Business Research Case Study, 2016-17

Assignment Structure

1. Abstract/Executive Summary. A synopsis of the issue or problem that you have

identified your chosen organisation needs to address, including a brief summary of
the content, findings and recommendations of your assignment. 200 – 250 words

2. Introduction. A short background to the organisation you have chosen to study and
its environment. The problem to be investigated. A research question/s and/or an aim
and research objectives.250 – 300 words

3. Literature Review. A critical examination of the topic you have chosen to address,
based on your research of authoritative sources. 1,300 – 1,500 words

4. Critical Evaluation. Of secondary data in relation to the issue or problem that you
have identified within your chosen organisation. 1,400 – 1,600 words

5. Recommendations. How your chosen organisation could improve its operational

performance based on your research. 450 – 650 words

6. Reflective Journal. To reflect upon your journey and development of professional,

academic and employability skills. 1,000 words

7. References. Using Harvard Referencing system, a list of your academic sources in

alphabetical order
8. Appendices. For any additional information eg annual accounts,
diagrams/charts/tables/graphs or any visual images