
choices, and if a story skeleton is already established for an event, this helps in the belief. Schank
summarizes this by stating “If what we do fits into a well-known, socially acceptable story
skeleton, then we believe we have acted properly” (Schank, 134). Introducing story-fitting also
helps to explain why telling some stories is more difficult than telling others. If no skeleton is
available to fit the storyteller's tale, especially if it is difficult to tell, the teller tends to try to
make it fit into one, even if it means leaving out major details. An example of this used by
Schank is in a divorce story, when a woman leaves out multiple major decisions, including a
decision to move away from her family to take a job she is not excited about (Schank, 135-136).
While situations that do not fit story skeletons that have already been established are not
common, they are much easier to explain when using a common event, such as divorce. In using
an event such as divorce, Schank is able to add Pathos and show how story skeletons and
story-fitting are used by everyday people, instead of just world leaders talking about a singular
Schank manages to maintain a serious, objective tone which improves his Ethos and
makes his Logos more clear to the reader. These forms of rhetoric help him in building an
effective argument. Throughout the examples and evidence provided by Schank, he never takes a
side on any of the evidence itself. For example, instead of taking a stance on the perspectives of
the world leaders, he simply states that they all have different perspectives and that they are
different because of the story skeletons used in their respective nations (Schank, 130). In doing
this, his argument becomes more streamlined and makes more sense to the reader. His logic and
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reasoning also are clear because of his tone. Had he taken a stance on any of the issues presented,
the focus of the paper could become unclear and could shift towards who was right and wrong in
the shooting down of the airplane, instead of staying on story skeletons and how they are framed.
Maintaining a serious tone is another important part of being objective. If his tone starts to
waver, the emotional parts of the anecdotes told could become the focus of his piece, instead of
the ways in which the stories are framed. Schanks goal in writing this piece was to challenge the
way the reader thinks about how understandings of events are created by people. He
accomplishes this by maintaining a serious, objective voice, and, in turn, is able to add Ethos and
Story skeletons and story fitting are both parts of everyday life, and Schank effectively
builds an argument using real-world anecdotal evidence, a serious, objective tone, and a strong
organizational pattern. In doing these three things, he establishes Ethos, Pathos, and Logos and is
able to keep his argument streamlined. Everyone uses these story skeletons, whether it be on a
conscious or unconscious level, and understanding them is an important part of life. Rhetoric is
also used in everyday life and after rhetorical strategies are understood, things such as
infomercials and political ads are much easier to see through. Seeing through the strategies used
by these people, the important information can be extracted which leads to becoming a more
Works Cited
dited
Schank, Roger. “Story Skeletons.” Exploring Connections: Learning in the 21st Century, E