"A Study On Factors Effecting Consumer Preference For Various Economic Daily" PDF

SUMMER INTERNSHIP PROJECT [SIP] – 2014
A PROJECT REPORT
On
“A study on factors effecting consumer preference for various economic daily”
For
“Business Standard.”
Submitted to
Marwadi Education Foundation’s Group of Institutions
In partial fulfillment of the requirement of the award for the degree of
Master of Business Administration
Under
Gujarat Technological University
Under the guidance of
Faculty Guide:Company Guide:
Prof. Priyanka Mehta Kunal Panchal
(Assistant Professor) (General Officer)
Submitted by:
Hardik A. Sisodiya
Enrolment No.:
138270592118
MBA Semester III
Marwadi Education Foundation’s Group of Institutions
MBA Program
Affiliated to Gujarat Technological University
Ahmadabad
July 2014
[1]
[2]
COMPANY CERIFICATE
[3]
STUDENT DECLARATION
I Hardik A. Sisodiya hereby declare that the report for ‘Summer Training Project’
entitled “A study on factor effecting consumer buying preference for various economic daily”,
Is a result of my own work and my indebtedness to other work publications, references, if any,
have been duly acknowledged.
Place: Rajkot Student Signature
Date: Name of the student
(Hardik A. Sisodiya)
[4]
PREFACE
The amount of knowledge in the world is doubling every ten years and with the end of
the millennium it is now expected to double every five years. So if I plan to be in this
knowledge explosion means that I should be facing with unpredictable challenges and
opportunities. How well I address that it would depend upon, in large part of our ability to
adopt to the continuing changes
Project work like this gives an exposure to the practical and real life experiences of the
modern market. Management education narrowly thought is a tool to train one to get a good
job and hence enables one to earn one’s livelihood.
Management education broadly thought is a method, which inculcates knowledge in

one about Planning, Organizing, Directing and Controlling. Moral and Ethical aspect of
corporate world. This knowledge helps students to understand the corporate thoroughly
. This management education is given in meticulous way using different means of

learning. A classroom study contains theory, case study and presentations. With it, we use
library for secondary data of corporate and Project work as a field study for the primary data
sources. With it we have co-curricular and extra activity for the overall growth of the student.
For management students practical studies is very important.
It helps them to improve their knowledge about various market trends. Management
students are concerned with marketing, finance, HR etc. Theories do not teach unless
accompanied by the working in original situations.
This summer training report is also a part of our study.
[5]
ACKNOWLEDGEMENT
“A Student is always incomplete without the guidance of his teacher”
Firstly, I would like to thanks our college dean Dr. Chinnam Reddy, because if it hadn’t
been his vision to allot us the task of preparing a project. I wouldn’t have ever got so much
knowledge about this newspapers industry project.
I am greatly indebted to Prof. Priyanka Mehta (Full time Faculty at Marwadi Education
Foundation) my project guide for devoting her valuable time and efforts towards my project.
[6]
EXECUTIVE SUMMARY
Business Standard Limited was incorporated on 16th December 1975 under the name
of “Desh Publication (P) Ltd”. This was changed to “Business Standard (P) Ltd” On 23rd
November 1995 as a limited company. The head office of the company is located at Delhi.
The company is managed, under the leadership and guidance of the Board of Directors. The
company believes in ethical conduct through professional management and has forward-
looking outlook.
Business standard is India’s second largest and fastest growing business newspaper
having growth rate of 300% in past four years it has a readership of over a quarter million with
thirteen editions. Business Standard is edited by Mr.T.N.Ninan, the pre-eminent business
journalist of the country, and an ex editor of The Economic Times for six years. It has the
distinction of an exclusive editorial syndicate with the Financial Times of London.
The main departments of Business Standard are Market Development Department

also known as Circulation Department, Scheduling Department, Space Marketing
Department, Editorial Department, System Department, Production Department and Dispatch
Department. Business Standards’ array of highly respected columnists provides not only a
national, regional and global perspective to arm a quarter million readers, but also keen
insights to sharpen their competitive edge in the world of business.
Business Standard is a constant guide for readers competing successfully in business,

markets and services.
Rich with lively supplements and vibrant sections on personal finance, banking, careers
and technology, travel, books, reviews on arts and cultures and with the most affordable and
reliable available business newspaper in Gujarat, Rs.5/- on weekdays and Rs.7/- for the
weekend edition.
Business Standard is competing for bigger subscriber base while trying to justify
advertising expenditures by their advertisers. Business Standard wants to expand its market
share by creating a new market and by taking bites from its competitor’s market share.
[7]
. The objectives of this report are: -
To analyze the reading habits of the readers of different financial news papers
To Analyze & Identify the key factors which readers consider very important
while subscribing for any financial news paper
Through this find the new ways through which BUSINESS STANDARD can
penetrate more market & be able to gain more market share than its
competitors.
Some of the important findings:-
Researcher has found that BUSINESS STANDARD is the second most

preferred financial news paper.
Most of readers agree that the language of the news paper is very much
easy for them to understand.
Supplements of the news paper are fairly popular which will be one of
the factors through which they can increase customer retention ratio.
The factor which affects buying decision of a customer the most is
NEWS COVERAGE so, Researcher can say that content is the
dominating factor.
MONEY & MARKET section attracts the most to investors and stock
brokers to buy BUSINESS STANDARD, and BS-200 is the most
popular and unique feature of this news paper.
One of the things Researcher has observed that readers like to read
financial daily on Sunday because they get free so, not having the
Sunday edition is also an obstacle to gain the maximum market share.
Overall my 6 weeks at BUSINESS STANDARD were a perfect training

experience where I have learnt many things like to convince the people,
handling the customer, to handle the pressures, follow up the customer, many
marketing strategies and many more.
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INDEX
Part I General Information
1. Industry Overview
1.1 History……………………...………………………….…………….………..11
1.2 Growth And Development………………………………………...………..12
2. Company Overview
2.1 History& Growth Development …………………………………...............13
2.2 Vision And Mission………………………………...…………………….….15
2.3 Product Profile…………………………………………………………….…16
2.4 Departmental Detail……………….…………………………………….…..24
2.5 Product Analysis……………………………………………………….……37
2.6 SWOT Analysis..............................................................................…....39
Part II Research Work
3. Introduction of the study
3.1 Background of the study…………………………………………………..41

3.2 Review of literature……………………………………………..………….42
3.3 Statement of problem………………………………………….…………..44
3.4 Objectives of the study…………………………………….………………44
3.5 Contribution and learning from the project……………..……………….45
4. Research Methodology
4.1Research design............................................................................…...46
4.2 Detailed Research Methodology…………………………………………46
4.3Sampling Size………………………………………..…………………….47
4.4Sources of data………………………………...……………………….….47
4.5 Data collection method ……………...…………………………………….47
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4.6 Data collection instrument ………………….…………………………….47
4.7 Model specification/ Data processing …………………………………...47
5. Analysis and interpretation of data ……….………………………48

