TECH 4090 Introduction to Technology – Fall 2022

Course Number: Co-Requisites: Pre-Requisites:

TECH 4090 N/A N/A
Prepared by: Phli daCosta MBA
Approved by:

Approval Date:
Approved for Academic Year:
Normative Hours:

Course Description
This course introduces students to the study of business and builds a necessary foundation for subsequent
courses in Business programs. It highlights the importance of competency in technology in all aspects of
business, from communications, to marketing, to operations and to finances etc. Areas covered include:
the free enterprise system, business environments, ownership, organizational culture and structure, the
functional areas of business including accounting, human resources, production, and marketing. The
examination of core business functions within the context of global business, entrepreneurship, ethics,
and social responsibility enables students to obtain a holistic view of the world of business. This in turn
leads to an understanding of the critical success factors of a domestic or international business venture.

Learning Outcomes and Objectives

Taking Risks and Making Profits within the Management and Leadership
Dynamic Business Environment
• The Four Functions of Management
• Entrepreneurship and Wealth Building • Planning and Decision Making
• Revenues, Profits, and Losses • Organizing: Creating a Unified System
• Matching Risk with Profit • Leadership Styles
• Standard of Living and Quality of Life • Empowering Workers
• Responding to the Various Business • Managing Technology
Stakeholders
• Managing Knowledge
• Using Business Principles in Nonprofit
• Organizations How to Form a Business
• Basic Forms of Business Ownership
Understanding Economics and How It Affects
Business • Corporate Expansion: Mergers and
• Acquisitions
• How Economic Conditions Affect Businesses
• Franchises
• The Secret to Creating a Wealthy Economy
• Franchising in Global Markets
• Supply & Demand & Equilibrium pricing
• How Free Markets Work Entrepreneurship and Starting a Small
• The Trend Toward Mixed Economies Business
• Fiscal Policy in Action during an Economic • Begin with Planning
Crisis • The Job-Creating Power of Entrepreneurs
• Entrepreneurial Teams
• Using Monetary Policy to Keep the Economy
• Micropreneurs and Home-Based Businesses
• Web-Based Businesses
• Entrepreneurship within Firms

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 TECH 4090 INTRODUCTION TO TECHNOLOGY
Business in Global Markets
• The Dynamic Global Market
• The Theories of Comparative and Absolute
Advantage
• Strategies for Reaching Global Markets
• International Joint Ventures and Strategic
Alliances
• Forces Affecting Trading in Global Markets
Using Technology to Manage Information
• The Role of Information Technology
• Managing Information
• Social Media and Web 2.0 B-12
• Web 3.0
• Virtual Networking and Cloud Computing
• Effects of Information Technology on
Management
Production and Operations Management
• Seeking Sustainability
• The Need to Improve Production Techniques
and Cut
• Costs
• Computer-Aided Design and Manufacturing
• Flexible Manufacturing
• Lean Manufacturing
• Mass Customization
• Robotics
• Just-in-Time Inventory Control
• Quality Control
• ISO 9000 and ISO 14000 Standards
Human Resource Management: Finding and
Keeping the Best Employees
• Developing the Ultimate Resource
• The Human Resource Challenge
• Laws Affecting Human Resource Management
• Determining a Firm’s Human Resource
Needs 305
• Training and Developing Employees
Marketing: Developing and Implementing
Customer-Oriented Marketing Plans
• The Marketing Environment
• Providing Marketers with Information
• Applying the Marketing Process
• Consumer and Business-to-Business (B2B)
Markets
• Segmenting
• Building marketing Relationships
Developing and Pricing Goods and Services
• Adapting to Change: Influence of technology
and Social Media 3
• Product Differentiation
• Branding and Brand Equity
• The New-Product Development Process
• Competitive Pricing
Distributing Products
• Adapting to Change: efficiency and application
of technology
• Distribution logistics
• The Emergence of Marketing Intermediaries
• Nonstore Retailing
• Building Cooperation in Channel Systems
Using Effective Promotions
• Promotion and the Promotion Mix
• Digital Marketing and metrics
• Using Social Media to Monitor Ad
Effectiveness
• Advertising: Informing, Persuading, and
Reminding
• Personal Selling & Public Relations
Financial Management: Understanding
Accounting and Financial Information
• The Role of Finance and Financial Managers
• Forecasting Financial Needs
• Working with the Budget Process
• Establishing Financial Controls
• The Role of Accounting Information
• The Fundamental Accounting Equation
• Analyzing Financial Performance Using Ratios
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 TECH 4090 INTRODUCTION TO TECHNOLOGY

