Announces

International Conference
On

DYNAMIC BUSINESS ENVIRONMENT:

CHALLENGES AND OPPORTUNITIES IN
“THE NEW NORMAL”

5th -6th Feb-2021

Organized by
MANAGEMENT
DEPARTMENT

VENUE :
IMS Ghaziabad University Courses Campus, NH-24, Adhyatmik Nagar, Ghaziabad, India. Pin-201007
 About IMS GHAZIABAD

IMS Ghaziabad was founded in 1990 by a group of visionaries and intellectuals

to impart quality education in a stimulating and innovative environment where
students are empowered with knowledge and professional skills while upholding the
values of integrity, tolerance and mutual respect. Since its inception the group has
promoted education in the areas of Management, International Business, Tourism,
Information Technology, Bio-Sciences, Engineering Sciences and Journalism
through its three educational campuses equipped with state of art
infrastructure. IMS has attained a unique and a highly respectable
place amongst the best professional education institutions
in India.

About University Courses Campus

IMS Ghaziabad, University courses campus, has a unique trilogy of students, faculty
members and learning resources, producing some of the best human capital in the
country. IMS intends to graduate with a global perspective with faculty who are
competent, innovative professionals having high potential and character. Its aim is
to impart a quality educational experience, delivering both knowledge and skills to
use that effectively in their related professional areas. It has consistently produced
University toppers which speaks volume about the quality of education imparted by
its erudite faculty members.
 Recognitions

From the time of inception, IMS Ghaziabad University Courses Campus has promoted
education in the areas of Management Sciences, Tourism, Information Technology,
Bio-Sciences, Engineering Sciences and Journalism through its three educational
campuses equipped with state of art infrastructure. IMS has attained a unique and a
highly respectable place amongst the best professional education institutions in India.
The institute is an ISO 9001:2008 certified and accredited by National Assessment and
Accreditation Council (NAAC). The institute has been ranked as 13th Best BBA Institutes
in North India by Times B School Survey. It was also conferred as Best Campus for
Industry Oriented Management Education in India during 2nd Asia Pacific Education
Leadership Awards 2019 organized by ASSOCHAM and Education Post.

For more details, log on to us : http://www.imsuc.ac.in/internationalconference

About the Conference

Research must have an implied focus on identifying and studying the changing trends in
the global business environment for the development of future theories and strategies.
Transformation and change management thus become the pillars for adopting and
adapting the new normal within the academic and industry arena. With a vision to
always build academic excellence and research depth, IMSUC, Ghaziabad is pleased
to announce the “International Conference on Dynamic Business Environment:
Challenges & Opportunities in the New Normal” on 05th -6th Feb, 2021.
The purpose of the conference is to bring together the best of thoughts, practices and
innovations from both industry and academia that would contribute in developing
management practices for the future to adopt. With the changes that have taken place
in the global economy, organizations and institutions have been pressurized to change
their ways of working and also revise their future growth objectives. The new normal
in the current disrupted world needs to be further researched for the possible solutions
that can be developed by both academia and industry for survival.
In order to develop a creative approach towards the future business scenario, a change in
strategies, structure, policies, practices and systems is required for which the conference
aims to work towards. It would provide a global platform for academicians, researchers,
strategists, industry practitioners, regulators and also community at large to deliberate
upon unique and new ways of taking the economy ahead.
 Main theme of the Conference

The world is a changed place today with the various stakeholders striving for survival
and growth in the new normal which no one was prepared for. Each global factor has
transformed in a disruptive manner that is leading to development of blue ocean
strategies in each industry that were completely unknown till yesterday. Technology
and digitalization have become the two survival pillars in the new normal and would
continue to do so. Each nation and the political setup is focusing to rebuild their domestic
setup and also restart the process of globalization. The consumers are a changed group
today with changed buying patterns and focus on essentials. Environment is at the
greatest hazard with the new innovations being tried for saving the human race. For the
survival and flourishing of humans with nature, the new normal would showcase many
opportunities and challenges that are going to change the world forever. Hence, the main
theme of the conference to analyse the changed business environment and identifying
the new practices that would have to be adopted for survival is very appropriate.

