VISVESVARAYA TECHNOLOGICAL UNIVERSITY BELGAVI

SECAB INSTITUTE OF ENGINEERING & TECHNOLOGY,

VIJAYPUR-586 101

2017-2018

DEPARTMENT OF
COMPUTER SCIENCE AND ENGINEERING
Assignment On
“Entrepreneur-JOHN CADBURY”

Submitted By MARKS
FARHEEN.S.KAVARE
USN

2SA15CS007
 CONTENT

Sl No. Title Page No.

1 Introduction 3

2 Childhood & Early Life 4

3 Career 5-6

4 Major Works 7

5 Personal life & Legacy 8

6 Vision 9

7 Mission 10

8 Achievements 11

9 References 11
INTRODUCTION
Cadbury world is company committed
to education .Tracking back to 1879
and the move to Bourn-Ville,

George Cadbury introduced the first

employee and community education
programme,

Cadbury world feels that is important

to teach the young people of today
about business and the way in which
we operate,
 CHILDHOOD & EARLY LIFE

George Cadbury was born on September 19,1839 as the third son

of John and Candia Cadbury in Edgbaston,

His father John, a Quaker, was into a tea and coffee business at
Bull Street, although he also made and traded cocoa drinking
chocolate,

His mother, Candia was an active supporter of the Temperance

Society,

He attended a local Quakers school for his formal schooling but

had to quit midway when his mother died unexpectedly in
1855,
 CAREER
In April 1861, Young George, along with Richard, took complete
control over his father’s declining business due

to his poor health, only to expand it into a worldwide

flourishing chocolate enterprise,

Though the two brothers had been working with their father for a
long time, they had to face difficulties in the initial years, They
worked hard and spent cautiously, George took charge of production
and buying, while Richard take care of sales and marketing,

The two brothers struggled and after five years of sheer hard work
they introduced ‘Cadbury Cocoa Essence’-cocoa free from
adulteration with starchy substances in 1861,

When the business started generating profits, the two brothers

decided to expand and bought 14 acres of land- Bourn-Brooke
Estate, in the countryside, in 1878 to open new factory,

The new factory later come to be known as Bourn-Ville, named after

nearby flowing river as well as the French word ‘town’,

In 1895, George began his experiment of fulfilling his dreams the

Bourn-Ville building estate, which was on 120 acres of land bought
close to the factory,

The untimely death of his brother, Richard, due to diphtheria in

March 1899, left the Cadbury Empire in the individual hands of
George, who became the chairman of the new board, with Richard’s
and his sons as his fellow directors,
 MAJOR WORKS

In 1890, George, along with other Quakers, played a major role

in restoring the Grove House School, in reading into Leighton
Park School- a foremost Quaker school in Britain,

In 1897, the Cadbury brothers launched their first milk

chocolate, though it was similar to Swiss brand initially, but was
later improved to produce lighter colored chocolate called
Cadbury’s Dairy milk 1905,

In 1903, he donated one of his former residences, the Georgian

style mansion Wood-Brooke, to the religious society of the
friends in 1903 ,Today it is known as Wood-Brooke Quaker
Study Centre,

Both George and his second wife, Elizabeth, established the

Woodlands Hospital and opened the Beeches, a holiday spot
for children belonging to slums,
 PERSONAL LIFE & LEGACY

George Cadbury got married to Mary Tyler, daughter of Quaker

author Charles Tyler in 1872, The couple has three kids George
Junior, Mary Isabel and Edward,

After his first wife’s death in 1887 George married to Elizabeth

Taylor in 1888

He passed away on October 24, 1922, at his home Manor

House, aged 83

Various charitable institutions have been established by the

successors of Cadbury Brothers
 VISION

The Borrow Cadbury’s Trust’s vision is of a peaceful

Equitable society free from discrimination and
Based on the principle of social justice for all...,
 MISSION

The Barrow Cadbury’s Trust’s

Mission is…..
To promote social making research, influencing public opinion
And supporting local communities…,
 ACHIEVEMENTS & AWARDS
2008 SILVER award for the
“Most Effective Use Of Advertising”

2008 Cadbury Indian has been ranked as the 7th Great

Place to work and the No.1

FMCG(fast moving consumer goods) in India,

Cadbury Dairy Milk and Born-Vita have been declared as

“Consumer Super Brand “for 2006-07,

Cadbury India has been Ranked 5th in the FMCG sector by

Business world magazine in 2007,

 REFERENCES:
www.thefamouspeople.com