Topic : Entrepreneurship, no path strewn with roses.

-introduct KAfe from 2013 – 2015 peak of success :

The KAfe cafe was found in 2013 by founder Dao Chi Anh – a young women loving cooking, với concept
quán cà phê kết hợp nhà hàng theo phong cách fusion kết hợp Á Âu cũng với lối thiết kế không gian
mang hơi hướng industrial. Đây là một mô hình khá phổ biến ở phương Tây, tuy nhiên lại khá mới lạ đối
với giới trẻ Hà Nôi. Cùng với vị trí thuận lợi, giá cả chấp nhận được và công tác truyền thông tốt, The
Kafe đã tạo được tiếng vang lớn đối với cộng đồng khách hàng của mình – những con người trẻ tuổi,
thích những điều mới mẻ và đang quen dần với xu hướng sống ảo.

One year after successfully garnering 5.5 million USD worth of foreign investment capital in 2015, The
Kafe, a chain of fusion cafés based in Hanoi, has raised its charter capital to 10 million USD from a
venture capital fund in Hong Kong. At that time, Dao Chi Anh is seen as one of the most successful start-
ups in Vietnam. However, just also one year later, Dao Chi Anh resigned from her post on October 2016.
The founder of the Kafe group shared her thoughts of the difficulties in using investments at a forum
recently.

“Once a business is chosen for investment, the founders are under a lot of pressure from the
investors who also want control over the business. Sometimes a founder's wants and desires
cannot be fulfilled as they must prioritise investors' needs. I was under high pressure to live up to
their expectations, and actually I did. However, there was a lot of trade-off. Compromises
happen, but you won't know to what extent until you experience it”, said Dao Chi Anh - founder
of the Kafe Group.

Link : https://english.vtv.vn/news/start-ups-in-vietnam-and-the-failing-culture-2017010311001617.htm

https://thethoughtfulmai.wordpress.com/2017/05/13/the-kafe-danh-roi-mat-mot-p-trong-4ps-cua-
marketing/

With the core value: The menu

• FRESH, CLEAN & GOOD

• COMBINING between Western and Eastern cusine

• Luxurious, spectacular and attractive decoration