The service locations for our automated car

wash facilities would be in the metro cities of

Delhi, Mumbai. Kolkata, Bangalore and Chennai
at the initial stage with the motive to expand to
other cities as well.
Why these cities?
Delhi and Mumbai because of their climate – pollution and dust which increases the

requirement for a car wash

Bangalore for the gowing middle class and boom created by the IT industry – budding

commercial area with a high number of young professionals seeking convenience.

Chennai and Kolkata for the sheer size.

The stations can be set up in the parking lots of

malls, offices and other busy areas where the cars
would get cleaned up by the time any customer is
done watching a movie, or having dinner/lunch or
when the customer leaves from his office back for
home.

Competition –

Very few players in the organised car wash market and there is no such loyalty that has

been created for them (Example – Express Car Wash, Speed Car Wash, Refreshed). None
 of them provide fully automated car wash facility which is the USP of Sparkle & Shine.

There is high completion from the unorganised sector who provide cheaper service

Threat of new entry –

It is very less since the capital and resource requirement is pretty high on account of

newer technology

Threat of substitution – there is a risk that people might not shift from manual cleaning

Another risk is in the form of players providing services at the doorstep using machines

which can be moved from one place to another Ex- Refreshed

The following points make India a conducive market for the purpose of
launching automated car wash services:

 India has replaced Germany to become the 4th largest auto market in the
world growing at a rate of 9.5% last year.
 The luxury car segment is growing at a rapid rate pushing up 21 spots in the
world ranking to reach the 27th position and is expected to grow at a CAGR
 of more than 20% till 2023. The sales for last year turned out to be more
than 40000 units.

 In addition to the rising GDP per capita and the growing upper middle class,
India has the world’s 12th largest High Net worth Individuals (HNI)
population.

 Growing demand for organised car wash outlets as the existing car wash
outlets are not even able to serve 1% of the total cars running in the country.
The present car wash market is highly unorganised.

huge gap in terms of numbers of cars sold in India and being

serviced. With over 35 million vehicles on road in India, we are the
5th largest in the world and increasing at the rate of 10 percent
every year. This industry is estimated to become third largest by
2025 going by this rate. By 2025 every third car manufactured will
be sold in India. Since the number of cars will increase, there
would be a high demand for car washing business and detailing
services. And because cars are our business and cars are growing,
therefore I see a huge potential of our business in India and which
will grow with time,

- Number of Passenger Vehicles Sold in India are 3046727

- Growth of 9.23% from FY 2015-16
- Maruti holds the biggest share in market
- Number of Car Ownership in Top 10 cities of India stood at 6117656
Car Wash market in India still at a vey nascent stage
- The broad set for Car Wash Market in India is Car Detailing which has a market of Rs
350 Crore
- Biggest Player in Car Detailing in India is 3M
Sparkle and Shine to enter the Indian market
through direct investment 

- The Indian car wash organized
industry, services roughly 5 lakh cars, which
is barely 1% of the total four 
 wheeler count
in the country 

- Since there are no established players,
with a loyal customer base, it rules out the
possibility of a Joint 
 Venture and
Acquisition 

According to the Times of India, over 53,700 new
vehicles were being registered in India every day in 2016.
Despite a blip in sales resulting from last November’s
demonetization debacle, January car sales remained on a
double-digit sales growth percentage uptick.
 It was several months of further research that convinced
Shah that India needed a new way to clean their cars.
Automated car-washing facilities, like those found in the
west, weren’t going to work with their need for power and
copious amounts of water.
Although regular car cleaning may sound like a luxury,
in India it tends to be a necessity. Urban pollution and a
generally dusty climate dictate the lifespan of pretty much
anything that sets out on its roads.
There’s also that sense of pride in the asset – and a desire
to keep it clean and well maintained for resale.
(This sense of pride in the family-car has also spurred the
growth of car-related accessories as well. The Indian
Family Sticker car decals, a local version of the U.S.
Family Stickers, say they have seen a 30% monthly growth
rate since launching last year.)
In his search for car cleaning options, Shah found high-
pressure steam machines in South Korea. The machines,
using less than half a gallon of water to clean an SUV or
car, seemed to solve a few problems. Using less water
meant not only saving the precious resource, but fewer
puddles around the car-wash site meant less mosquitoes
and could help to reduce mosquito-born diseases such as
dengue, which plague India.
Even large Mumbai building managers, including Jones Lang LaSalle
and CBRE India, have approached Refreshed looking to cut costs. They
were having to hire additional manpower to push morning car-wash
water out of building parking lots just to try to prevent the spread of
dengue, says Shah. A steam-cleaning service was just what they needed
to be able to recommend to residents and employees.