6. Results and findings…………………………..…………………….60
7. Suggestions and conclusion………………...………………….…60
8. Limitations of the study..………………………….…………………61
9. Scope for further research……………………………………….….62
10. Bibliography [APA Format compulsory]………….……………....63
Annexure…………………………………………………………………...64
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10
Part .I General Information
1.1. Newspaper History
Indian print media is one of the largest print media in the world. The history of
it started in 1780, with the publication of the Bengal Gazette from Calcutta. James
Augustus Hickey is considered as the "father of Indian press" as he started the first
Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal
gazette in January, 1780.
According to the latest NRS report following figures show he position and the
scenario of the print media. There are some 40,000 newspapers and periodicals
published in the India, of which 40% are in Hindi, Some 15% are in English and
reach about 5% of the country’s 1 billion populations and the rest are in other Indian
language.
Indian News Paper industry is worth of US$ 2.85 billion. This industry is
projected to grow from its present size to around US$ 5.04 billion by 2011. The
Display advertising component of the Newspaper market in India for calendar year
2007 was valued at Rs.9290 cr.
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11
1.2. Growth and Devlopment
India is one of the few countries in the world to have many business
newspapers, which not only reflects the vitality and vibrancy of the media, but also
the new vitality of our economy. The large readership for these business newspapers
transcends from the rapidly growing corporate sector, it also illustrates the growing
interest that the general public now evinces in economic matters which reflect the
growing importance of business and economy in our national discourse. There was a
huge growth in the sales of the business newspapers for the past few years.
According to the recent study by Federation of Indian Chambers of Commerce and
Industry (FICCI), this growth would outperform the general economy each year till
2011.
The Indian print media industry netted $90.80 million in foreign investment in
the last three years; few papers like Business standard have tied up with Kotak
Group. Business newspapers have the ability to carry the message in greater detail
and clarity, more in-depth information and analysis, which helps companies and their
business.
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12
2.Company Overview
2.1 History and Growth and development
Business Standard is the country's most respected business daily, being the
first choice of serious business readers. It is the 2 nd largest financial daily of India
after Economic times. Business Standard is the financial daily of Business standard
Ltd (BSL).
Business Standard is published in two languages (English and Hindi) from13

centers in India. The main English edition comes out from 12 centers - Mumbai,New
Delhi,Kolkata,Bangalore,Chennai,Ahmedabad,Hyderabad,Chandigarh,Pune,Luckno
w,Bhubaneswar,Bhopal and Kochi- and reaches readers in over 1,000 towns and
cities across the country.
This company started in 1975 by the Ananda bazaar group based in Calcutta,
this paper was bought by the separate company in 1996, then financial investors
based in Mumbai bought this paper led by Kotak Mahindra bank, after which it began
a phase of rapid expansion with the launch of new editions.
Business Standard has the country's best economic journalists and

columnists working for it. T.N. Ninan, perhaps India’s best-known business journalist,
who had earlier undertaken a complete and highly successful revamp of The
Economic Times and was responsible for its phenomenal growth.
Among the other senior journalists in the team are A.K.Bhattacharya, former editor of
The Pioneer and associate editor of The Economic Times, and ShyamalMajumdar, former
resident editor of The Financial Express.
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13
Business Standard’s stable of specialist contributors includes some of the
sharpest minds in economics and business. Among them: Shankar Acharya, former
chief economic advisor, government of India, SubirGokarn, chief economist, Crisil,
Deepak Lal, professor of economics, UCLA, BibekDebroy, director, Rajiv Gandhi
Institute for Contemporary Studies, SumanBery, director-general, National Council of
Applied Economic Research, Alexander Nicoll, assistant director, International
Institute for Strategic Studies, and ArvindSinghal, chairman, KSA Technopak. The
newspaper’s columnists include SurjitBhalla, TCA Srinivasa-Raghavan, Sunil Jain
and AV Rajwade.
Apart from a business newspaper, BSL publishes several periodicals. The

web properties of BSL, including the online edition of Business Standardinclude
business-standard.com and bshindi.com. At business-standard.com, you have
access to one of the best repositories of Indian and global business news. Apart
from the flagship publication, the website also features content from The Smart
Investor (tue,thurs,friday), The Strategist (monday), weekend (Weekly).
Business Standard sells 144,000 copies daily in English, mostly to the

business and policy-making elite. Its Hindi edition sells 53,000 copies. According to
AC Nielsen’s survey, the people from upper class, upper middle class and middle
class are prefer Business standard as a second option right after the Economic
Times.
The company sees content creation, content processing and content

management as its core competence. It offers complete outsourcing solutions for
organizations, which want to bring out in-house or private publications but they lack
the people and/or resources to do it cost-effectively.
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2.2VISION & MISSION
VISION
The vision is to stand at a respectful position in this marathon and also keep
up with the pace of the changing needs of their valued readers.
The agenda is to win more and more readers to their cause

In addition of being backed up by a strong product, company need to deliver
100% of itself.
MISSION
The mission is to expand the market share of Business Standard by creating

a new market and by taking bites from competitors’ market share.
The procedure is to meet prospective readers of business newspapers on

one-on-one basis and convince them to start reading Business Standard.
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2.3PRODUCT PROFILE
Business Standard is the country's most respected business daily, being the
first choice of serious business readers. The newspaper believes in free, fair and
independent journalism and strives to inculcate these values in its editorial staff. The
journalism practiced by Business Standard lays equal stress on quality, credibility
and accuracy.
`Business Standard is the 2nd largest financial daily of India and has one of
the reliable and reputed coverage on the daily business news. This paper contains
18 to 20 pages daily and its costing on cover price is Rs.5 from Monday to Friday
and Rs.7 on Saturday.
This is the only financial daily which comes in two sections one is the regular
edition and another is on money market and stock market. Business standard covers
18 to 20 pages on regular edition and 8 pages on stock market. This paper comes
with full a detail, that is why it contains more number of pages compared to any other
financial daily. This paper covers many sections on business and financial news like
about
Companies
Economy and policy
Politics and public affairs
International news
Accent west
Infrastructure
Opinion
Banking and finance
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Apart from these daily sections, BS has at least one additional feature on daily basis. Here
is the list of that.
Frequency of
Content Editorial property publication
International news International news Daily
Infrastructure Infrastructure Daily
Life style, Luxury, Gizmos Business life Monday, Wednesday, Friday
News and analysis of brands Brand world Monday

and strategies
Company laws tax laws etc. Business law Monday
Management education & Business education Tuesday

Training Avenues-initiatives
by B-schools
SME business SME world Tuesday
IT, Telecom & Entertainment ICE world Thursday
Automobile & Ancillary BS motoring Saturday

