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Unique Selling Proposition 1 Output
Unique Selling Proposition 1 Output
AMIT DUTTA
BBA 5TH SEMESTER
A Unique Selling Proposition (USP) is a description of
the qualities that are unique to a particular product or
service and that differentiate it in a way which will
make customers purchase it rather than its rivals.
Purpose of a Business’s USP
⚫ Unique - It clearly sets you apart from your competition, positioning you the
more logical choice.