TABLE OF CONTENTS

CHAPTER TITLE PAGE NO.

1 INTRODUCTION 2
 INTRODUCTION 3
2 INDUSTRIAL PROFILE&COMPANY 6
PROFILE
 INDUSTRIAL PROFILE 7
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 COMPANY PROFILE
3 RESERCH METHODOLOGY 10

4 DATA ANALIYSIS 12

5 FINDINGS,SUGGESTIONS&CONCLUSION 14
 FINDINGS 15
 SUGGESTIONS 15
 CONCLUSION 16
BIBLOGRAPHY 17

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 CHAPTER-1
INTRODUCTION

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INTRODUCTION TO THE SOCIAL ECONOMIC
DEMOGRAPHIC FACTORS AFFECTING BUSINESS:
Success in the business isn't simply a matter of providing consumers with the
opportunity to buy your goods. Your customers themselves define your enterprise, almost as
much as your product line defines your enterprise. One-on-one, you may have thought about
your ideal customer, what she's looking for and how she prefers to shop; and, although this
knowledge gives you a way to focus your business identity and market niche, considering
your client base on a broad scale creates a better opportunity for success.

Social factors consider your market as a group, how consumers are likely to behave
on mass .Even though the sales transaction may remain a direct interaction with a single
customer, The sequence of events that leads to person’s buying behavior and decisions starts
from a much broader scope. Particularly, in a retail world that is changing rapidly and
bounding with new technology, social factors continue to affect your current and future
success.

Defining Social Factors:

Social factors are influences that affect and defines lifestyle, elements such as
family , community, socio-economic status, and religion .For a retail business, it’s a
perspective that goes beyond demographics ,because it helps to identify not only the people
who comprise your client base, but also how they live, and how these factors may influence
your relationship with them. Social factors may influence business decisions such as what
stock to carry, where to locate brick and mortar shops and how aggressively you peruse
online selling options.
Increasingly prominent in today’s internet economy, the role of influences continues
to grow .An update to the concept of word of mouth; these are the people to whom your
clients turns for reference .Primary influencers may be friends, family and co-workers, while
secondary influencers can include clubs, religious organizations or sports teams, people with
whom your clients see less often. An influencer may or may not be a client of your business,
and every client is potential influencer .Since influencers can be online anywhere in the
world; your market may be subject to social factors that are international in scope.

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Examples of Social factors:
There is no standard list of social factors in general,Your discretion dictates which
social factors may be that most influential for your sales success .Even within a single
company, Social may vary between locations ,such as affluent customers who visits
suburban malls versus those who walk by downtown storefronts .Even your web design may
be influenced by social factors as you strive to attract and appeal to the market segment that
represents you.
Some Examples of Social Factors in business include:

 Acceptance of Internet Commerce.

 Advertising Preferences.
 Age Distribution
 Buying Habits
 Comfort with technology
 Customer Service Expectation.

Demographic factors :
Definition:
Socioeconomic characteristics of a population expressed
statistically, such as age, sex, education level, income level, marital status, occupation,
religion, birth rate, death rate, average size of a family, average age at marriage. A census is a
collection of the demographic factors associated with every member of a population.
The demographic factors were something we had to pay attention to because they were
important for us to know and work with.
 Disposable income levels
 Educational level
 Family
 Health awareness
 Immigration
 Minorities
 Population growth
 Quality expectations
 Social organization

These are the examples of demographic factors.

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Economic Factors Affecting Business:

All businesses want to maximize on thei own profits.All this can be achieved by analysis od
Demands of consumers,provision of appropriate to them and maintainance of high quality of
goods and services.As simple as this operation is ,many factors affect it.The sales ,production
and procurement processes of a business are greatly impacted by these economic elements .

