SALESYAN POLITECHNIC UNIVERSITY

QA

SYSTEMS ENGINEER

MAGIC QUADRANT AND GARTNER CURVES

The world of information technology grows every day in an accelerated way and that does
not go unnoticed for large companies that use these resources to improve their products
or services and reach in a better way towards their final goal: the client. In this way,
businesses always try to be at the forefront of technology and based on this need for
companies to always be at the forefront, questions arise such as: What solutions do
manufacturers offer today? What are the best suppliers for my business? In response to
all these questions, the magic quadrant and Gartner curves are created, which are
graphical representations of the current market situation in the technological area at a
certain moment, even though it is necessary to know more deeply about what they are
dealing with and how they affect or help businesses involved in technologies in general.
The Gartner group is a consulting and research firm that exists in the market since the late
90s was created by Gideon Gartner, was born as a single headquarters in Connecticut,
United States, currently has 6000 employees and is in over 100 countries, this group is
dedicated to develop year by year a global analysis on the trends of the products and
technological solutions also the results are presented in the so-called "magic quadrant of
Gartner". On the other hand, there is the Hype Cycle of Emerging Technologies, which
is another graphical representation that is published annually, providing a perspective of
the trends of the emerging technology industries, which is very useful to discern if there
is an expectation or is a viable technology.

Magic Quadrant by Gartner

As already mentioned, this table presents the results regarding the market situation of a
technological product at a given time, which is used to have a reference of the behavior
of the market through the position of the products or solutions. The parameters that are
used in this quadrant for the evaluation of the technologies are two: the knowledge of the
suppliers to design strategies and the execution capacity that the same companies have.
This table is divided in four parts:
  Leaders: they have a high capacity for execution and have a vision capable of
getting ahead of the market, but leaders cannot meet the needs of specific niches
or vertical markets.
 Challengers: they are companies with high financial resources and high execution
capacity, yet they do not anticipate market needs, occupy a single segment in the
market and do not have a variety of products or services.
 Visionaries: they have the ability, as well as the leaders, to anticipate the needs of
the market, however, they do not have the resources to execute a global project,
and in several cases higher quadrant companies acquire these companies.
 Niche players: minimum execution capacity and they are not innovative, their
viability is not safe, in general they are companies that are starting to grow and
stay in only one area.

Below is the updated Gartner chart of January 2019:

Hype Cycle of Emerging Technologies

The representation of the Hype Cycle is based on an update of the Kondratiev waves,
which enunciated the relationship between the great economic recessions and the
emergence of rupture technologies that inflate the financial markets which generated
bubbles that exploded and originated economic depressions and conflicts social. The
Hype Cycles are formed by five phases of the life cycle of a technology:

 Launch: it appears in the hands of the news and media around the new
technological development, causing the appearance of advertising around it.
 Peak of expectations: the way advertising management produces success or
failure, here companies take measures waiting for their evolution.
 Abyss of disillusionment: interest decreases due to lack of implementations or
updates, dependent phase of producers of new technology and economic
investment.
 Consolidation ramp: once a product is positioned, suppliers launch updated
products, called second and third generation, thus achieving more investment in
technology.
 Productivity plateau: criteria are created to evaluate the viability of suppliers, and
greater relevance of technology is applied, obtaining results.

Below is the updated Hype Cycle Gartner of August 2018:

Finally the creation of the quadrant and the Hype Cycle of Gartner resulted in support for
all companies that have and will special interest in the technology market allowing them
to choose among the main technology providers, in this way the high level consultancy
for the purchase IT is very simple when making a decision, resulting in the benefit of the
parties interested in acquiring technology as the bidding parties of the same as they are
made known, in the same way the analysis of the Hype Cycle allows to know the new
emerging technologies and its viability.