Segment
Table 1.6.1
Now in remaining 8 to 12 pages are covered on stock market only. In this section it
covers Money & Market, The Smart investors, Personal Finance, Finance,
Commodities, Stocks, BS200 and All Stocks alphabetic order.
At the left side on the top this there are all crude, silver and aluminum prices are
given and same at the right hand side there are interest rates had been given like 10
yr GOVT paper in %, Call rate %, PLR( prime lending rate of top 5 banks %,
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rate of 6 months % are given. Also, this page always contain some two or three
companies and banks overview on the market that to with graph and top executive
interviews is there on this page
This page is well designed for the personal or retail

investors in the market. This page covers all tips for retail investors that in
which sector is good to invest and why. This also shows that up to what
percentage one can expect from its investment.
This page is related to core finance and it is more useful to

finance manager, hedge funders and corporate dealing in finance. This page
covers top news related to finance and also interview of top management
level personnel of any one bank. This page provides Forex market, money
market and debt market.
This page gives news on the commodity market also it

carriersthe prices of Mutual funds, Insurance. This page gives Baltic indices,
MCX, Yesterday’s Benchmark and also Commodity Future:- this includes the
prices of Agri commodity, Metal and oil & gas.
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 This stock contains all the basic information related to NSE and BSE in
the stock market. This covers :- S&P CNX Nifty stock, SENSEX stocks, Market
overview, F&O snapshot, Trading activity, BSE Sectorial indices, World indices,
Major indices, Spurt in volume at BSE and NSE, 52 week high and low, put-call ratio,
active calls, active puts, Day’s toppers and losers. Top M-caps, Intraday, Valuations,
Bulk deals, Board meetings and Index options.
This is the only page carries the unique information, this BS200
carries the best 200 scripts according to Business standard research team
on daily basis and these 200 script each and every script is being evaluating
in 18 to 21 different parameters. For Eg: Axis bank is one of the script and
which is being evaluated in different parameters like Pclose, Open, high, Low,
close, %chng, shares, trades, PE, 3MH/L, 52 wk H/L, 1M return, 1Yr return,
Mcap, book-value, price Bk-val, RoNW, RoCE etc.
This page contains all the stocks listed in BSE and NSE
in the alphabetical order.
Business standard comes with 3 supplements
1. Smart Investor- Tuesday to Friday
2. The Strategist- on Monday
3. Weekend- on Saturday
The Strategist:It gives theories and practices of business management, book

extracts,notes by management thinkers, CEO & CFO’s advices and quiz columns in
short totally for management people.
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Weekend: It focuses on
 Life & fashion 


 Entertainment 

 Living 

 Motoring 

 Value for money 

 Books 
About Magazines
1) Banking Annual:
Banking annual, the one spot information providers regarding everything related to
banks. Banks not only give you security but many more things. To get an overall
view of banks functioning and their future action, banking annual provides with all.
The other features are:
Banks valuation
Banker of the year
Innovations bought and which would be coming in near future
Data related to banks


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2) Fund Manager:
Fund manager, as the name suggests gives a full insight to the fund investment. It
focuses on facts and figures on mutual funds. The BS fund manager seeks to rank
mutual funds schemes and also rate the best fund manager of the year. Below given
are the few additional features of the fund manager.
Risks return rating of over 600 funds.

Future of new fund offerings.
Best fund pack
3) BS 1000:
BS 1000 is detailed guide to India’s top 1000 companies. The issues of BS 1000
mention those depressing times, providing data on the impact of the showdown on
corporate, the deterioration in their financials, and how they coped with crisis. Not
just bad phases but also the success stories are mentioned. It also peeks into the
future, Where which Industries booming, with what pace, with what strategies etc.
are discussed. Below are the few main features.
BS Awards
1000 best companies
Ranking and Performance of the leaders of the country
Industry Performance
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4)The Billionaire Club:
This is the only magazine which lists about India’s billionaire. Billionaire Club
provides the order of reach people, the slid down or slid up of individuals. It also
gives snapshot of the changing trends in Indian Economy. Also It has certain
features which are:
A list of richest people in our country
New member additions in the list
CEO’s salaries
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2.4 DEPARTMENT DETAILS
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MARKET DEVELOPMENT DEPARTMRNT
Market Development Department generally known as circulation department

and responsible for the circulation of the newspaper in the whole region, which
comes under the preview of that addition of the newspaper. Market Development
Department is responsible for more than 40 routes for its regular supply. Addition to
that market development department has daily back-room operations, which
contains to give print order for the regular supply and for other copies like
subscriptions, complementary and sponsored copies.
The role of Market Development Department goes beyond simply distributing

the newspaper to readers. Circulation department also sell and promote the
newspaper. They must identify what reader’s want, when and at what price.
Market Development Department handles various functions like Print Order

generations, regularity of dispatch and to receive the payment against the bill
generated by it for the month.
DIFFERENT MARKET DEVELOPMENT STRATEGIES
To expand the readership base Business Standard use the market

segmented or profiler to identify homogeneous clusters within the readers and linked
this information to reader’s loyalty. Then it is applied to non Business Standard
reader base and designed relevant offers targeted to look alike prospects. The result
identified different lifestyle clusters and each with a different profile. Market
Development Strategies is a tool for the circulation department to increase the
readership base with various tactics like Mass Subscription, Prepaid Card and
Sponsored Copies.
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PRICING STRATEGY
The pricing strategy is always essential for any industry but it’s very crucial for
the newspaper industry since it is selling its product at the lower price than that of its
production cost. Price of one newspaper cost Rs.15 to the company, but it is
available in the market at Rs.5 on Monday to Friday and at Rs.7 on Saturday. The
newspaper is not published on Sunday because on Saturday the stock market
remains close.
The ultimate objective of this pricing strategy is to create the reading habits
amongst the target audience like businessman, professionals and students, which
may be gainful to the company in the long run.
INDIVIDUAL SUBSCRIPTION
This is one of the marketing strategies of the company to increase its readers.
In individual subscription a person who wants to subscribe Business Standard has to
pay amount either for 6 months or 1 year in advance to any authorized agents of
Business Standard. Generally subscription rates are lower than the cover price of
equivalent months. This subscription price is depends upon the cover price of
particular edition and as per the rules of Audit Bureau of Circulation (ABC).
The company puts this offer for a limited period to push the sales in the cities
like Ahmedabad, and some parts of Saurashtra regions.
MASS SUBSCRIPTION
To attract mass of special peoples towards the business standard this the
company launches scheme e.g. business standard has special subscription offer for
management students that they can get copy of business standard at their institute
50% of cover price.
E.g. subscription price of the Ahmedabad edition of business standard is Rs.

280 for 6 months for the management students.
In organization point of view this offer can give marginal increment to daily
circulation.
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SPONSORED COPIES
This scheme is specially made for those corporate who want to give their
advertisement in the newspaper in the way to save the cost. And to particular group
of people on in particular area. A corporate will get the copy of business standard in
lower rate than the cover price, which also includes the cost of distributionE.g.
Reliance has sponsored the copies of business standard and it was distributed at
ONGC, Ahmedabad.
This scheme is beneficial for both the sponsored company and the business
standard to promote the daily in economical way. The sponsored copies were also
increase the average circulation figure of the company.
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COMPLIMENTARY COPIES
Complimentary Copies are free copies distributed to various individuals.

