Professional Documents
Culture Documents
Social media platforms are always being updated, which means they’re frequently changing their pro le and
cover photo dimensions, layouts, and requirements for uploaded images. It can be tough to keep track of it
all. We understand you’re busy; you can’t spend all your time sweeping the internet for information that’s
bound to change again tomorrow.
However, high-quality and creative imagery is imperative to social media marketing success, so it’s important
to know the proper dimensions for each network you use.
Download our free ebook here to learn how to win over your audience on social media.
That’s why we decided to gather the information for you and keep it in one continuously updated place for
your convenience. We also sprinkled in some social media image best practices. Pretty handy, huh?
Social Networks
For easy access to the information you’re looking for, click on one of the following to jump to that section:
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Twitter
TweetDeck
Google Posts
Google+
Pinterest
LinkedIn
Instagram
Tumblr
YouTube
Snapchat
Infographic & All Image Templates
Facebook wants to provide a positive user experience and prevent advertisers from being overly promotional
or spammy, so they check to see how much text is featured in each image. Use this tool to see if your images
adhere to Facebook’s text-to-image ratio.
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Facebook Pro le and Cover Photo Dimensions
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Most businesses use this space for their logo rather than a person’s photo. However, if your business is run by
you and only you, using a photo of yourself might not be a bad idea.
Recommended: 200 x 200 Minimum: 180 x 180 Aspect Ratio: 1:1 Desktop Display: 180 x 180
Recommended: 851 x 315 Minimum: 399 x 150 Aspect Ratio: 205:78 Desktop Display: 820 x 312
These images appear both on your timeline and in most of your followers’ news feeds. With the decline of
Facebook’s organic reach, try asking your fans to like or share your photos to gain visibility without a
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signi cant nancial investment. Or consider paying a small fee to boost your posts to ensure that your
audience sees it in their feed.
Recommended: 1200 x 630 Minimum: 399 x 150 Aspect Ratio: 40:21 Desktop Display: 476 x auto
If you’re sharing a link to your business’ Facebook Page, there are a few more elements to consider and
formats to choose from. When you paste a link into your status, depending on the size of the images on the
web page, you’ll be prompted to include a carousel of up to 10 images. You also have the option of sharing
the link without using the image — which can come in handy if you’d rather upload a new image to share with
the link instead.
Pro Tip: Sharing images and links from other sources allows you to post relevant content to your page when you don’t
have time to create your own. It’s also a great way to share content contributed by your audience or other businesses
and keep promotions to a minimum.
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Facebook Shared Link Thumbnail
Recommended: 1200 x 630 Minimum: 399 x 150 Aspect Ratio: 40:21 Desktop Display: 476 x auto
Recommended: 200 x 200 Recommended: 851 x 315 Recommended: 1200 x 630 Recommended: 1200 x 630
Minimum: 180 x 180 Minimum: 399 x 150 Minimum: 399 x 150 Minimum: 399 x 150
Aspect Ratio: 1:1 Aspect Ratio: 205:78 Desktop Display: 476 x auto Desktop Display: 476 x auto
Desktop Display: 180 x 180 Desktop Display: 820 x 312 Aspect Ratio: 40:21 Aspect Ratio: 40:21
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Twitter Image Sizes
Known for its real-time social buzz, Twitter is also an extremely popular customer service and experience tool
for businesses.
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Twitter Pro le and Cover Photo Dimensions
Your pro le photo will be visible on your pro le, in your news feed, and next to a link in the “Who to follow”
box. Most businesses use this as a place for their logo because it is seen practically everywhere: when you
tweet, when others retweet your tweet, when their retweet gets retweeted, and so on.
Recommended: 400 x 400 Minimum: 200 x 200 Aspect Ratio: 1:1 Desktop Display: 200 x 200
Your cover photo, however, is only seen when a user clicks to your pro le – but that doesn’t mean it’s not
important! It’s a large photo across the top of your pro le, so you want it to be high quality and represent
your brand.
