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Vol. 38, No. 3, June 2008, 349–362
Introduction
Girls’ education is a key development intervention, prioritized by various
international development agencies and organizations and of interest to
scholars in the field of comparative and international education. Access to
education is a right in itself for women and girls, but it is also an ‘enabling
right’ that can have multiple, longer-term benefits, such as improved health
and economic outcomes and future opportunities. There is a wealth of
scholarship related to girls’ education and development, but the potential of
2
visual methodologies to explore the dynamics of gender, education and
development has not been widely considered. This is somewhat surprising
given the extent to which diverse images are carefully and explicitly used by
media, marketing and others as powerful visual stimuli to provoke different
emotions, reactions and responses. Development assistance and charity
fundraising especially have used images to stimulate responses such as pity,
benevolence and ultimately donation (Holland 2004; Burman 1996).
Researchers in other fields have used visual imagery, including
photographs, video and websites, as new forms of research data and
representation. Visual culture is an important element of cultural studies,
including, interestingly, studies of the culture of childhood, ‘girl culture’, and
more specifically, for example, ‘tween girl’ culture. In educational research,
children’s drawings, photographs and videos are a source of data, and a
number of researchers also use images to explore teacher identity through
self-study methodologies (for example, Weber and Mitchell 1995; Mitchell
and Weber 1998, 1999). There are some connections between media studies
programmes and schools of education, such as at the Centre for Visual
Methodologies and Social Change (CVMSC) at the University of KwaZulu-
Natal. Here faculty and students use of a range of visual methodologies in
education research, teaching, cultural production and advocacy/action
(CVMSC 2007). At the University of Sussex researchers have used images
drawn and described by girls to understand the risks they face in and around
schools (University of Sussex 2007). Outside of such examples, there is no
evidence of wider use of images and image analysis to explore education,
gender and development issues.
Prosser (1998a) and Pink (2001) use images created through video,
photography and digital technology to explore and interpret everyday life.
Such alternatives can provide opportunities to disrupt the authority of text; it
becomes more possible to convey to readers, viewers, listeners or web-
surfers multi-faceted and multi-sensory representations of research data and
interpretation. Spaces are created for a politicized questioning of current
social relations and systems and for the interrogation of the researcher’s
own entanglement within them. In such ways, feminist visual ethnographers
explore gender– power dynamics through photographs, video and other
visual data (Pink 1997; Lamb and Brown 2006). Narrative and imagery
interact to engage the reader/viewer in a critical dialogue, in consideration
of the relationships between and across both forms of content. Stimulated
by discussion of the photographic representation of girls and girls’ education
at the 2006 Comparative and International Education Society (CIES)
Gender Symposium, the authors initiated a research project to investigate the
visual representation of girls in the context of international development
interventions for girls’ education. The research began with an analysis of the
various possible meanings conveyed by photographs on the covers of
development agency reports related to education. This article documents the
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development of an appropriate methodological process of visual analysis,
interprets some of the ‘readings’ produced and discusses their implications.
The initial research questions were process and methodology-focused, but
there was also a desire to explore how image work might contribute to
improved international development policy and practices related to girls’
education. The ‘we’ of the following text refers to the two authors whose
own gendered, social and professional positions as
viewers, readers and writers are necessarily woven into the interpretative
exercise.
We both straddle research, policy and programming worlds as university
faculty, agency staff, consultants and researchers but always as women
educators and former schoolgirls. We saw image work as research that would
necessarily involve critical analysis of the relationships between ourselves,
the girls whose lives we ultimately hope to improve, and the complex,
multiple layers of development interventions. Our research has to begin with
critical reflection on the multiple lenses through which we view these images
and the multiple positions we assume; we are both white, middle-class women
in our late thirties, living in big north American cities. Our investigative and
interpretative work has been constructed within these particular contexts.
The primary external participants in this initial research phase were faculty,
researchers, graduate students and staff of development agencies. Their
perspectives and positions as viewers of the images were diverse, and yet at
the same time constructed in the context of an international education
conference convened in the United States within a predominantly North
American cultural environment.