Complimentary Copies are subdivided into the following:
Office complimentary
Complimentary to Advertising Agencies & Clients
Copies to Institutional sales agents (Airlines, Hotels etc.)
Branch copies (Copies supplied to other branches)
Complimentary Copies can be commenced only after an approval from the
necessary sanctioning authority is obtained.
The authorized person for sanctioning Complimentary Copies is:
Office complimentary & Institutional

Complimentary (VP Marketing)
Branch copies- request from the branch are addressed & sanctioned by
the head of the department.
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EDITORIAL DEPARTMENT
The editorial department is responsible for pretty much everything that

appears in your publication that isn't advertising. Its main goal is to report the news
accurately and in a reader-friendly way. It is basically a department who collects all
the stories on regular basis and then frames it according to its length and width in the
paper.
This department is the responsible for all the news or stories to get printed in
the news paper. It is editorial who fix all the stories that which stories is get to printed
and which are not. They only design that what story comes which part of the news
paper. Basically editor has to figure it out that whether that particular story is good to
print or not.
One of the main attractions of the profession to aspiring journalists has been
the glamour associated with the ability to influence the course of events in their
community through informing the public debate on vital matters of social and
economic policy, keeping a check on the government, exposing political corruption
and helping to advance a progressive social agenda. Despite the primacy of the
profit motive to many owners of the press, the individual editors and journalists who
engage in this less-than-lucrative profession tend to still be driven, in many cases, by
the grand vision of journalism's influential role in shaping public life.
DISPATCHING DEPARTMENT
This department is totally responsible for the right number of copies is to be

dispatched and on the right time so that it can able to reach to the people by early
morning. While dispatching is a very big responsibility because there is no way to
commit errors and so the dispatching department has a standard bunch of copies
which they show by generating the rush mail and put it on the parcel. Rush mail
shows the number of copies in that particular pack or parcel and its address of
destination. Apart from this there are many taxi’s going to the other parts of Gujarat
like up country and saurashtra. Each and every packet has a rush mail label in which
the copies and the address of destination is being written.
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SCHEDULING DEPARTMENT
This department is responsible for the layout of the newspaper. The for-most work
of this department is to schedule all the pages like to adjust the editorial and the
advertisements. The department takes the ads which are booked and then adjust it
at concerned locations as per the conditions so that no other ad can claim for the
same. Once the ad has been placed to their respective places then it goes to Delhi
and from there each center receives dummy paper with ads.
Before taking the print out of the newspaper this department takes the dummy print
out from which is being sent from Delhi of all ads and the news. This page is then
given to production department, in case the ads get cancelled then the filler ads are
printed for which the permission is taken from the head.
PRODUCTION DEPARTMENT
When the scheduling department finalized everything on the dummy sheet it

is being forwarded to the production department and from there production
department is starting their process. The copy which is being forwarded to the
production department is on butter paper. This paper is then framed on a printing
plate which is getting fixed on printing machine and the print of paper will start. The
machine used for the printing is known as film processor which is costing around 2.5
lakhs.
It has mainly four parts
Developer Unit
Fixed Unit
Wash Unit
Dryer Unit
This printing formation has been done by the combinations of four different colors,
which are Black, Yellow, Cyan, Magenta. Usually the paper comes in a big roll and
for the hard copy of newspaper will be made by the combinations of these above
mentioned four colors.
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ADVERTISING DEPARTMENT
This department is the most important department as because of this department the
paper gets advertisement and which generate revenues for the company. Print
media is earning profit only from the advertisements, for any newspaper today to run
needs an advertisement and which is depend on several factors. The work of this
department is to bring more and more advertisements for the company. But the
advertisement mainly depends on the following factors
(1) The price which company is offering

(2) The number of copies in circulation
(3) The brand equity of the paper in the market
(4) Market share
(5) Or Tie-ups from the company.
This department is responsible to bring ads for which this department has their own
prices according to the size of the ad and location. While charging to ads are mainly
according to the size which contains length and width of the ad and also on which
page. Generally all the newspapers have some pages prior and because of that they
are charging higher for that particular page. This department also has some authority
to negotiate with the company which is giving ad in the paper.
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SALES & DISTRIBUTION
A sale is a transaction, dealing, trade or what? Sale can have different

meanings but what is the most important thing in it, is to understand the importance
of it. Without sale no revenue can be generated but just earning revenue is not to
sale, it is the right type selling to the right customer with the right attitude. Customer
relationship is most important, maintaining the brand image is also important.
Delivering on the brand promises becomes a moment of truth in any customer
relationship. This moment of truth can be either positive or with negative impact on
the customer’s perception about your brand. There might be great marketing
communication and a highly superior product, but the buying experience always
stands between the seller and the customer. If the customer has a negative impact
about the product then it is a direct deterioration of the brand equity. Hence, sales
and distribution is a vital activity. Sales hence comprises of the outcome of what all
which was done to manufacture that product. Success of selling department is the
success of the company.
Business Standard is the product where the maximum demand would be in

the early morning. It is highly perishable product. The product should reach the
customer in due time otherwise the importance is lost. Hence time management is
something very vital for the sales and distribution people.
Hence I can mainly divide the supply of the newspaper in two main categories
Pre press activity

Post press activity
Pre press activity involves all the editorial departments work where they have to
collect thenews and it has to be given to the production department in a prescribed
limit. This time limit is said as the cut off time or releasing time.
Post press activity is the distribution. Business Standard has divided Gujarat in two
mainsections, i.e. Ahmedabad and upcountry market. This upcountry market has
about 46 centers.
Business Standard gets involved in many kinds of sale activity. They are:
A one year or two year by subscription by paying fixed

amount is sale by subscription
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Cash Sales:
Customers when paying the amount to purchase a newspaper directly to
the book stall in cash then the sale is said to be a cash sales.
Line sale is the in which it is post paid billing. When the customer gets the
Business Standard copy through the vendor and pays in the end of month,
it is line sale
Few corporate, hotels and colleges take copy in bulk, which is said to be
as institutional sale. Business Standard has the responsibility till the
delivery at their doorstep and further distribution is on the company or the
institution concerned
Page
33
HOW NEWSPAPER REACHES TO CUSTOMERS?
RAW MATERIAL
PRINTING PRESS
BARODA BHARUCH AHEMDABAD RAJKOT NADIAD
AGENTS IN EACH
CITY
VENDORS HAWEKERS
CUSTOMERS
Chart-1.10.1
Page
34
AUDIT BUREAU OF CIRCULATION
The ABC is a nonprofit, self-discipline, voluntary organization consisting of

publishers, advertisers and advertising agencies. It has done pioneering work in
developing the system to verify the circulation data published by those newspapers
and periodicals, which have earned the right to display its emblem. Facts and figures
which we are checked and certified by an independent body are very important tool
in the hands of the advertising business community.
What information Audit report provide?
A total average of distribution is provided
Market Coverage
Public Access E.g.:- apartment complexes, newspaper racks
Distribution by issue
Geographic distribution
One- Day distribution
Other details: - The explanatory paragraph provides supplemental information and