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Twitter recommends that you upload your cover photo dimensions at 1500 x 500 pixels, but because the
cover photos are responsive, yours may look larger or smaller depending on the size of your browser or
screen.
Pro Tip: Cover photos are a great place to describe what your brand does, display a new product, or use as free
advertising space.
Recommended: 1500 x 500 Minimum: 1263 x 421 Aspect Ratio: 3:1 Desktop Display: 1903 x 634
Twitter may have a limit of 280 characters, but you can use visuals to assist in representing your brand and
sharing your content.
Attaching a photo to your tweet used to take away 23 characters (because it needed the URL to link to the
photo), but in 2016, Twitter announced that links and media attachments (e.g. photos, GIFs, videos, and polls)
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will no longer count as part of the character limit. This is great for marketers because tweets with images are
over a third more likely to be retweeted than those with only text.
Recommended: 1024 x 512 Minimum: 440 x 220 Aspect Ratio: 2:1 Desktop Display: 506 x auto
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DOWNLOAD All Twitter Image Template PSD
Pro Tip: Some of your header image design will be covered by your pro le photo and bio in TweetDeck. So if you have
important text or imagery that you’d prefer be seen at all times, be careful about centering those elements.
PLEASE NOTE: Any images you upload to Twitter will appear on TweetDeck, so you cannot have two di erent image
sizes. However, be sure to keep the below dimensions in mind when creating Twitter images to ensure that they
render well across both platforms.
Recommended: 73 x73 From top: 20 Displays: 520 x 260 Narrow: 260 width
Minimum: 73 x 73 Aspect Ratio: 2:1
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Max. File Size: 100 KB From bottom: 160 Medium: 300 width
Aspect Ratio: 1:1 From each side: 221 Wide: 340 width
Formats: JPG, PNG, GIF
You can get started with Google Posts directly within the Google My Business interface. Be sure to use
captivating images and headlines that grab attention.
Recommended: 1200 x 900 Aspect Ratio: 4:3 SERP Display: 232 x 131 Desktop Display: 540 x 305
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Google+ Image Sizes
Google+ underwent a substantial redesign, giving many marketers and everyday users hope for the social
network’s future. When a user performs a Google search for your business, elements of your Google+ pro le,
such as your location and reviews, will likely be listed, as well as links to recent posts on Google+ (when
applicable). So while Google+ may not be the top social media platform, it certainly shouldn’t be ignored.
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Google+ Pro le and Cover Photo Dimensions
Keeping in mind that your Google+ pro le may show up in search results, you’ll want to ensure that your
pro le image is high quality and that you have recent posts available for viewing. Also note that even though
you upload your pro le photo as a square, it will display on your page as a circle.
Recommended: 250 x 250 Minimum: 120 x 120 Aspect Ratio: 1:1 Desktop Display: 60 x 60
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DOWNLOAD Free Google+ Pro le Picture Template PSD
Regarding your Google+ cover photo (as with most cover photos), it’s the largest image at the top of your
pro le, so you’ll want clear and creative visuals to portray your brand.
Recommended: 1084 x 610 Minimum: 480 x 270 Aspect Ratio: 16:9 Desktop Display: 1084 x 610
When sharing on Google+, you have the option to share publicly, within a Collection, in a Community, with a
Circle, or with an individual. Collections are much like Pinterest boards where you can organize and collect
images or links about a particular topic. It helps keep your content organized and allows other accounts to
pick and choose which Collections they want to follow based on their areas of interest.
A Community is a place where people can discuss and share news on common topics of interest. Circles are
your account’s followers grouped together based on certain criteria (e.g. friends, colleagues, etc.).
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Google+ Shared Image
Recommended: 530 wide Minimum: 530 wide Desktop Display: 530 x auto
When you paste a link to share on Google+, it will pull a photo from the web page and add it to your link as a
small square or rectangle, depending on the original image size. If the web page has multiple images on it,
you can ip between them to choose the image you’d like to feature in your post.