Call for Papers

Extended Abstract of research papers with maximum word count of 1000 words are
invited for the conference in all areas of management and related to the theme of the
conference that can be any of the following but not limited to:

CONFERENCE TRACKS
MARKETING HUMAN RESOURCE
• Consumer buying patterns
• Online world of marketing
• Social Media Marketing
• Transforming Integrated
Marketing Communications
• The new normal of retail sector
• Impact of Digitalization on
Marketing Tools
• Changing Consumer Profiles
• Changing face of supply chain
and logistics
• Agility in Human Resource
Transformation
• Challenges and opportunities in
Work from Home
• Issues in productivity and
efficiency
• Future of Talent Acquisition and
Retention
• Retrenchment and downsizing
• Automation & Analytics: HR
Processes
• Stress management and Work-
Life balance
STRATEGY &
INNOVATION
• Corporate Strategy in the Digital
Era
• Approaches and Challenges to
Innovation in the Digital Era
• Blue Ocean Vs Red Ocean
Strategy
• Managing Stakeholder
Relationships in uncertainty
• Customer-centric Strategy
through technology
• Strategy for survival
• Sectoral analysis
GENERAL MANAGEMENT
& ENTREPRENEURSHIP
• Start-up Bubble: Survival of the
fittest
• Self-reliant India
• Kinds of Entrepreneurship in the
new normal
• Knowledge-based Innovation
and Technology
• Revisiting the business strategy
• Redefining Cultural
Transformation
• Strategies for Reshaping
Business & Economy
INFORMATION
SCIENCES
• IT-enabled decision making in
Business Applications
• Sustainable developments in IT
• Data Science issues in IT
• Applications of Social Networks
Analysis in IT-enabled
applications
• Green and Agile Product
Development
• Development of Internet of
Things (IoT) -Based Applications
• Technology penetration in the
new normal
FINANCE
• Innovations in Banking
• Role of Government Schemes to
save economies
• Micro Financing and MSME’s
• Digitalization of Financial
markets
• Entrepreneurial Financing
• Financial Sustainability
• Issues in Rural Financing
• Unemployment trends and
financing requirements
• Taxation structures and
moratoriums
• Investor sentiments and market
movements
 MEDIA & JOURNALISM

• Role of Media in ethical

communication
• Ethical Journalism
• Information trust and
authenticity
• Reporting Trends and pandemic
• Negative impact on people
sentiments
• Source of information
• Citizen journalism

Submission
Guidelines
• The extended abstract of 1000 words
should cover the following areas:
a. Abstract (approx 250 words)
b. Research problem
c. Objectives of the study
d. Research Methodology
e. Findings of the study

• The Abstract should be maximum of 250 words with Keywords.

• The Full Paper not exceeding 6000 words, adhering to APA style and
should be submitted as an attachment to conference email:
conference2021@imsuc.ac.in.

• Paper should be typed in A-4 format with 1.5 spacing left aligned, with
one-and-a-half-page margin and typed in 12-point font (Times New
Roman) in MS Word, PDF would not be accepted.
• Graphs or pictures should be in JPEG format or compatible with MS Office
formats such as Excel or Word.

• All accepted papers MUST be presented in the conference by at least one of the
authors in order to receive the certificate.

Publication

Selected high quality and original papers would be considered for publication in
reputed Scopus and ABDC listed journals.

BEST PAPER
Paper submission would be evaluated for originality of thought, academic rigour
and contribution to theory and practice. Selective high quality papers would be
presented with Best Paper Award in the three categories of Academician, Research
Scholars and Students

Registration fees

• Academicians/Faculty- Rs. 2000

• Research Scholars- Rs. 1500

• Students- Rs. 1000

Important Dates

Submission opens 1st Dec 2020

Submission closes 5th Jan 2020

Communication of Acceptance 15th Jan 2020

Conference Date 5th-6th Feb 2020

Final Paper Submission 5th Jan 2020

 Academic output

The shortlisted Research Papers would be compiled and included in the proceedings of
the Conference which would be published in the form of Compendium and CD.

Note: In case conference cannot be held physically on the dates scheduled due to
Covid-19 then a decision to reschedule the conference to a later date or holding
a virtual conference will be made by the organizers.

Contact us Payment details

Email: The payment can be made through

conference2021@imsuc.ac.in NEFT/RTGS in the favour of :

Postal Mail: INSTITUTE OF MANAGEMENT

IMS Ghaziabad University STUDIES, GHAZIABAD
Courses Campus, NH-24, Bank : ORIENTAL BANK OF
Adhyatmik Nagar, Ghaziabad, India, COMMERCE
Pin- 201007 A/C No.: 51461131000392
IFS code : ORBC105146
Branch : IMS, LAL QUAN,

Core Committee

Patron Co-Patron
CA (Dr.) Rakesh Charria Prof. (Dr.) Sapna Rakesh

Conference Director
Dr Geeti Sharma
 Core Committee

Conveners
Dr. Sahil Gupta +91-9034187048 Email: drsahil.gupta@imsuc.ac.in
Prof. Komal Kapoor +91-9810290606 Email: komal.kapoor@imsuc.ac.in

Co-Conveners
Dr. Kumar Saurav Email: kumar.saurav@imsuc.ac.in
Prof. Vanchan Tripathi Email: vanchan.tripathi@imsuc.ac.in
Prof. Ashish Srivastava Email: ashish.srivastava@imsuc.ac.in