disclosure and includes an explanation of audit methodology.
An advertiser would like to know the facts and figures before investing his money in
the advertising. An advertiser has right to know that how many people buy the
publication and in which area. The ABC gives all the important details to advertiser.
The ABC figures are not the of opinions, claims or guesswork, but they are the result
of rigid, in-depth and impartial audits of paid circulations of member publications by
the independent and leading firms of chartered accountant working in accordance
with the rules/ procedure by the bureau.
Page
35
A publisher gets the certificate of circulation, which is a proof to the advertiser
of the coverage he is offering. The Bureau certifies audited NET PAID circulation
figures of publications enrolled with it for a continuous and definite six-monthly audit
periods and supplies copy of the ABC certificates issued for such publications for
each member. Free distribution and bulk sale are also shown on the certificate.
Records are checked and rechecked at every level of authenticity. Facts and
figures are scrutinized by impartial auditors and then only the certificate of NET
PAID CIRCULATION issued.
Page
36
2.5 PRODUCT ANALYSIS
BUSINESS ECONOMIC TIMES MINT

STANDARAD
PRICE MON-FRI= 5rs TUE,THURS= 3rs MON-FRI= 4rs
SAT = 7rs MON,WED,FRI,SAT = 3.50rs SAT = 10rs
SUPPLEMENT The Smart Investor Brand Equity Lounge Magazine
The Strategist
STOCK PAGE 6 5 -
GROUP KOTAK BCCL HT
AVERAGE PAGES 18 18 24
Ahmedabad, Ahmedabad, Ahmedabad,

Mumbai,Bangalore, Mumbai,Bangalore, Mumbai,Bangalore,
NO.EDITION
cochin, Pune, Hyderabad, Pune, Kolkata, cochin, Pune,
bhubhaneshwar, Kolkata, New Delhi Hyderabad, U.P, Kolkata,
Chandigarh, New Delhi Chandigarh, New Delhi
FEATURE COMMAN: COMMAN: COMMAN:
Companies, accent west, Politics, stocks, economy, Politics, corporate,

politics, opinion, issue & state, market & finance, election, views, market
insight, finance & market, market intelligences. &finance.
economy,
UNCOMMAN: UNCOMMAN:
stock.UNCOMMAN:
World view, sports, global Magazine, enterprise,
Business law, personal
business, retail, magazine. aviation, technology,
finance, technology,
sports, CNBC-TVIS.
private equity, busi. Educ.
Mrkt. Scorecard.
Page
37
Business Line Financial Express
PRICE TUE,WED,THUR,FRI= 6rs MON-FRI = 4rs
MON, SAT = 8rs SAT = 6rs
SUPPLEMENT BLINK BRAND WAGONE
STOCK PAGE 5 6
GROUP KASTURI & SEN The Express Group
AVERAGE PAGES 20 24
NO.OF EDITION Anantapur, Bangalore, Ahmedabad, Bangalore,

Ahmedabad, Chennai, Chennai, Chandigarh,
Coimbatore, hubli, Hyderabad, Hyderabad, cochin, Kolkata,
cochin, Noida, Kolkata, neliare, lucknow, Mumbai, New Delhi,
Vishakhapatnam, Pune.
Thiruvananthapuram,
Vijayawada, tirchurapali.
COMMAN: COMMAN:
News, thinks, commodities, Economy, corporate, money

variety, money & market, agri- & market, commodities,
FEATURE
business, polls capes, it-telecom, finance, international, nation,
banking. election
UNCOMMAN: UNCOMMAN:
World, auto focus, new manage Infrastructure, moto-bahn,

entrepreneur. edge, investor, fe-campus,
line, gadget.
Page
38
2.6 SWOT ANALYSIS
2.7
ECONOMIC TIMES MINT

BUSINESSSTANDARAD
-Current issues. -low price. -Easy language.
STRENGTH
-Accent west particular about -More stock related - Reasonable Price.
west zone. information.
-wall street journal
-information related to SME. - Detail information international brand
company market share.
-Provide guidelines to
readers. - Focus on brand
name.
-Smart investor aboutstock.
WEAKNESS -Complicated due to more -global news on -less branding.

information. Saturday
-stock information is
-commodities are less. - More advertisement. not so good.
-No. of pages are less -Graphical and pictorial -no. of edition less as
presentation is less. compare to other
OPPURTUNITY -great market potential. -global news can be -supplement can be

increased. increased.
-increasing urban population.
-promotion, tie-up with
-more advertisement column
institution & colleges.
should be given which -More space for
generate income. -Grape market share advertisement can be
with help of unique accommodated.
-commodities related
selling price.
information should be -Increase no. of
increase. edition.
Page
39
BUSINESS LINE FINANCIAL EXPRESS
STRENGTH -Focus on agri-business. -Price are low.
-Detail information about -Regional as well as global

the topic. news are available.
-Quality of news is good. -Proper source of information

can be viewed.
-Language is easy to
understand. -Sports information can be
known.
-More graphical
presentation. -Good presentation.
WEAKNESS -Other news are -More graphical presentation

neglected. less information.
-Focus only on southern -More advertisement.

news.
-Quality of information is
-price is high. compromised.
-less no. of advertisement -Focus on the cash flow other

area are neglected
OPPURTUNITY - Focus should be made -Focus should be made on

on other area of news. current issues.
-to change price -Benefited to investor.
THREAT -Less advertisement -Less market presence.
- Price should be -Language should be made

decreased. easy.
-Current issues should be -Quality of information should be

included. improper.
- Competitor are biggest

threat.
Page
40
PART-II RESEARCH
3. INTRODUCTION OF THE STUDY
3.1Background of study
“Consumer Behavior is the study of how individuals, groups & organizations select, buy,
use & dispose goods, services, ideas or experiences to satisfy their needs & wants”.
The study of consumers helps firms and organizations improve their marketing
strategies by understanding issues such as how consumers think, feel, reason, and select
between different alternatives (e.g., brands, products).
How consumer motivation and decision strategies differ between products that
differ in their level of importance or interest that they entail for the consumer; and how
marketer scan adapt and improve their marketing campaigns and marketing strategies to
more effectively reach the consumer.
3.2Review of literature
(Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, 13th Edition, 2009)
The aim of marketing is to meet and satisfy target c. and wants better than
competitors. Consumer behavior is the study of how individuals, groups, and organizations
select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their
needs and wants. Studying consumers provides clues for improving or introducing
products or services, setting prices, devising channels, crafting messages, and developing
other marketing activities. Marketers are always looking for emerging trends that suggest
new marketing opportunities.
(C Dharmaraj & J Clement Sudhahar, 2010), attempted to identify factors of brand