 Demand and Supply

 Marginal And Total Utility
 Money And Banking
 Economic Growth and Development
 Income and Employement
 General Price Level
 Trade Cycle
 Inflation
 Recession
 Economic Indicators Regarding Unemployement
 Price Level Of Commodities
 Bargaining power of Suppliers
 Interest Rates
 Market Competitors

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 CHAPTER-2
INDUSTRIAL PROFILE & COMPANY PROFILE

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INDUSTRY PROFILE:

Textile is a fabric that's knitted or woven and made from yarn. Thus, the textile industry is
the industry responsible for taking a raw material, like cotton or wool, and spinning it into
yarn that is later used to create a fabric. All of the processes involved in the converting of the
raw material into a finished product - developing, producing, manufacturing, and distributing
textiles - are included in the industry. The textile industry is primarily concerned with the
design and production of yarn, clothing and their distribution. The raw material may be
natural or synthetic using products of the chemical industry. For textiles, like for many other
products there are certain national and international standards and regulations that need to be
compiled with to ensure quality, safety and sustainability.

2.1 INDIAN TEXTILE INDUSTRY

The Indian textile industry is one of the largest in the world with a massive raw material and
textiles manufacturing base. Our economy is largely dependent on the textile manufacturing
and trade in addition to other major industries. India is a traditional textile producing country
with textiles in general, and cotton in particular being major industries for the country. India
is among the world’s top producers of yarns and fabrics and the export quality of its products
is ever increasing. Textile industry in India is a self reliant and independent industry and has
great diversification and versatility.

The textile industry can be broadly classified into two categories, the organized mill sector
and the unorganized decentralized sector. The organized sector of textile industry represents
the mills. T could be a spinning mill or a composite mill. Composite mill is one where the
spinning, weaving and processing facilities are carried out less than one roof. The
decentralized sector is engaged mainly in the weaving activity, which make it heavily
dependent on the organized sector for their yarn requirements. This sector is comprised of the
three major segments via, power loom, handloom and hosiery. In addition to the above, these
are readymade garments, khadi as well as carpet manufacturing units in the decentralized
sector.

The Indian textile industry has an overwhelming presence in the economic life of the
country. It is the second largest textile industry in the world after China. Apart from
providing one of the basic necessities of life i.e., cloth, the textile industry contributes about

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14% to the country’s industrial output and above 17% to export earnings. After agriculture
this industry provides employment to maximum number of people in India employing 35
million people. India is the largest producer of jute, the second largest producer of silk, the
third largest producer of cotton and cellulosic fiber or yarn and the fifth largest producer of
synthetic fibers. Textile industry contributes around 4% of GDP, 9% of excise collections,
18% of employment in industrial sector, and has 16 % share in the country’s export. The
industry contributes around 25% share in the world trade of cotton yarn. India is the largest
exporter of yarn in the international market and has a share of 25% in the world cotton yarn
export market.

2.1.1STRENGTH OF TEXTILE INDUSTRY:

 An independent and self reliant industry.

 Large and potential domestic and international market.
 Abundant raw material availability that helps industry to control costs and reduces the
lead time across the operation.
 Availability of low cost and skilled manpower provides competitive advantages to
industry. • Availabilities of large varieties of cotton fiber.
 Promising export potential.

2.1.2 WEAKNESS OF TEXTILE INDUSTRY:

 The industry is a highly fragmented industry.

 It is highly dependent on cotton.
 There is lower productivity in various segments.
 There is a decline in mill segment and unfavorable labor law.
 Lack of technological development that affect the productivity and other activities in
whole value chain.
 Lack of trade membership, which restrict to tap other potential market.

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COMPANY PROFILE

Scholar College in Ponani was born of a historical necessity. In the 1980's social
awareness and aspirations in Ponani like most of Kerala increasingly saw higher education as
the pathway to further success in life, To address this need, various parallel colleges and
coaching centers had sprung up all across Kerala and Ponani was no exception. While
fulfilling a need, it also served as an avenue for recent unemployed graduates to find interim
work When Scholar College first opened its doors, the huge influx of students from not only
Ponani but also the surrounding area of Edapal, Maranchery, Kuttipuram and Thavanur was
proof that students were in dire need of a quality Parallel College to further their educational
aspirations. Standing apart and raising the bar in the Parallel College movement, Scholar
collage insisted and ensured that its teaching faculty would have at a minimum a university
degree. This was in stark contrast and revolutionary concept at the time among the parallel
fraternity at large. The people of Ponani and the local community expressed their approval by
extending their heartfelt supporting continued Success. Scholar College initially operated out
of a building located near the AV High School Ponani. The building a unique landmark,
known for its traditional and pleasing architectural lines and seemed appropriate for such an
institute of higher learning.