The research questions explored in this initial study relate to (1) how
agencies and organizations use images of girls to further particular
messages/perspectives/ideologies
with regard to girls’ education; (2) the messages conveyed/received
through such images by different readers; and (3) the relationships between
the images of girls and different discourses related to girls’ education. We
situate our study within relevant theoretical
Developing a methodology
Prosser examines the relatively low status of image-based research relative
to word-based research (1998b, 97). In the ‘serious’ field of international and
comparative education, images may be seen as trivial as compared to other
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data forms, especially statistics, and yet, as our research is showing,
alternative approaches and methods inspired by visual studies do have
relevance for scholars in this field.
Theories underlying the use of such methods all maintain that images are
as inherently meaningful as the written word. As such, images are at the
centre of the inquiry, serving as the lynchpin of ongoing dialogue and playing
important roles in viewers’ thoughts and identities. Accordingly, visual
methodology aims to ‘explore how all types of material … are interwoven
with and made meaningful in relation to social relationships, practices and
individual experiences’ (Pink 2001). Importantly for comparative education,
it exposes the relationship between the image and notions of memory and
identity in western1 societies (Lury 1998), whose colonization and
economically dominant position in the world have resulted in physical banks
of photographs depicting the many and varied positions and roles of
servitude forced on populations elsewhere in the world. One can also reflect
on the ‘virtual’ memory bank of images that may exist in the minds and
consciences of many western viewers and which inevitably shapes the way
in which images of the self and ‘other’ are viewed and interpreted. Visual
methodology acknowledges photography as a force not only capable of
documenting history but also of encouraging shifts in ways of ‘seeing’ both
the subject and ourselves (McQuire 1998; Lury 1998). In-depth analysis of
the photograph requires the viewer to ask questions about position, status,
power, and privilege. The intention of research using visual methods is not
so much to reveal any particular ‘truth’ about the subjects’ lived experiences,
but rather to highlight how images occupy an ‘imaginative space’ that allows
for multiple truths and multiple perspectives. It problematises the purpose of
images by suggesting they are metaphors of experience rather than depictions
of reality itself (Pink 2001). This study opens dialogue on the multiple ways
viewers can make meaning from static images. We recognize that this
process can destabilize any particular intended truth on the part of the
photographer or contracting development agency, an important point
considering the histories of power and privilege of the western contexts from
which the education reports we access originate.
Our research is anchored in critical cultural theory, which emphasizes ‘the
contested
nature of meaning’ and the ‘practices of representation’ (Hall 1997, 9–10) and
reminds us to question the production of cultural knowledge and the role of
cultural objects. It is important to recognize that ‘[a]s products of a particular
culture, [photographs] are only perceived as real by cultural convention: they
only appear realistic because we have been taught to see them as such’ (Wright
1999, 6). The image can be considered a ‘cultural artifact’ in and of itself (Lutz
and Collins 1993), produced through the institutional lens of the agency which
uses it. Visual analysis promotes a reflexive process of awareness of possible
intentions behind the use of photographs to represent the ‘truth’ (Pink 2001).
We question, for example, in what ways a photograph ‘truthfully’ depicts a
5
particular girl’s complex lived experience in the moment the image is shot.
Bourdieu (1993) comments that ‘the most trivial photograph expresses, apart from
the explicit intentions of
the photographer, the system of schemes of perception, thought and
6
N Surface Meaning refers to the overall impressions that one may have
from quickly studying an image. The surface meaning is often somewhat
shallow.
N Narrative tells a story either through a series of pictures or a
frozen scenario
that allows the viewer to imagine what has happened to the characters
within the
picture.
N Intended Meaning describes the meaning that the image presenter wants to
convey. N Ideological Meaning refers to the values that are expressed in a visual
text. The ideological meaning may be decoded by examining the underlying
assumptions and
implications within an image.
N Oppositional Reading refers to the process of decoding an image from
alternative positions and perspectives, acknowledging that the same
image may be read
differently depending on background and subject positions.
the particular priorities and perspectives of the agency presenting the image.
We therefore introduced an additional category of ‘Coherency’.