Pro Tip: Sharing relevant content in Google+ Communities is a great way to raise brand awareness, promote your
page, connect with other users, receive quality post engagement, and potentially get tra c to your blog/website.
But don’t overdo it: when you post to a Google+ Community it also shows up on your pro le, so sharing the
same post to several Communities tends to look spammy.
Recommended: 530 wide Minimum: 530 wide Desktop Display: 530 x auto
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All Google+ Image Dimensions
Recommended: 250 x 250 Recommended: 1084 x 610 Recommended: 530 wide Recommended: 530 wide
Minimum: 120 x 120 Minimum: 480 x 270 Minimum: 530 wide Minimum: 530 wide
Aspect Ratio: 1:1 Aspect Ratio: 16:9 Desktop Display: 530 x auto Desktop Display: 530 x auto
Desktop Display: 60 x 60 Desktop Display: 1084 x 610
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Pinterest Pro le Photo Size
This is one of the few platforms that doesn’t have a cover photo, so the representation of your brand rests
heavily on the shoulders of your pro le photo. Similar to Google+, Pinterest’s pro le photo is uploaded as a
square, but displays as a circle at the top of your pro le.
Recommended: 280 x 280 Minimum: 165 x 165 Aspect Ratio: 1:1 Desktop Display: 188 x 188
With Pinterest’s layout being more portrait-oriented, vertically designed pins tend to perform better. When
deciding on size, create a pin that caters to what you want to visually represent; larger pins do not necessarily
mean you’ll attract more attention.
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Pinterest Standard Pin
Recommended: 600 x 900 Minimum: 600 wide Aspect Ratio: 2:3 Desktop Display: 236 x auto
Recommended: 600 x 1560 Minimum: 600 x 1560 Aspect Ratio: 5:13 Desktop Display: 236 x 614
The rst thing you see when you visit someone’s Pinterest pro le is their collection of boards. Name your
boards appropriately and include a relevant cover photo for each of them. You don’t want empty boards (or
no boards), but you don’t want a plethora of boards with no purpose, either.
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Pro Tip: Ensure that your rst two or three boards are directly related to your industry or audience. You don’t want
visitors to leave your pro le because they don’t understand what your business does or can’t quickly nd the
information they’re searching for.
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LinkedIn is primarily for networking with other professionals, but it’s also a resource for businesses to connect
with other businesses, prospective employees, and industry leaders. You can choose between a personal
pro le and business page (both with free or paid options).
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Create PDF in your applications with the Pdfcrowd HTML to PDF API PDFCROWD
LinkedIn Personal Pro le and Background Photo Size
You should have a respectable, professional photo of yourself for your personal LinkedIn pro le.
Recommended: 400 x 400 Minimum: 160 x 160 Aspect Ratio: 1:1 Desktop Display: 152 x 152
On LinkedIn, the background photo replaces the “cover photo” at the top of your pro le page. As an oblong
shape, it can be di cult to nd imagery that ts the space well – that’s where creating your own visuals comes
in handy.
Recommended: 1584 x 396 Aspect Ratio: 4:1 Desktop Display: 792 x 128
The standard logo for a business account is a small square at the top of the pro le page that is displayed next
to your company’s name.
The square logo is what people see when they search for your company or see your posts in their news feed.
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LinkedIn Company Logo
Recommended: 400 x 400 Minimum: 300 x 300 Aspect Ratio: 1:1 Desktop Display: 128 x 128
Instead of a background, you can have a cover image on a business page that stretches across your pro le
underneath your logo and company name.
Pro Tip: Use a photo of your employees or your business’ building as a banner photo – and avoid random stock
photos. For background photos, it’s usually best to choose something subtle that doesn’t distract too much from the
content of your pro le.