preferencefor passenger cars, and refines the factors that influence the brand preference
Page
41
in India. A consumer’s decision to buy a product is the result of many factors. The
process of choosing is a complex phenomenon of a product or service goes through a set
of stages, especially for the selection of durable products. The customer has to spend
much time to think, evaluate and choose the desired brand based on her/his
requirements. Moreover, this study reveals the dimensions reflecting brand preference for
the passenger car, which will be more relevant and useful for the general public, car
dealers as the manufacturers.
(Kathuria,Lalit Mohan & Bhupender Jit, 2009), attempted to know the brand
awareness andbrand loyalty of consumers towards hair shampoos. Branding is one of the
most important factors influencing a product’s success or failure in the market and it can
have a significant influence on the perception of the general public towards the company
owning the brand. Brand loyalty not only represents the brand of the company but also
the company itself. The study highlights that the major source of awareness for hair
shampoos are television advertisements, and friends and relatives. The study further
highlights that the important factors influencing brand loyalty towards hair shampoos are
product quality, availability of the preferred brand and brand Image.
11
C Dharmaraj& J Clement Sudhahar, (2010), “Brand 1 Preference Factors of Passenger cars: an Empirical
Assessment”, Brand Management Vol. VII No.3 September 2010,p.18-34
2
Kathuria,Lalit Mohan &BhupenderJit,(2009),”An Empirical Study on Brand Awareness and The Factors
Influencing Brand Loyalty Towards the Hair Shampoos”, Brand Management Vol. VI Nos.3&4 September
& December2009,p. 122-133
Page
42
(Dr. Chandan A. Chavadi & Shilpa S. Kokatnur, 2010)attempted to examine
the factorsdriving customers towards shopping malls, to analyze consumer-buying
response for four promotional tools viz. price discount, sample, free gifts and buy
one to get one free.
(Dr. Gopal Das & Dr. Rohit Vishal Kumar, 2009)tried to examine that Are
consumers attractedby store amenities in a retail environment? In the retail context,
consumer goods enjoy predominant place in terms of volume and sales revenue. In
our day to day life, we need innumerable convenience goods. The organized retail
sectors are keeping almost all convenience goods under one roof. This convenience
obviously attracts more customers. But more numbers of national and international
players are entering into the Indian organized retail sector. So the organized retail
sector is becoming large.
(Sunil Bhardwaj & Indrani Palaparthy, 2008) attempted to study the factors
influencing the buying behavior of the cusromers of LCD televisions of a selected
brand. A random sample was selected from the company’s database and techniques
like exploratory factor analysis and logistic regression are used to analyse the data.
The Indian market for entertainment devices like television has been expanding in
the last two decades. Consumers now have a wide choice of selection of televisions.
The main findings reveal that physical factors, operational features, promotional
features and word of mouth are the mail factors which tend to influence the buying
decision in a positive manner—to increase the sales of the product; whereas the
price and brand name have a negative influence on the behavior.
3
Dr. Chandan A. Chavadi&Shilpa S. Kokatnur ,(2010),”Driving Factors and Effectiveness of Sales Promotion
in Shopping Malls: A Consumer Perspective” ,Indian Journal of MarketingVol.40 No.4 April-2010,p.18-26
4
Dr. Gopal Das & Dr. Rohit Vishal Kumar,(2009),” Impact of Store Amenities on Buyers Behavior: A Study of
convenience Goods Buyers In Organized Retail Sector In India”, Indian Journal of Marketing Vol.XXXIX No.9
September-2009,p.40-49
5
Sunil Bhardwaj and IndraniPalaparthy,(2008),”An Empirical Study on the Factors Influencing the Buying
Behavior of the Consumers: LCD Televisions”, Brand Management VOL.V No.3 Septamber-2008,p.72-8
43
3.3 Statement of problem
Business Standard being a large scale unit having a steady growth into their
business and want to make me study on consumer buying behavior of newspapers
consumers. The study finds out the consumer buying behavior for the company.
The study was conducted keeping in mind to the consumer view point for the
company. From this study we can analyze that how is the consumer behavior
towards our newspapers tiles products.
3.4 Objective of study
My soul objective of this report confines with these facts-
 To know the nitty-gritty of Newspapers industry as much as possible.
 To know the consumer preference for newspapers.
 To know the frequently buying behavior of our product.
 To know the satisfaction level of consumer.
 To analyze the reading habits of the readers of different financial news papers
 To Analyze & Identify the key factors which readers consider very important
while subscribing for any financial news paper
 Through this find the new ways through which BUSINESS STANDARD can
penetrate more market & be able to gain more market share than its
competitors.
44
3.5Contribution and learning from the project
 In the survey I find 40% respondents are aware about the advertisement of
Business Standard newspaper and not up to 100% that’s why company
should focus on more advertisement.
 In the survey I find 35% respondents use the Business Standard newspaper
in the office that’s why company should focus on more corporate office.
 Only 25% respondents are not satisfied with Business Standard newspaper
that are why the company should try to improve its satisfactory level.
 Company should maintain good quality at continue basis.
45
4. RESEARCH METHODOLOGY
4.1Research design
Research design is descriptive and single cross sectional design in

nature. Quantitative research was carried out through questionnaire in order
to get the data into figurative terms for analysis of customer behavior.
4.2 DETAILED RESEARCH METHODOLOGY
TARGET POPULATION
Corporate executives
Investors
Stockbrokers
Businessmen
Bankers
Management students and professors
Insurance Company
Company Secretary
Chartered Accountants & other Professionals Students
SAMPLING TECHNIQUE:Convenience Sampling
SAMPLING FRAME
The lists of some commercial complexes were provided by the company in
Rajkot City.
46
4.3 Sampling size
300 consumers
4.4 Source of data
For the present study the data was collected from primary source and secondary
sources from various web sites, universities journal through websites and from
company website and existing consumer of the company.
Primary data was collected through questionnaire and interview for further
information.
Secondary data was collected from printed sources from company records, relevant
articlesand editorials from magazines, newspapers, journals and Internet.
The sample region for research was Rajkot city only.
4.5 Data collection method
On the context of my topic consumer’s buying behavior survey. I had selected

descriptive research in which Survey method is used.
4.6 Data collection instrument
Questionnaire
4.7 Model specification (Not applicable)
47
5. Analysis And Interpretation Of Data
Data-collection techniques allow us to systematically collect information about our

objects of study (people, objects, phenomena) and about the settings in which they
occur.
The interpretations are listed here along with tables and charts in the
following sequence.
1. Analysis about respondent’s preference to different brand and company.
2. Overall analysis.
3. Analysis about customer satisfaction level.
 Note:
 The questionnaire is divided in to 11 questions and some questions are