N Coherency: extent to which the image ‘matches’ the content of the report
or the agency’s priorities and perspectives.
11
Figure 3. Note. Photograph reprinted with the permission of
UNICEF/ROSA/BINITA SHAH.
Data collection was a two-phase process. The first phase involved the two
researchers, the second involved participants in an international education
conference. The language used throughout the process was English. Initial
researcher analysis comprised individual work with the images, using the
analysis template. Working separately with the same data set, we each ‘read’
one particular image at a time and completed a template for each. We then
used email to exchange these initial, individual readings for a second level
of reading. We each annotated and wrote into the other’s completed template
with additional comments and feedback and exchanged again several times,
thus generating dialogue on the different layers of possible meanings. Initial
dialogue focused on individual image analysis, and gradually the dialogue
shifted toward a meta-analysis of common themes across the image
collection.
The second phase of the research engaged others in readings, to apply a
different tool for eliciting critical reflection related to our research questions
and to find out more about how others involved in girls’ education perceive
the same images. We understood the subjectivity involved in the
interpretation of images and we were keen to explore the multiple
meanings and multiple ‘realities’ possible (Pink 2001) through the
juxtaposition of our readings with those of others. An invitation to present
our ‘work in progress’ at the 2007 CIES Gender Symposium gave us an
opportunity to engage a very relevant group of research participants in image
reading. To do this we developed a rapid response tool (see Appendix 2),
with questions mapped around the categories of our researcher analysis tool.
Our presentation – in a conference seminar room – began with a very short
background to the work. The rapid response tool was then distributed and
the selected images were projected to the audience, one at a time for one
minute each.2 Participants completed their rapid response tools individually
(one for each image) and then chose to leave for us as research data or to
take away. Both researchers read the data multiple times and dominant
themes were discussed. The first author then organized the data in emerging
categories in order to facilitate reflection within and against our researcher
readings. The participants (n 5 44) included nine professors, nine
practitioners, one policy-maker, two researchers, and 19 students (four
unidentified). Other background information was not collected, but the
demographic characteristics of the Symposium registrants imply that they
were predominantly women, based in North America. Most were white,
within an age
range of approximately 25–65.
Reading pre-pubescence
We suggest that youthfulness is non-threatening for the intended readers of
the reports, for whom education is subtly presented as serving ‘unknowing’
and ‘undeveloped’ children. It may be that pre-pubescent girls represent
passivity and acceptance of the more knowing adults around them, notions
which subtly serve to reinforce the gender– age status quo of social and
political structures in society. Or, we contest, is this something more to do
16
with the pleasure and/or discomfort that might be provoked by an image
of an older, more ‘knowing’ and less innocent girl? Holland (2004, 191)
describes how relations of power through sexuality underlie a game of
provocation and denial, titillation and outrage, played around unstable
divisions between adult women and girl children, particularly for the male
viewer. In further probing of the issue of ‘coherency’, we wonder if an image
of an older girl might challenge the viewers’ easy assumptions that she can
learn everything she needs to at school. Viewers may be obliged to consider
negative life experiences which inevitably affect her schooling experience
and outcomes. Adequate water and sanitation facilities in schools are
especially important to menstruating girls and an older girl’s body might
force reflection on the extent to which the school, and even the adults within
the school, are able to cope with her mature body. Will she have bathroom
privacy or will her messy, ‘leaky’ body be considered a nuisance in school
(Kristeva 1982; Oakley 1984; Young 1990)? With high rates of teenage
pregnancy in many countries, the likelihood of an adolescent girl getting
pregnant whilst still in school is high. We question further: would the school
be able to provide facilities for her to continue her schooling?
Adult viewers of images of pre-pubescent girls become implicitly
engaged in power- laden social relationships that range from protective to
paternalistic to sexual, depending on the viewer’s gender, age, and societal
position (Frith 1998). Holland (2004) refers to the dual nature of the adult
gaze: pleasure (beauty and seductiveness of childhood) and power
(superiority of the adult gaze). In these images of girls’ education, we suggest
that the potentially too uncomfortable is avoided by portraying pre-
pubescent girls.
