Study Scheme 2018

MANAGERIAL LEVEL-1
M2 – ENTERPRISE MANAGEMENT
INTRODUCTION  Understand the operations management
This course consists of operations management,  Learn the market regulation and perform
human capital management, marketing management production planning, control, productivity and
and enterprise management. This will help the Efficiency Evaluation;
students to identify, correlate and apply these  Perform adequate quality management
concepts to other core subjects of Professional stages procedures by applying different approaches
for decision-making and strategic management.  Learn how HR theories and activities can
contribute to the success of the organization
OBJECTIVE  Perform the HR activities associated with
This course enables the students to: developing the ability of employees, motivation
 Understand the different methods and of employees and improving the opportunities
techniques used in operation management. for employees to contribute to the firm;
 Understand the different approaches of human  Elucidate the terms marketing concept,
resource management marketing environment. marketing a nd
 Comprehend human resources practices used in corporate strategy;
organizations  Prepare marketing action plans and apply tools
 Understand the various marketing and business within each area of the marketing mix
strategies  Realize the role of branding;
 Understand the concept of enterprise  Comprehend corporate social responsibility and
management social marketing.
 Learn control and performance measurement;
LEARNING OUTCOMES  Execute budgetary control and balance scorecard
On completion of this course, students will be able to:

INDICATIVE GRID
PART SYLLABUS CONTENT AREA WEIGHTAGE
ENTERPRISE AND OPERATIONS MANAGEMENT
1. Enterprise Management
2. Operations management and its importance for Management Accounting
3. Production Techniques
A 4. Plant maintenance 35%
5. Production planning and control
6. Productivity and Efficiency Evaluation
7. Quality management
HUMAN CAPITAL MANAGEMENT
B 8. Human Resource Management 20%
9. Human Resource Practices
MARKETING MANAGEMENT
10. Marketing and business strategy
C 11. Marketing plans, branding and communications 25%
12. Developments in marketing
PERFORMANCE MANAGEMENT
D 13. Enterprise performance management 20%
14. Performance measurement tools
TOTAL 100%
Note: The weightage shown against each section indicates, study time required for the topics in that section. This
weightage does not necessarily specify the number of marks to be allocated to that section in the examination.
DETAILED CONTENTS
PART - A  Mintzberg 's Effective Organization
OPERATIONS MANAGEMENT  Strategic Importance
1. Enterprise Management 3. Production Techniques
 Understanding the nature of Enterprise  Job Method
management  Batch Method
 The challenges facing businesses in 21st  Process /Flow Method
century, including the impact of legal, ethical,
4. Plant Maintenance
political, social, economic, international and
 Plant Maintenance Process
technological issues
 Evaluate alternative approaches to 5. Production Planning and Control
Enterprise management;  Material Requirements Planning (MRP)
 Manufacturing Resource Planning II (MRPll)
2. Operations management, and its importance
 Enterprise Resource Planning (ERP)
for Management Accounting
 Optimized Production Technology (OPT)
 Definition

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 Study Scheme 2018
 Understating of production as a process of PART - C
converting or transforming resources in to MARKETING MANAGEMENT
Products.
10. Marketing, and Business Strategy
6. Productivity and Efficiency Evaluation  Market, Marketing a nd Marketing
 Methods of Managing Operational Capacity Management
 Marketing Philosophies
7. Quality Management
 The Marketing Environment
 Understanding the concept of ‘Quality’ and
 Marketing, and Corporate Strategy
‘Quality Management’
 Marketing Strategy
 The Scope of Quality Management
 Quality Management Approaches 11. Marketing Plans, Branding and
 Total Quality Management (TQM) Communications
 Managing Quality using TQM  Marketing Action Plans
 Continuous Improvement (Kaizen)  Branding
 Lean Production  Marketing Communications
 Total Productive Maintenance (TPM)
 The TQMEX Model 12. Developments in Marketing
 Service Quality Approaches  Consumer Behaviour
 International Organization for  Marketing for Not-for-Profit Organizations
Standardization (ISO)  Internal Marketing
 Corporate Social Responsibility, and Social
PART - B Marketing
HUMAN RESOURCE MANAGEMENT
PART – D
8. Human Resource Management PERFORMANCE MANAGEMENT
 Human Resource (HR), Human Capital and
Human Resource Management(HRM) 13. Enterprise performance management
 Human Resource Management Theories  Control and performance measurement
 Employee Motivation: Remuneration  Key Performance Indicators (KPIs)
 Employee Motivation: Other Factors  Strategic control and critical success factors
 HR Management in Different Types of (CSFs)
Organization (Working Arrangements)  Critical Success Factors (CSFs) VS Key
 HRM Process including ‘HR Plan’, Performance Indicators (KPIs)
‘Recruitment’, ‘Selection & Placement’, ‘HR  Budgetary control systems
Performance Appraisal’, ‘Pay and Perks’, 14. Performance measurement tools:
‘Training & Development’, ‘Decruitment’ etc.  Performance measures: financial and non-
 Code of Conduct and Ethical Behavior financial
9. Human Resource Practices  The balanced scorecard
 Reliable HR Practices  Developing a performance measurement
 Human Resource Development (HRD) and system
HRD Approaches / Techniques  Other multidimensional measures of
performance
 Performance: service departments and firms
Recommended Books:
Core Readings
Title Author Publisher
James A.F. Stoner / Edward Freeman /
Management Prentice Hall / Pearson / Financial Times
Daniel Gilbert, Jr
Management Stephen P. Robins and Mary Coulter Prentice Hall / Pearson / Financial Times
Management Ricky W. Griffin South-Western College Pub
Principles of Marketing 8th Philip Kotler and Gary Armstrong Prentice Hall / Pearson / Financial Times
Edition