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 CHAPTER-3
RESEARCH METHODOLOGY

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OBJECTIVES OF THE STUDY:

The project aims at understanding the social demographic factors affecting business.

RESEARCH METHODOLOGY:

Research methodology is a way to systematically solve the research problem. It may

be understood as a science of studying how research is done scientifically. The
information collected about the social, economic and demographic factors affecting
the business for analysis is in primary manner from the Scholar College in Ponani.

SOURCE OF DATA
The data requires for the study was collected from primary and secondary sources

1) Primary data was collected by using direct interview.

2) The secondary data was collected from books and from internet.

TOOLS AND TECHNIQUES:

The information was collected through direct interview.

SCOPE OF THE STUDY

To know how the social, demographic and economic factors are affected in an
organization.

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 CHAPTER-4
DATAANALYSIS

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ANALYSIS:

 Population growth is one of the factors which influence all businesses. The number
in a college depends upon the size of population in the related area. If the population
is very dense, then there will be large number of students. Accordingly, the size of the
college and the required education facilities will have to be arranged.
 Sex differences in education are a type of discrimination in the education system
affecting both men and women during and after educational experiences .But
nowadays both men and women have equal importance for gaining their education.
The number of men and women students studying in Scholar College, Ponani is
approximately same.
 As it’s an education institution the changes in education facilities is a very important
factor affecting the new admissions.
 The choice of courses will be different according to their taste and preferences.
 Family Status of students: This includes poor, middle class and rich people.
 Seasonal fluctuations: The trend will change the taste and preferences of a particular
course.
 Age becomes a factor which influences the education system. Aging does affect
learning in that as adults become older their physical functions such as sight and
hearing begin to degrade which affect the education.
 Demonitisation:It is an Economic Factor that affect the business before 2 years
 GST: Goods and Service Tax which was initiated last year affected institution .It is
also an economic Factor.
 Geographical Factors: Geographical Factor includes the Flood by which the whole
Kerala was effected .The classes are lagged due to flood.
 Quality Of the classes will also affect the admission to the institution.
 The fees of different courses are also a factor which influences the number of
admissions in the institution.

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 CHAPTER 5
FINDINGS, SUGGESTIONS & CONCLUSION

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FINDINGS:

 Customer preference mainly depends upon the taste and preferences and also the
current trend of the courses.
 The flood happened recently affected the classes and result of the institution.
 GST and Demonetization are the two Economic factors affected the institution.
 The quality of teachers and education facilities also increase the number of admission
in the institution.
 Population in the related area also an economic factor which influence the institution.

SUGGESTION:

 The institution should also be dynamic towards the changes in latest trends of courses
and also try to include the course according to the trend.
 The institution must concentrate on improving the quality of teachers and the
facilities.

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CONCLUSION:

Every business is done through the combinations of social economic and

demographic factors. It is very important that the taste and preferences of the customers, their
buying habits, income, culture etc in every business. Different peoples have different culture
and they approach the business through their own decisions. They are required to satisfy such
decisions through the satisfaction that they get from activities of business. It is the duty of
every business to increase profit through customer satisfaction. So the business should be
aware about the social economic and demographic factors of business.

This project helps me to understand more about these factors impact on

education institution. These factors mainly include the taste and preferences of individuals,
their age and sex, their income level, culture, expectations, etc. The awareness of these
factors helps every business to improve their performance. Customers attitude mainly depend
upon such these factors.

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BIBLOGRAPHY
WEBSITE

 www.google.com
 www.wikipedia.com
 www.managementhelp.org.com
 https://study.com/academy/lesson html

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