Professional Documents
Culture Documents
TABLE OF CONTENTS
1 INTRODUCTION 2
• INTRODUCTION 3
2 INDUSTRIAL PROFILE&COMPANY 8
PROFILE
• INDUSTRIAL PROFILE 9
11
• COMPANY PROFILE
3 RESERCH METHODOLOGY 13
4 DATA ANALIYSIS 15
5 FINDINGS,SUGGESTIONS&CONCLUSION 19
• FINDINGS 20
• SUGGESTIONS 20
• CONCLUSION 20
BIBLOGRAPHY 21
CHAPTER 1
INTRODUCTION
INTRODUCTION
The environmental scanning process encompasses several steps. The first step
is for an employer to gather information about the world in which it operates,
including information about the economy, government, laws and demographic
factors such as population size and distribution.
Next, the organization should focus on its competitors. The company should
examine the research for trends, opportunities and threats that might impact its
business.
The next step is to conduct an internal scan of the organization. Examine the
company's strengths and weaknesses. Consider where the company is now and
where it plans to be in five or 10 years. Interview or survey leaders of the
company.
the organization, media, civic associations and the library. After the data is
collected, the final step is to analyze the data and identify changes that can be
made.
ENVIRONMENTAL SCANNING
The purpose of the scan is the identification of opportunities and threats affecting
the business for making strategic business decisions. As a part of the
environmental scanning process, the organization collects information regarding
its environment and analyzes it to forecast the impact of changes in the
environment. This eventually helps the management team to make informed
decisions.
On the other hand, an organization cannot operate in a vacuum. Also, there are
many factors outside the walls of an organization which affects the functions of
the business. These factors constitute the external environment of an organization.
The internal environment offers strengths and weaknesses to a business while the
external environment brings opportunities and threats. The four influencing
environmental factors known as SWOT Analysis are:
Before scanning the environment, an organization must take the following actors
into consideration:
• Issues – In wake of the events and trends, some concerns can arise. These
are Issues. Organizations try to identify emerging issues so that they can take
corrective measures to nip them in the bud. However, identifying emerging
issues is a difficult task. Usually, emerging issues start with a shift in values
or change in which the concern is viewed.
CHAPTER 2
INDUSTRIAL PROFILE & COMPANY PROFILE
INDUSTRIAL PROFILE
In the 1990s, the industry started off with an export of nearly $100 million with
around 5,000 employees. Now it is an industry that thrives globally and India's IT exports are
now around $70 billion with 2.8 million employees working in this sector. The IT sector is
one of the top two industries in the country today.
India's IT industry is expected to grow at a rate of 12 - 14% during 2016 - 2017 as per
a report by India's software industry body National Association of Software and Services
Companies (NASSCOM.) This clearly shows that information technology is a sector which
will likely be one of the emerging markets in the days to come as India's economy requires
more hardware, software and other IT services. In a NASSCOM-McKinsey report, India's
position in the global offshore IT industry is based on five factors - abundant talent, creation
of urban infrastructure, operational excellence, conducive business environment and finally,
continued growth in the domestic IT sector.
IT industry is heavily influenced by factors like the global market and sustenance of
its rate of growth. The recession in the United States also impacted the IT community in India
negatively. This segment is promising and has vast potential, but there are concerns regarding
the demand-supply gap, which is widening. Some challenges which the industry is facing are
inadequate infrastructure, tax issues and limited preferential access for local firms. China and
Taiwan are examples of low cost destinations, and India needs to change its current tax
structure so that it can outdo competition from other countries.
One of the biggest benefits that the computer and IT industry provides in India is the
employment it can generate. Other benefits are export and Foreign Direct Investments (FDI).