Learning Resources
Business Essentials
R. J. Ebert, R. W. Griffin
12th Edition (2019)

Student Evaluation

Group Work (3 Group Assignments – 10% each) 30%

2 Quizzes 15%
Mid-Term Exam 25%
Final Exam - 30%

The round off mathematical principle will be used. Percentages are converted to letter grades
and grade points as follows:
Mark (%) Grade Grade Point Mark (%) Grade Grade Point
94-100 A+ 4.0 67-69 C+ 2.3
87-93 A 3.7 63-66 C 2.0
80-86 A- 3.5 60-62 C- 1.7
77-79 B+ 3.2 50-59 D 1.0
73-76 B 3.0 0-49 F 0.0
70-72 B- 2.7

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 TECH 4090 INTRODUCTION TO TECHNOLOGY: COURSE SCHEDULE - FALL 2022
Week No

Week of
Class

Tests & Assignments

No.

Monday Topics

1 August 22 Course Intro; Form into Teams: Team Exercise; Chp 1 The Business Environment
1
Chp 1 The Business Environment Chp 2: Understanding Business Ethics & Social
2 Responsibiity

3 August 29 Chp 3: Entrepreneurship, New Ventures & Business Ownership

2
4 Chp 4: Understanding The Global Contxt of Business

5 Sept 5 Chp 5: Managing The Business

3
6 Chp 6: organizing The Business GROUP ASSIGNMENT 1

7 Sept 12 Chp7: Operations Mgt & Quality QUIZ 1

4
8 Chp 7: Operations Mgt & Quality

9 Sept 19 Chp 8: Employee Behaviour & Motivation GROUP ASSIGNMENT 2

5
10 Chp 9: Leadership & Decision Making; Chp 10: HRM & Labour Relations

11 Sept 26 MID-TERM EXAM

6
12 Chp 11: Marketing Processes & Consumer Behaviour

13 Oct 3 Chp 12: Developing & Pricing Products

7
14 Chp:13 Distributing and Promoting Products

15 Oct 10 Chp:14: Information Technology (IT) for Business QUIZ 2

8
16 Chp 15: The role of Accountants & Accounting Information

Chp 16 Understanding Money & The Role of Banking

17 Oct 17
Chp 17: Managing Business Finances
GROUP ASSIGNMENT 3
9
18 Final Exam Review

19 Oct 24 FINAL EXAM

10
20

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 TECH 4090 INTRODUCTION TO TECHNOLOGY

Course Related Information

This course consists of lectures and tests designed to create an understanding of the course
learning outcomes and objectives. A strong emphasis is placed on active learning and problem
solving using a variety of in-class exercises and learning resources.
Tests/Exams:
All tests and examinations will be written on the scheduled day at the arranged time. If, for
extenuating circumstances (which in most cases will only be for documented medical related
absences), you will be unable to write, you must contact the professor PRIOR to the test for
consideration of alternate arrangements. If you do not contact the professor PRIOR to the test
you will receive a mark of ZERO. During testing time, NO electronic devices of any sort will be
permitted unless previously discussed or approved by the professor.

College Related Information

Academic Integrity
Lambton College is committed to high ethical standards in all academic activities within the
College, including research, reporting and learning assessment (e.g. tests, lab reports,
essays). The cornerstone of academic integrity and professional reputation is principled
conduct. All scholastic and academic activity must be free of all forms of academic dishonesty,
including copying, plagiarism and cheating.
Lambton College will not tolerate any academic dishonesty, a position reflected in Lambton College
policy.
Students should be familiar with the Students Rights and Responsibilities Policy, located in the
registrar’s office. The policy states details concerning academic dishonesty and the penalties
for dishonesty and unethical conduct.
Student Rights and Responsibility Policy
Acceptable behaviour in class is established by the instructor and is expected of all
students. Any form of misbehaviour, harassment or violence will not be tolerated. Action will
be taken as outlined in Lambton College policy.

Waiver of Responsibility
Every attempt has been made to ensure the accuracy of this information as of the date of
publication. The content may be modified, without notice, as deemed appropriate by the
College. Students should note policies may differ depending on the location of course offering.
Please refer to campus location specific policies which can be found in the Registrar’s Office.

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