Recommended: 1536 x 768 Minimum: 1192 x 220 Aspect Ratio: 2:1 Desktop Display: 1400 x 425
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DOWNLOAD Free LinkedIn Company Cover Photo Image Template PSD
Personal Pro le Picture: Personal Background Photo: Company Logo: Company Cover Image:
Recommended: 400 x 400 Recommended: 1584 x 396 Recommended: 400 x 400 Recommended: 1536 x 768
Minimum: 160 x 160 Aspect Ratio: 4:1 Minimum: 300 x 300 Minimum: 1192 x 220
Aspect Ratio: 1:1 Desktop Display: 792 x 198 Aspect Ratio: 1:1 Aspect Ratio: 2:1
Desktop Display: 152 x 152 Desktop Display: 128 x 128 Desktop Display: 1400 x 425
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Instagram Pro le Photo Size
As with some other platforms, the pro le photo is a circle that shows up next to all of your posts and at the
top left of your pro le page. For businesses, it’s a great idea to use your logo here so all of your photos are
associated with your brand.
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Instagram Pro le Picture
Recommended: 180 x 180 Minimum: 110 x 110 Aspect Ratio: 1:1 Desktop Display: 152 x 152
As of June 9, 2015, Instagram updated its pro les, feeds, and hashtag pages with a at, minimal design – so
there is no longer a cover photo.
Instagram also introduced the ability to upload portrait and landscape-oriented photos and videos in August
2015. And, to ensure images look sharp across all devices with high-resolution displays, Instagram rolled out
support for images at a higher resolution (up to a 1080-pixel width) in July of 2015.
Pro Tip: This is a great place to show your company culture, what happens “behind the scenes” of your business, the
process of creating your products, customers using your products, etc.
Instagram Photo
Recommended: 1080 x 1080 Minimum: 600 x 600 Aspect Ratio: 1:1 Desktop Display: 293 x 293
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DOWNLOAD Free Instagram Pro le Picture Template PSD
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Tumblr Avatar (Pro le Photo)
This photo will show up as a small square next to your posts in your followers’ main feeds and is embedded
with your username in posts that users come across while perusing Tumblr.
You can choose a theme for your Tumblr page, which allows for added customization (think of it as a website
or blog page); however, many users will still be able to see a “pro le” preview with an avatar and header
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photo of your choice (see the GIF below for an example of the pro le preview).
With that in mind, it’s important to remember that this header image will not show up on your Tumblr page
unless you add it to your theme. Your avatar may also not be featured on your theme, but will show up as
your Tumblr’s favicon on browser tabs.
Pro Tip: Consider placing your business’ logo directly on the photos you upload to increase brand visibility and
recognition.
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Create PDF in your applications with the Pdfcrowd HTML to PDF API PDFCROWD
YouTube Channel Icon and Channel Art
A small square pro le photo overlays the top left corner of your YouTube page. As important as pro le and
cover photos are to representing your brand, on YouTube, many users will see one of your videos before
them. This makes having striking images even more important so that users associate the videos with your
brand and remember you when they do reach your pro le page.
Note: Your YouTube account is connected to your Google+ account, so your channel icon will show up as whatever
image you have as your Google+ pro le photo. However, you can still upload a di erent image for the channel art.
Pro Tip: You only upload one image for your YouTube channel art, but it will display di erently across di erent devices.
When you upload an image, you can crop it to t the desktop layout (see the GIF below for a demonstration) – but
make sure the important elements are right in the center to ensure they aren’t cropped out on smaller screens.
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All YouTube Image Sizes
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Recommended: 800 x 800 Recommended: 2560 x 1440 Recommended: 1920 x 1080
Aspect Ratio: 1:1 Text Safe Area: 1546 x 423 Minimum: 1280 x 720
Desktop Display: 80 x 80 Aspect Ratio: 16:9 Aspect Ratio: 16:9
Mobile Display: 1546 x 423
Tablet Display: 1855 x 423
Desktop Display: 2560 x 423
TV Display: 2560 x 1440
Below are the updated images sizes required to run successful Snapchat advertising campaigns.