New markets have opened up in the Middle East, Africa, Eastern Europe, and South and
South East Asia. India is now a major destination for IT outsourcing. There is no dearth of IT
job opportunities in India. In fact, India is expected to overtake the US to have the most
The top IT companies in India that offer job opportunities in this field are Tata Consultancy
Services (TCS), Wipro Technologies, Cognizant, Yahoo!, Google, Tech Mahindra, Infosys
Technologies, HP ,Capgemini, iGATE Patni, Accenture, L&T, EY, Convergys, MphasiS,
Genpact, HCL Technologies and Godrej Infotech. Cities like Bengaluru, Delhi, Noida,
Gurgaon, Hyderabad, Chennai, Bombay and Cochin are some of the places which have
developed into potential IT hubs of the country, thanks to the presence of these top IT
companies. These are now key players which contribute to the growth of the Indian economy
through telecommunication, software development, design, mobile commerce, e-commerce,
BPO and knowledge process outsourcing (KPO).
The IT industry is one which is not limited to software development alone. Technology can
be applied in libraries, hospitals, banks, shops, prisons, hotels, airports, train stations and
many other places through database management systems, or through custom-made software
as seen fit.
COMPANY PROFILE
Moonstone solutions provide static and dynamic websites. Their aim is to give the
customers continuous support in developing and maintaining dedicated website carefully
craft for business enhancement. At moonstone specialize in developing applications and they
convert the ideas and needs of the customers into highly efficient applications. The company
providing ERP software according to the needs of the customers. Moonstone solution offers
e-commerce website services to enable customers to sell their products online in safe and
secure technical environment. Moonstone makes customer website available in all the
following medium of online marketing namely, affiliates marketing/email marketing/search
engine marketing/social media marketing. Also providing strategy and consulting to the
customers. Moonstone solutions launched ERP product for Malabar private ITI
chagaramkulam,Amicos kids,4G plus kuwait,Leshorts website for Azone build mart,
professional uniform,amicos kids,proyalevents, Leshorts,Noor tours sharja,unani hospital
tirur application for good hope central school changaramkulam,asian gold and diamonds web
application and mobile application for jci zone etc. They also look forward to establish
standards of quality and adopt modern strategies in order to make their way to the summit.
ORGANIZATIONAL STRUCTURE
CHAPTER 3
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
PRIMARY DATA
The primary data for the project was collected through interview with the manager
and employees.
SECONDARY DATA
Secondary data for this study was collected to a small extent going through brochures,
files, websites etc. Various documents, journals, articles and reports were reviewed.
A. Statistical tool
• Simple percentage method
B. Presentation tool
• Graph
C. Analytical tool
• SWOT analysis
SAMPLE SIZE
CHAPTER 4
DATA ANALYSIS
DATA ANALYSIS
1. Which is the most commonly used media for environmental scanning?
a) Direct
b) Indirect
20%
Direct
Indiresct
80%
10%
High
Low
90%
30%
High
50% Low
Average
20%
Sales
10%
30%
annually
half yearly
quarterly
70%
SWOT stands for strength, weaknesses, opportunities and threats. Conducting this
type of analysis will give you a full circle perspective of where your business stands. A
SWOT analysis will provide the tools and information necessary to establish goals and
objectives for the business. SWOT analysis information is gathered by asking the managing
director a series of questions.
➢ Strengths
1. Low cost leadership
2. Strong relationship with the customers
3. Trained software developers
4. Experienced top level management
➢ Weaknesses
1. Limited working environment
2. Limited services and workforce
3. Small customer list
4. Slow processes
➢ Opportunities
1. Government’s support in emerging business
2. Domestic demand for IT products growing
3. New emerging market in gulf countries
4. Similar software on market are not reliable or are more expensive
➢ Threats
1. Appearance of new competitor
2. Changing customer needs
3. software upgradation services
4. unique app functions and sales promotion methods of competitor
CHAPTER 5
FINDINGS, SUGGESTIONS & CONCLUSION
FINDINGS
SUGGESTIONS
• Identify the competitor weaknesses and try to make it as the strength of the
organization.
• Expand the working environment by improving the shares or utilizing the
governmental support.
• Improve the customer list by increasing the marketing promotions and making some
unique innovations in the product.
CONCLUSION
CHAPTER 6
BIBLIOGRAPHY
BIBLIOGRAPHY
• www.slideshare.com
• www.wikipedia.com
• www.moonstonesolutions.com
• www.hrworld.com