The Promotional kit will be a physical kit, rather than sent electronically.

All items will be

contained in a smaller version of the Krusty Krab bag that you get when you order food to go
(Tactic 1).

The first thing that the receiver will pull out of the bag will be an invitation with the following
on it:
 You are invited to join us in the grand opening of the Krusty Krab 2 June 1, 2019. The
Krusty Krab 2 will serve the local special that you have come to know and love, the
Krabby Patty. Ceremonies will begin at 10 a.m. and Spongebob will serve the first
Krabby Patty at 11 a.m. The Krusty Krab 2 is located next door to the original Krusty Krab
located at the intersection of Bikini Bottom Highway 12 and 13. Join us for this
momentous occasion and witness Bikini Bottom history be made.

Under the card will be a Pez dispenser that has Mr. Krabs, Spongebob, or Squidward on it
(Tactic 2). On a string a note will be attached with the following on it:
 You have received the [Enter character Pez] special edition Pez dispenser, one of a
collection of three that can only be found at the grand opening of the Krusty Krab 2. Join
us at the grand opening for your chance to collect all them all.

Also in the kit will be a free ice with the purchase of a drink coupon (Tactic 3)(Mr. Krabs is cheap
and doesn’t like coupons).

At the bottom of the bag and all items in the kit will be on top of a red plastic fries’ basket
(Tactic 4). On the fries basket will be in large white lettering #KK2 and in smaller lettering
underneath, @KrustyKrab. The #KK2 will be part of a hashtag campaign launched by the Krusty
Krab’s social media team on Twitter, Instagram, and Facebook. The Krusty Krab social media
team will interact through social media and influence locals to take selfies with the basket, food
at the original Krusty Krab, or other Krusty Krab merchandise, and say how they are excited
about the opening of a second Krusty Krab.

The kit will be distributed in months prior at local events such as the local Bikini Bottom fair, the
Sunday farmers market, festivals and more. The Krusty Krab will set up a both at these events
and hand out bags/promotional kits and answer any questions people might have. Also, with
the order of large combos, customers will get a promotional kit for free from April-May.

*Objective: Serve 700 or more customers on opening day, June 1, 2019.