Niche Market

The market niche defines the product features aimed at

satisfying specific market needs, as well as the price range,
production quality and the demographics that is intended to
impact.
For example- sports channels like ESPN
Market concentrating all marketing efforts on a small
but specific and well defined segment of the population.
Reasons to build niche market

 Win more business.

 Win more referrals.
 Increase customer and personal satisfaction.
 Improve brand recognition.
Niche market: traits
 A deep understanding of your customers and their
needs .
 The ability to stay engaged with these customers.

 Offering consistent quality and innovation .

5 Keys to Niche Market
 Niche market is around the corner find it
Opportunity has a window check it

Business profitability is king keep it

 Build strategy around competency do it

Earn the profit only by less effort grow on it

Advantages of Niche market
 Less competition.
 Brand loyalty.
 Cheaper.
 Best for giving marketing insight.
 Saving on your marketing cost.
 Personalization.
Disadvantages of Niche market
 Profitability.
 Relevancy.
 High production cost.
Limited growth.
 High risk.
6 Firms of Niche Market

 Consultants
 Websites
 Retailers
 Engineering firms
 Education
 Professional services
 Specialty goods
Specialized
 Selected Product-
Britannia is Indian brand which providing sugar free and digestive
biscuits.
Britannia NutriChoice is one of India’s leading health brands
today, changing the way Indians think, feel and behave about
health and healthy living.
Target Group
Specific Products-
Advantages -

 Brand loyalty .
 Less competition.
 Available information.
 Customer satisfaction.
 Reliable.
Disadvantages-
 High production cost.
 Limited growth.
 Limited variation.
 Profitability.
Mystery of success
 They know their target market inside out.
 They take care of their customers problem.
 Grow their business day by day.
 Keep tabs on their competitors.
 Open for new opportunities.
 Low price.