applicable to more than one criterion.
 In this survey I take sample of 300 consumer which use newspapers. To know
about consumer preference I used questionnaire and analysis of this
question.
48
5.DATA ANALYSIS & DATA INTERPRETATION
(Q1.) Which are the ways you like to gain knowledge?
Preference No. of Respondent Percentage
Internet 190 47.5
Magazine 30 7.5
Newspaper 150 37.5
Other 30 7.5
Total 400 100
No. of Respondent
200
180
160
140
120
100 190
80 150
60
40
20 30 30
0
Internet Magazine Newspaper Other
Internet Magazine Newspaper Other
Analysis & Interpretation: In this survey through I can say that no. of respondent
(190) focuses more on internet 49.5% andno. of respondent focuses less on
(30)magazineand others (30) 7.5%.
49
(Q2.) Which types of newspaper would you like to read?
Business Standard 50 11.90
Times of India 180 42.86
Economic Times 90 21.43
Financial Express 30 7.14
Mint 45 10.72
Business Line 25 5.95
Total 420 100
(180) focuses more on Times of india 42.86% andno. of respondent (25) focuses
less on Business Line5.95%.
50
(Q.3) From where would you like to read newspapers?
Online 170 37.78
Vendor 130 28.89
Direct retailers 80 17.78
Others ways 70 15.55
Total 450 100
180
No. of Respondent
160
140
120
100
80 170
60 130
40 80
70
20
0
Online Vendor Direct retailers Others ways
Online Vendor Direct retailers Others ways
(170) focuses more on Online 37.78% andno. of respondent focuses less on Others
ways (70) 15.55%.
51
(Q4.) On what basis would you like to subscribe your newspapers?
Monthly 140 33.74
Half yearly 60 14.46
Yearly 190 45.78
Others 25 6.02
Total 415 100
200
No. of Respondent
180
160
140
120
100
190
80
140
60
40
60
20
25
0
Monthly Half yearly Yearly Others
Monthly Half yearly Yearly Others
(190) focuses more on Yearly 45.78% andno. of respondent (25) focuses less on
Others 6.02%.
52
(Q5.) Do you satisfied with your current newspapers?
Yes 275 91.67
No 25 9.33
Total 300 100
100
No. of Respondent
90
80
70
60
50
90
40
30
20
10
10
0
Yes No
Yes No
Analysis & Interpretation: In this survey through I can say about satisfaction that
no. of respondent says Yes (275) 91.67% and No (25) 9.33%.
53
(Q6.) Which are the characteristics would you look forward for when you read
newspaper? (Multi tick option)
Finance 190 34.54
Markets 120 21.82
Sports 50 9.10
Educational 80 14.54
Current Affairs 90 16.36
Others 20 3.64
Total 550 100
200
No. of Respondent
180
160
140
120
100
190
80
60 120
40 90
80
20 50
20
0
Finance Markets Sports Educational Current Affairs Others
Finance Markets Sports Educational Current Affairs Others
(190) look-forward more on Finance 34.54% andno. of respondent (20) look forward
less on Others9.10%.
54
(Q7.) What kind of information are you needs in your daily life?
Financial 220 55
Educational 80 20
Economical 60 15
Others 40 10
Total 400 100
No. of Respondent
250
200
150
220
100
50
80
60
40
0
Financial Educational Economical Others
Financial Educational Economical Others
(220) consider more on Financial 55% andno. of respondent (40) consider less on
Others 10%.
55
(Q8.) What are the ways influence you to purchase newspapers?
Discount 80 18.18
Subscription 220 50
Lucky draw 80 18.18
Others 60 13.64
Total 440 100
250
No. of Respondent
200
150
220
100
50
80 80
60
0
Discount Subscription Lucky draw Others
Discount Subscription Lucky draw Others
(220) prefer more on Subscription 50% andno. of respondent (60) prefer less on
Others13.64%.
56
(Q9.) What are the attributes that’s affected in preferring your current newspapers?
Less price 30 6
Good quality of services 50 10
Good popularity 50 10
Print quality 40 8
More corporate news 150 30
Coverage of all news 180 36
Total 500 100
(Multi- tick option)
200
180 No. of Respondent

160
140
120
100
180
80
150
60
40
20 50 50
40
30
0 0
Less price Good quality of Good popularity Print quality More corporate Coverage of all
services news news
(180) focuses more on Coverage of all news 36 % andno. of respondent (30)
focuses less on Less Price 6%.
57
(Q10.) Which is the social factors are you consider in giving preference to
newspapers?
Reference group 120 30
Family 60 15
Roles & Status 190 47.5
Others 30 7.5
Total 400 100
No. of Respondent
200
180
160
140
120
100 190
80
60 120
40
60
20 30
0
Reference group Family Roles & Status Others
Reference group Family Roles & Status Others
(190) focuses more on Roles & Status 47.5% andno. of respondent (30) focuses less
on Others 7.5%.
58
(Q11.) According to you what strategy affects to help the newspapers selling?
Advertising & Promotion 125 29.41
Suggestion 180 42.35
Feedback 120 28.24
Total 425 100
No. of Respondent
200
180
160
140
120
100
180
80
60 125 120
40
20
0
Advertising & Suggestion Feedback
Promotion
Advertising & Promotion Suggestion Feedback
Analysis & Interpretation: In this survey through I can say that no. of
respondent (180) believes more on Suggestion 29.41% andno. of respondent
(120) believes less on Feedback 28.24%
59
6. RESULTS AND FINDINGS
 Business standard is the third most preferred newspaper (18%). And

Economic times is at first position i.e.(42%)
 The language used in BS is simple.
 The supplements of BS are fairly popular amongst target audience which is
good for the brand name (45%).
 Some of vernacular readers have switched to English daily only because of
their need to improve their English but the percentage is negligible.
 News channels and Internet media has affected the reading pattern of the
readers up to a considerable extent i.e. advertisement (55%) & internet
 (42%)
 The basic idea of reading a newspaper is to gain information and knowledge
(80.67%); hence the news coverage is a dominating factor in newspaper
purchase as well as reading.
 Lack of airline industry news
 Agriculture industry news is not provided.
 There is also one finding that font size of stock market related news is small
that they are not happy with it. As well some believe that B.S focus on stock
should be less.
60
7. SUGGESTIONS AND CONCLUSION
 After completing the industrial training at Business Standard.I can say that the
summer internship training is very important for management students like
me.
 Practical knowledge is a very important in the every field. It was great

experience during the industrial training and I learnt practically knowledge. I
also took some experience about the organization’s work. The employees of
the company were supportive during the industrial training. They provide us
the proper guidance and information about the entire department.
 Departments like marketing, finance, production and personnel, etc. The unit
maintains the financial position also because of good relationship with bank,
debtors, creditors and others.
8. LIMITATION OF THE STUDY
 Limited number of questionnaire filled up by consumers.
 No right information by the people.
 Limited time period.
 Inexperience was the another problem.
 ‘Target respondents are above 25 years.
 All the respondents could not fill their questionnaire on their own due to
language problem.
 Finding of the study are based on the assumption that the respondents have
given correct information.
61
9. SCOPE FOR FUTURE RESEARCH
Newspaper comes under ‘Knowledge’. So that knowledge is a wide mine

