III.

EXECUTIVE SUMMARY

Huawei is the largest telecommunications equipment manufacturer in the

world, headquartered in Shenzhen, Guangdong, China founded in 1987 by Ren

Zhengfei, a former People's Liberation Army officer. The company is committed to

providing innovative and customized products, services and solutions to create long-

term value and potential growth for its customers. Huawei’s products and solutions

are deployed in over 170 countries and serving more than one third of the global

population. In the Philippines, Huawei has expanded its retail stores and they

brought affordable smartphones and tablets since it has become an indispensable

part of daily life.

This marketing plan is specially measured to the company Huawei

Technologies Co. Ltd. Huawei is an international company which produces devices

for telecommunication, with their phones being the most important products. It is

increasing very fast with today’s ever-emerging technology and innovation since

most people would immediately associate the brand with the latest, high-quality

technological products. The Huawei marketing plan contains the marketing strategy,

situational analysis that provide an outline of the Huawei’s market environment and

the marketing mix associated with the four P’s is applied.

VIII. CONCLUSION

Huawei is facing a number of other problems. As Huawei is transforming from

being a network and business solution supplier to a consumer mobile device

provider, its growth in market share in the smartphone sector has not yet translated

into profitability. Its aggressive low-price strategy has received much criticism and

many believe it to be one of the causes of an industry-wide declining profit margin.