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Maximum le size: 32 MB
File type: .mp4 or .mov le
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DOWNLOAD Social Media Image Sizes Infographic
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33 Comments
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stephenward121 March 26th, 2015
Short and sweet. I have applied all the dimensions mentioned. Great work!!!
Reply to stephenward121
This was very useful, thanks for putting this together. The instructions for keeping updated and
editing the Google Doc seems straight forward. However, when I clicked on the link it doesn’t
open up in my Google Doc, therefore, I am unable to set rules for noti cations and editing like
you suggested. Can you explain?
Reply to Socialicia
Reply to DutchGlory
DutchGlory We can likely send you a .pdf version of the graphic if that format works best for
you. Let me know a good email address to send it to.
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Reply to Craig
Reply to Rene
Rene, this is possible. Let me know a good email address to send it to and I’ll send
it right over!
Reply to Craig
Reply to Craig
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Margaret Rose Rodriguez February 23rd, 2016
Hey, Craig.
Congrats on the awesome resource compilation, I’ll be checking back often and already
bookmarked the Google Spreadsheet.
I’ll second the downloadable PDF idea, but whilst you don’t implement that I’d welcome
your kindness in sending it to my pilfrota at gmail address.
Reply to Pedro
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Reply to Craig
Heard any more about the “new” Facebook cover? I had that look back in September but it only
lasted a week or two. Curious if they’re rolling it out again.
Reply to Louise
Hi Louise!
While we haven’t received any de nitive answers or heard any news regarding the “new”
Facebook Pages cover and pro le photo layout, we’ve updated this resource to note that a
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few Mainstreethost employees who were once able to see the “new” cover and pro le
photo layout are no longer able to. In an e ort to get some answers, I reached out to a
Facebook representative via Facebook for Business live chat support. She did some
investigating and told me that it looked as though this was just a “testing feature.” We’ll
continue to keep our eyes peeled and update this resource with any future news or
changes!
P.S. I was actually really fond of the “tested” version! What did you think?
– Jess
Reply to Jess
Reply to Fabio
Hi Fabio,
We’ve xed the Instagram section of the post to include some additional information via
Instagram. The infographic, PDF, and Google Sheet have been updated, as well.
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– Jess
Reply to Jess
Do you have any design grids for Facebook Page event cover image? FB is claiming it should be
1920×1080 but the only place that seems to be working for is the event on mobile, at every
other instance when it’s displayed (especially on desktop) FB crops the image horribly. I’d much
appreciate any info you have. This is really starting to do my head in. Thanks for all the other
great info though!
Reply to Jules
Hi Jules,
I found this resource from Sprout Social (updated on March 8, 2016) which seems to be
pretty accurate: http://sproutsocial.com/insights/facebook-event-cover-photos/
I created a test Event Page and tried uploading one photo at 851 x 315, and one at
Facebook’s recommended size of 1920 x 1080. Looking at the very rough comparison
graphic attached to this comment, the “safe area” across desktop and mobile (for the actual
Event Page) was right around the center (especially the area within the white rectangle,
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which remained 459 x 202 on each photo). So regardless of what size image you choose to
upload, I’d make sure that the important information or visual is close to the center. Both
images look nearly identical on desktop (since any image you choose will be tted to 784 x
294 – although you do get the choice to drag and reposition the 1920 x 1080 photo,
meaning that it does, unfortunately, get cropped – as you mentioned.
– Jess
Reply to Jess
Awesome, Jess! Thank you. I had suspected that the solution might just be centring
important content. I so appreciate your fast and detailed reply! Many thanks!
Reply to Jules
My pleasure, Jules!
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Good luck – and happy Facebooking. 🙂
– Jess
Reply to Jess
Awesome, thank you! But I have a question for you regarding the Facebook Timeline Photo. I
can see Facebook resizes the images at 470 px width in the desktop news feed… How come you
recommend 1200x630px images? Where does Facebook displays the timeline photo at 504 px
width? Thank you very much!