which is never filled up. The basic thing of any reader is to gain knowledge in
different segment it may be finance, sports, market, education, politics, and so on.
The scope for future research is research of consumer awareness of different

financial and economic magazine, journals, research papers, articles, weblog, and
so on. So that we can actually knew what’s prevails consumer mind or read it.
According to me in scope of future research may be covered consumer

perception, brand positioning, and consumer awareness in different segment of
newspaper and so on.
62
10. BIBLIOGRAPHY AND WEBLOGRAPHY
BUSINESS STANDARD LTD. (2014). Retrieved 2014, from WWW.BUSINESS-STANDARD.COM:

http://www.business-standard.com
(2014). Retrieved 2014, from www.academia.edu: http://www.academia.edu
Lars Perner. (1999-2010). Retrieved 1999-2010, from www.consumerpsychologist.com:

http://www.consumerpsychologist.com
Marketing tutorials and Marketing concepts. (2014). Retrieved 2014, from www.marketing91.com:
http://www.marketing91.com
UK Essays is a trading name of All Answers Ltd. (2003-2014). Retrieved 2003-2014, from
www.ukessays.com: http://www.ukessays.com
 Books& Journals
Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha. (13th Edition,
2009). Marketing Management. New Delhi: Dorling Kindersley (India) Pvt. Ltd.
C Dharmaraj & J Clement Sudhahar. (2010, September). Brand Management. "Brand preference
Factors of PassengerCars: An Empirical Assessment" , pp. 18-34.
Kathuria,Lalit Mohan & Bhupender Jit. (2009, December). Brand Management. "An empirical Study
On Brand Awareness and The Factors Influencing Brand Loyalty Towards The Hair Shampoos" , pp.
122-133.
Dr. Chandan A. Chavadi & Shilpa S. Kokatnur. (2010, April). Indian Journal of Marketing. "Driving
Factors and Effectiveness of Sales Promotion in Shopping Malls: A Consumer Perspective" , pp. 18-26.
Dr. Gopal Das & Dr. Rohit Vishal Kumar. (2009, September). Indian Journal of Marketing. "Imapact of
store amenities on buyers behavior: A study of Convenience goods buyers in organized retail sector in
India" , pp. 40-49.
Sunil Bhardwaj & Indrani Palaparthy. (2008, September). Brand Management. "An empiracal study
on the factors influncing the buying behavior of consumers: LCD Televisions" , pp. 72-83.
63
11.Annexures
QUESTIONNAIRE
Name :
Age :
Occupation:
Email-id :
Contact no. :
(Q1.) Which are the ways you like to gain knowledge?
Ans. (A) Internet (B) Magazine
(C) Newspaper (D) Others
(Q2.) Which types of newspaper would you like to read?
Ans. (A) Business Standard (B) Times of India
(C) Economics of Times (D) Financial Express
(D) Mint (F) Business Line
(Q.3) From where would you like to read newspapers?
Ans. (A) Online (B) Vendor
(C) Direct retailers (D) Others ways
64
(Q4.) Onwhat basis would you like to subscribe your newspapers?
Ans. (A) Monthly (B) Half yearly
(C) Yearly(D) Others
(Q5.) Do you satisfied with your current newspapers?
Ans. Yes [ ] No [ ]
(Q6.) Which are the characteristics would you look forward for when you read newspaper?
(Multi tick option)
Ans. (A) Finance (B) Markets
(C) Sports (D) Educational
(E) Current Affairs (F) Others
(Q7.) What kind of information are you needs in your daily life?
Ans. (A) Financial (B) Educational
(C) Economical (D) Others
(Q8.) What are the ways influence you to purchase newspapers?
Ans. (A) Discount (B) Subscription
(C) Lucky draw (D) Others
(Q9.) What are the attributes that’s affected in preferring your current newspapers? (Multi-
tick option)
Ans. (A) Less price (B) Good quality of services
(C) Good popularity (D) Print quality
(E) More corporate news (F) Coverage of all news
65
(Q10.) Which is the social factors are you consider in giving preference to newspapers?
Ans. (A) Reference group (B) Family
(C) Roles & Status (D) Others
(Q11.) According to you what strategy affects to help the newspapers selling?
Ans. (A) Advertising & Promotion (B) Suggestion
(C) Feedback
66

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SUMMER INTERNSHIP PROJECT [SIP] – 2014

“A study on factors effecting consumer preference for various economic daily”

Marwadi Education Foundation’s Group of Institutions

In partial fulfillment of the requirement of the award for the degree of

Master of Business Administration

Gujarat Technological University

Under the guidance of

Faculty Guide:Company Guide:

Prof. Priyanka Mehta Kunal Panchal

(Assistant Professor) (General Officer)

MBA Semester III

Marwadi Education Foundation’s Group of Institutions

Affiliated to Gujarat Technological University

Place: Rajkot Student Signature

Date: Name of the student

Management education broadly thought is a method, which inculcates knowledge in

. This management education is given in meticulous way using different means of

This summer training report is also a part of our study.

“A Student is always incomplete without the guidance of his teacher”

The main departments of Business Standard are Market Development Department

Business Standard is a constant guide for readers competing successfully in business,

Some of the important findings:-

Researcher has found that BUSINESS STANDARD is the second most

Overall my 6 weeks at BUSINESS STANDARD were a perfect training

Part II Research Work

3. Introduction of the study

3.1 Background of the study…………………………………………………..41

5. Analysis and interpretation of data ……….………………………48

1.1. Newspaper History

2.1 History and Growth and development

Business Standard is published in two languages (English and Hindi) from13

Business Standard has the country's best economic journalists and

Apart from a business newspaper, BSL publishes several periodicals. The

Business Standard sells 144,000 copies daily in English, mostly to the

The company sees content creation, content processing and content

The agenda is to win more and more readers to their cause

The mission is to expand the market share of Business Standard by creating

The procedure is to meet prospective readers of business newspapers on

International news International news Daily

Infrastructure Infrastructure Daily

Life style, Luxury, Gizmos Business life Monday, Wednesday, Friday

News and analysis of brands Brand world Monday

Company laws tax laws etc. Business law Monday

Management education & Business education Tuesday

SME business SME world Tuesday

IT, Telecom & Entertainment ICE world Thursday

Automobile & Ancillary BS motoring Saturday

This page is well designed for the personal or retail

This page is related to core finance and it is more useful to

This page gives news on the commodity market also it

Business standard comes with 3 supplements

1. Smart Investor- Tuesday to Friday

2. The Strategist- on Monday

The Strategist:It gives theories and practices of business management, book

 Life & fashion 

Risks return rating of over 600 funds.

Market Development Department generally known as circulation department

The role of Market Development Department goes beyond simply distributing

Market Development Department handles various functions like Print Order

DIFFERENT MARKET DEVELOPMENT STRATEGIES

To expand the readership base Business Standard use the market

E.g. subscription price of the Ahmedabad edition of business standard is Rs.

Complimentary Copies are free copies distributed to various individuals.