In this new century the public seeks to find events that entertain and question society and

what they can do to make it better for future generations. However there are certain organizations

that aim to divide the truth to their own benefit in order to backup their mission statement.

hashtag #​BlackLivesMatter​.And has since then sparked a country unification that African

people are being targeted and killed/murdered for no reason. While police who kill aren't

convicted because they usually use common plea that they feared for their lavies backed up with

reports and evidence.

Freelon , Deen, et al. express concern in “the idea that the exercise of power has been an

implicit theme in research on the use of social media for political protest, but few studies have

attempted to measure social media power and its consequences directly.”The fact that social

media can influence the public to such a high degree is remarkable and frightening. What's even

more interesting is that when a story is shared across many different social platform the media

become involved and creates a story based on the popularity and the reaction the public may

have. This study develops and measures three theoretically grounded metrics of social media

power—unity, numbers, and commitment—as wielded on Twitter by a social movement (Black

Lives Matter [BLM]), a counter-movement (political conservatives), and an unaligned party

(mainstream news outlets) over nearly 10 months. We find evidence of a model of social media

efficacy in which BLM predicts mainstream news coverage of police brutality, which in turn is

the strongest driver of attention to the issue from political elites. Critically, the metric that best

predicts elite response across all parties is commitment. Whether negative or positive response
the Black Lives Matter Movement united people to stand up to unjust killing of African people

by showing support to those families involved and raising issues with the system.

The raise in social media has caused news to be shared more but how much of an impact

can it have? ​Charlton Mcilwain​ show “an example of how wide and vast social media influence

is the amount of creation and sharing a story generates.Researches are starting to conduct studies

on how social media relates to the public formation and unity on issues. This research report

examines the movement’s uses of online media in 2014 and 2015. The data that was collected

was 40.8 million tweets, over 100,000 web links, and 40 interviews of BLM activists and allies.

In order to create more support for certain movement/topics using hashtags can isolate the main

point”. An example would be the #Blacklivesmatter hashtag was that was created in July 2013.

However it wasn't widely used until the summer of 2014 and did not come to signify a

movement until the months after the Ferguson protests. The Ferguson Unrest involved protests

and riots that began the day after the fatal shooting of Michael Brown by police officer Darren

Wilson on August 9, 2014, in Ferguson, Missouri. The attention to the Ferguson case was largely

based on social media posts by activists that essential spread the information of the Michael

Brown’s story nationally. Some issues with the Ferguson case were that many people based their

own opinions and facts about the killing that warpted the police statements and went against

what the major news outlets reported.

By the Black Lives Matter opening up new commentary about the Ferguson case opened

up new talks about killing by the police. In schools and online there was much debate on the

facts on the case and what the outcome would be for the officer who used deadly force. Deadly
force, also known as lethal force, is use of force that is likely to cause serious bodily injury or

death to another person. In most jurisdictions, the use of deadly force is justified only under

conditions of extreme necessity as a last resort, when all lesser means have failed or cannot

reasonably be employed. Though this concept seems simply and used as a last resort many news

outlets fail to mention what lead up to the police using deadly force. As a result the media will

attack the police policy and tactics stating that they are too violent and aggressive. In respone the

media determines how the public will respond and elicits a negative response from the public

addressing the issues. The vast majority of the communities we observed supported justice for

the victims and decisively denounced police brutality. But the response that the media wants

doesn't always conclude with the poulcis majority opinions. In some cases the public can be

against what the media outputs and agrees with the opposing view. And even start communities

and activists to counter the media response. In some communities black youth discussed police

brutality frequently on Twitter, but in ways that differed substantially from how activists

discussed it. This can be shown by the evidence that activists succeeded in educating casual

observers on Twitter came in two main forms: expressions of awe and disbelief at the violent

police reactions to the Ferguson protests, and conservative admissions of police brutality in the

Eric Garner and Walter Scott cases. The primary goals of social media use among our

interviewees were education, amplification of marginalized voices, and structural police reform.