Reply to Valeria
Hi Valeria,
You are correct; Facebook displays images in your timeline and in the News Feed at 470 px
wide. If I’m not mistaken, they were once being displayed at 504 px wide on Facebook
Business Pages, but I remeasured today and that doesn’t seem to be the case any longer
(they’re measuring in at 470 px wide). However, I tried measuring images on my personal
timeline and I’m seeing 487 px wide (486 px wide for timeline link images). We’ll look into
this more and update the infographic / Google Sheet as soon as possible. 🙂
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As for the recommendation of 1200 x 630 px, according to Facebook:
“Use images that are at least 1200 x 630 pixels for the best display on high resolution
devices. At the minimum, you should use images that are 600 x 315 pixels to display link
page posts with larger images. Images can be up to 8MB in size.” (Source:
https://developers.facebook.com/docs/sharing/best-practices)
However, this speci c suggested measurement is aimed at creating the large, rectangular-
sized image like the ones displayed with links. Depending on what kind of image you’d like
to share (for example, a square image from Instagram or a large quote graphic), you can
truthfully use any dimensions you’d like, preferably with a width of at least 600 px (Canva
suggests designing a regular Facebook post at 940 px by 788 px, which would scale down to
470 px by 394 px).
I apologize for the long comment – with all the updates and di erent sizes, it can get pretty
confusing. But I do hope this helps answer your question!
– Jess
Reply to Jess
Hey, is it correct that the recommend format for timeline-posts is now 1230 x 630? Before, it
was 1200 x 630, which sense makes this slightly di erence?
Thanks for an answer!
Reply to Christian
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Kim Speier August 25th, 2016
Hi Christian!
Thanks for reaching out! The Facebook measurement is a little tricky because as you’ll see
in earlier comments, the image display size varies a little bit between your news feed and
your timeline. So technically, you would want to upload slightly di erent image sizes for
each. Since you can’t do that, just stick with the original recommended dimensions of
1200×630 and the image should display well in both places. Thank you for bringing up a
great point, and we’ve made the change to our infographic! Hope this helps!
Reply to Kim
Thanks a lot for all the content that you provided both in the infographic and in the e-book! It
was very informative and gave me a fresh perspective on how to go about creating content for
clients. Keep up the great work and thanks again for the direct, simple and friendly info!
Reply to Matthew
Hi Matthew,
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So happy to hear that the cheat sheet and ebook have been helpful in your social media
e orts! Thank you for taking the time to check out our content – it’s much appreciated.
Have a great day!
-Kim
Reply to Kim
Hi, does anyone know what the best settings are for creating video for new vertical Facebook
videos? I read it works 2:3 ratio, but then opens full when selected. I therefore used a
1080×1920 ratio, but when selected the top and bottom are cropped quite heavily. Resolution is
poor too, but guess that’s a Facebook thing?
Reply to Steven
Hi Steven!
I did some searching and you are correct – the 2:3 ratio is what Facebook recommends to
accommodate the new vertical videos. So in that case, you would want a 1280 x 1920 ratio.
Here’s a link to more dimensions and information directly from Facebook’s Ads Guide:
https://www.facebook.com/business/ads-guide/video-views?toggle0=No
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Hope this helps – and thanks for checking out our cheat sheet!
-Kim
Reply to Kim
Worked a treat – thank you! Great work on the cheat sheet, fab that it;’s kept up to date
in this ever changing world 🙂
Reply to Steven
It de nitely keeps us on our toes, but it’s well worth it! So glad you’re nding it
helpful!
Reply to Kim
short and perfect size of all social media accounts. Thank you for putting together.
Reply to Hassan
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kara September 13th, 2018
maybe this is obvious – but at what DPI/resolution – still 72? or 300? or 1080?
Thank you!
Reply to kara
Reply to John
Good place to go for template specs for the top social media sites. Awesome!
Reply to Don
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