Reading race
Related to power constructions around age and societal roles are power
dynamics vis-à-vis race. Very few participant responses (as described above,
from predominantly white participants) noted the race or ethnicity of the girls
in the images (five out of 44), causing us to wonder why. Does this apparent
‘color blindness’ speak to a more subconscious assumption about who is
needy and who, symbolized through white walls and white papers, should
provide for the needy? Do viewers consider these innocent girls of color as
also ‘historically innocent’, i.e. without a history of their own (Lutz and
Collins 1993), prior to the arrival of colonization and western schooling?
Particularly for Africa, race functions as a symbol of the tribal and the
primitive (Lutz and Collins 1993). It is because we know this that we do not
want to see these girls as ‘black’? Given the historical construction of racial
hierarchy, is their need for assistance subtly conveyed through their skin
color in ways which render it ‘normal’ to a development worker audience?
17
Theme 3. Girls alone: individualist perspectives
Reading solitary girlhood
A surface interpretation of the images of individual girls could confirm
positive notions of individuality, independence, and self-reliance in girls who
are going to school. Yet, oppositional readings contest that the representation
of the single girl is problematic because she is de-contextualized; she is apart
from her family, friends and home and from anything that could interrupt the
central message of ‘happy schoolgirl’. This is particularly interesting given
increasing attention to school–home–community linkages and to the
relevance of cultural, social, and political context to curriculum and
pedagogy. It also contrasts with increasing attention to the need for girls to
find strength in numbers, to support each other and to collectively advance
their cause (Kirk and Garrow 2003) through initiatives such as the Girls’
Education Movement (GEM) (UNICEF 2008). We therefore question the
absence of relationships when we know that the socialization and esteem-
building of girls is highly relational (Gilligan 1993).
Reading passivity
However, for the viewer who looks for a certain amount of affirmation in the
images, the individual girl is perhaps easier to accept, especially in
submissive physical positions. Sitting down, with books on her head, she is
non-threatening to the photographer or to the viewer – and, we could suggest,
to the adults in her life. Her gaze – the look on her face – is also non-
threatening. In response to Figure 3, participants felt concerned and noted
that she looks like ‘she’s suffering’. We suggest that such perceptions may
make viewers, when confronting a girl who embodies powerlessness and
poverty, feel uneasy. Confrontation by an alternative image – a girl whose
forthright gaze challenges the power positions of the viewer’s gaze – could
bring their privileged position into sharp focus.
Finally, researcher oppositional readings suggest a possible message
that rather than promoting gender equality in education in a holistic way,
we can approach the issue one girl at a time. Supporting access to education
for individual girls is not necessarily going to improve gender equality for
all girls, but with these photographs the viewer is not troubled by the other
girls in the same village who did not manage to obtain the scholarship or
to find money for school clothes, for example. He or she is not forced to
think about those families who need their daughters to work or those girls
who cannot walk from their distant homes to school and back every day.
The viewer can enjoy a false sense of security
360
that because this one girl is accessing quality education, others are too. Such
an image choice allows for avoidance of the complexities of gender, race and
class dynamics in country contexts in which girls’ education is impacted by
the ramifications of complex, macro level issues such as corrupt leadership
and often ineffective social policies.
Notes
1. Although uncomfortable with the term, the lack of an appropriate
alternative forces us to use the term ‘western’ to refer to the physical and
majority cultural contexts of North America, Europe, Australia and New
Zealand. Although referencing similar patterns of history, society,
economics, politics and power, and the predominance of the white
European majority, the term also has to be understood to encompass a
vast amount of diversity within and across the different country contexts.
2. Frith (1998) affirms that most readers interpret advertisements in 3.2
seconds, and social psychologists have determined that observers form
relatively complex impressions of static images in as few as 10 seconds
(Bar, Neta, and Linz 2006).
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Document Title:
Document Type:
Year of Publication:
Organization:
Summary of the Content / main points / recommendations: Surface
Message:
Narrative:
Intended Message:
Ideological Message:
Oppositional Reading:
Coherency (extent to which the image reflects the content of the report):