family member with a disability, mental health issues or dementia/Alzheimer’s. This app is designed for people of any age who aren’t a carer as their job, but need to give a large amount of day-to-day care to someone in their life.
The app has many functions to help carers,
including customised reminders to take medication, storing important phone numbers, logging any injuries, and more.
This app is unique and there are few - if any -
similar apps on the app store. Care Share combines the functions of many different health apps into one, and aims it at the carer rather than the person they care for.
Apps are a great area to invest in, as the market is
constantly expanding, thanks to new technological advances like Smart Fridges, self-driving cars, Smart Watches, etc. Therefore this app could have the potential to tur n a substantial profit and change a lot of people’s lives. Marketing
Care Share will be distributed on the Apple App
Store and Google Play store, as these run on the two major phone operating systems. The Windows Store is another option, but since this isn’t as popular, this could be an area to expand into if there is a demand for it.
To market the app, I will use social media -
specifically Facebook, Instagram, Twitter and YouTube. These sites allow me to target different age ranges, and I can use them all in a different way. For example, Instagram is image-based so can show the look and feel of the app, but Twitter is word-based so I can give quick updates if there is a problem with the app, and Facebook is a mix of both.
In order to profit from this app, I plan to use
advertising within the app itself, and there will be an option to pay to get rid of the adverts. I will also offer other in-app purchase options, such as unlocking additional functions of the app. Multi-platform use
Technology has advanced rapidly in the last 5 years
with the release of Smart Watches and Google Hub/ Alexa technology. This new technology is exciting and has been on the market long enough that it is now affordable to a lot of people. Therefore, I plan to make my app compatible with these devices, along with FitBits and other smart sports watches, to further streamline my customer’s lives.
I think this cross-platform usage will give Care
Share a unique advantage above other apps by not limiting the features to just one device. Users can ask Alexa to tell them what events are on the calendar for today, set reminders, and even show how many steps their relative has done that day if they have a smart watch of their own. Team
In the team, we will have a Project Manager, design
team (including Navigation Planner(s), Visual Designer(s) and Content Planner(s)), Developers and a Sales & Marketing Team. These team members will all help with each stage of the planning and production process, with expertise in all areas, including language skills, coding, design and pitching.
These employees are all necessary to creating a
successful app as we must be able to create a visually appealing interface which navigates well between each page with all relevant information. The developers are then responsible for bringing these ideas to life, and without a sales team the app wouldn’t be able to get off the ground. Market Research
If this app were to be approved for going into
production, I would need to conduct lots of market research to find out as much about the target audience as possible. Since I have a mass target audience, I would need to use a few different methods to ensure everyone is included.
The first method I would use would be vox pops,
and I would choose a busy area like a shopping centre to ask questions to different people of all ages and demographics. I would also conduct an online survey and post it on different social media platforms to target different people (e.g. Twitter for younger generations and Facebook for more mature users). I would also like to have a focus group to ask more open and in-depth questions, where I would include people of different generations, races, genders, etc. Legal & ethical issues
The biggest potential issues I need to look out for
are privacy, ease of use and intellectual property.
The Care Share app can only be opened by a
password, since sensitive data (prescription medication info, contact numbers, etc.) will be stored about someone who is not the user. I will also make sure all data stored in the app is encrypted, so data cannot be obtained by an unauthorised party.
Since the app is aimed at a large age range, I must
check that the GUI (Graphical User Interface) is easy to read and navigate for all ages. I don’t want to exclude part of my target audience by making the app too complicated.
I will also need to take steps to ensure my
intellectual property is protected, through the use of trademarks and registered copyright. Both of these methods are used for protecting different types of material (e.g. logos, designs, names) and are used to prove that content is either original (trademark), or to prove on what date content was produced (copyright). Conclusion
Overall, I think Care Share can be a logical tool to
help the way many carers work - as a team. One of the most important aspects of caring for someone you love is ensuring consistency and continuity of care, and Care Share can help users securely share sensitive information with each other.
Care Share’s multi-platform capabilities allow the
app to be used on almost every device on the market, giving users the freedom to use the app in whatever way suits them. Utilising Smart Watch and Alexa technology, this app is built to help you help the ones you love.
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