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  • Markcount Drivemart Grocery

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    ALLYSSA ASHLEY DE LA ROSA
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    This business plan is for Markcount Drivemart Grocery, presented by six students from the University of Batangas. The plan includes an executive summary, company story, details on products and operations including hours, merchandising, order taking, inventory management. It also discusses the market opportunity through a marketing mix and Porter's competitive forces. The management section outlines the ownership structure and roles of the president, chairman, directors of sales, marketing, and human resources. Financial statements and an investment opportunity are provided, along with a statement on social responsibility and a parting thought.

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    This business plan is for Markcount Drivemart Grocery, presented by six students from the University of Batangas. The plan includes an executive summary, company story, details on products and operations including hours, merchandising, order taking, inventory management. It also discusses the market opportunity through a marketing mix and Porter's competitive forces. The management section outlines the ownership structure and roles of the president, chairman, directors of sales, marketing, and human resources. Financial statements and an investment opportunity are provided, along with a statement on social responsibility and a parting thought.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    4 views3 pages

    Markcount Drivemart Grocery

    Uploaded by

    ALLYSSA ASHLEY DE LA ROSA
    This business plan is for Markcount Drivemart Grocery, presented by six students from the University of Batangas. The plan includes an executive summary, company story, details on products and operations including hours, merchandising, order taking, inventory management. It also discusses the market opportunity through a marketing mix and Porter's competitive forces. The management section outlines the ownership structure and roles of the president, chairman, directors of sales, marketing, and human resources. Financial statements and an investment opportunity are provided, along with a statement on social responsibility and a parting thought.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    MARKCOUNT DRIVEMART GROCERY

    A Business Plan Presented to the Faculty of


    College of Business and Accountancy
    University of Batangas
    Hilltop, Batangas City

    In Partial Fulfillment of the Requirements


    in Entrepreneurial Management
    First Semester A.Y. 2018-2019

    by:

    Vincent Jayvee S. Atup


    Joseph Emmanuel G. Bathan
    Elizabeth Brun
    Diana Abigail H. Condez
    Ednalyn P. Cuasay
    Kate Ann M. De Villa

    Bachelor of Science in Business Administration


    Major in Marketing & Accounting Management
    December 2018

    TABLE OF CONTENTS

    Mission Statement

    Executive Summary

    Company Story

    The Product

     Operation Hours
    • Merchandising
    • Process Order Taking
    • Order Releasing Process
    • Inventory Management

    Market Opportunity

    • Marketing Mix
    • Michael Porter’s Competitive Forces

    Management

    • Company Ownership
    – President
    – Chairman of the Board
    – National Sales Director
    – Marketing Director
    – Retail Sales Manager
    – Human Resource Manager

    Statement and Aspirations for Social Responsibility

    Financial Statement

    The Investment Opportunity


    A Parting Thought

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