The Refreshed car service in Mumbai.PHOTO COURTESY OF REFRESHED.

“I hired a guy and started with one van and a generator,
and tested the product out on my own car and those of
friends,” says Shah. “The experiment went viral.”
After a year-long pilot program, Shah officially launched
Refreshed in Mumbai in late 2016. The company offers two
main doorstep services led by trained employees: a deep
cleaning steam and full car detailing service, which costs
around $30. For an express version, Refreshed Go sends
out an on-the-go employee with a steam-machine backpack
to perform a speedier version of the wash and detail,
costing approximately $4.50. Refreshed Club Members get
preferred rates.
Traditional car cleaning in India – a guy with a bucket of
water and one rag – can cost anywhere between $1.50 and
$10. The space is completely unregulated.
Even large Mumbai building managers, including Jones
Lang LaSalle and CBRE India, have approached Refreshed
looking to cut costs. They were having to hire additional
manpower to push morning car-wash water out of building
parking lots just to try to prevent the spread of dengue, says
Shah. A steam-cleaning service was just what they needed
to be able to recommend to residents and employees.
Shah now includes other large corporates including Tata,
Aditya Birla Group, and Voltas as Refreshed customers,
but he believes the company’s cost platform keeps them
competitive for anyone wanting to take advantage of their
services.
Business has boomed quickly – and Shah sees expansion
into their next market within the year. He wants to take on
Dubai, as well as other Indian urban centers Delhi and
Bangalore.
 Doorstep Carwash Services: Targeted to premium and ultra
premium customers
 Sparkle & Shine Franchises: Franchise
model for multi brand and OEM car maintenance
centers
 Sparkle & Shine Owned Stores: Company owned and
operated car wash stations to cater to the bulk needs of the
commercial cab aggregator clients Cleaning Equipment Sales:
Sales of cleaning equipment for middle income car owners from all
centers

Commercial Services
Lock-in customer demand with bulk deals & long term
service contracts for cab aggregator companies 


Off peak and non business hour servicing to prevent

disruption of operations of clients 


Maximise capacity utilisation for our locations 


Retail Services
High End Services:
• The luxury car segment expected growth at CAGR of 25% •
Tie up with distributors of luxury cars to lock in long term

service sales to final consumers
 • Create awareness of

professional cleaning and detailing for
value retention
Medium and Low End Services:

Highlight value addition through detailing services 


Offer car pick up and drop solutions to provides ease of

access 


Sell car care products for DIY maintenance 


Age: 30-55 years
 SEC A
 High Income Individuals Luxury car

owners
 Busy Managers and Business Owners Car Lovers
People who value clean cars People who are looking for better Re-sale value
of car
 Taxi aggregators like Ola, Uber etc
Services/Pricing: Hatchback|Sedan|SUV
 Note : A

scheduled through the app, will be charged an extra Rs 300 for pickup, and the timing will be

- Vacuuming of car/seat/boot 

- Washing of foot mats 

- Tyres 

- Upper body 

- Perfume Spray 

- Rs 400|500|550/- ( Cost 
 based/Competitor based pricing) 

- Vacuuming of car/seat/boot 

- Washing of foot mats 

- Tyres 

- Upper body 

 - Perfume Spray 

- Dash board cleaning 

- Wheel allignment 

- Rs 1200|1400|1600/- ( Cost 

- Services as gold 

- Scratch resistant polish 

- Underbody wash 

- Body polishing and waxing 

- Scratch proof windshielf polish 

- Rs 1999|2200|2600/- ( Cost 
 based/Competitor based pricing) 

based/Competitor based pricing)

Most of the customers are looking at 5 attributes -

Convenience, Value, Consistency, Speed, Quality

Individual car owners treat vehicle with pride as it is the biggest investment after house.
Cab drivers & commercial users are more utilitarian in this approach. Hotel fleet require
regular maintenance to keep up with pomp. Overall, low awareness about car care .

Strong reliance on domestic labour for car washing. Professional wash only seen during
full range service. Full service, hence professional wash only conducted twice or thrice
a year. Car care increases with value of the vehicle.

Tie ups –
Liaison with
corporates
To tie-up with companies and provide corporate plans for car- cleaning
services
Hotels

Sparkle and Shine to enter the Indian

market through direct investment 

- The Indian car wash organized
industry, services roughly 5 lakh cars, which
is barely 1% of the total four 
 wheeler count
 in the country 

- Since there are no established players,
with a loyal customer base, it rules out the
possibility of a Joint 
 Venture and
Acquisition 


through our primary research we found out

that while in the west, the primary selling
point is the aesthetics after wash, in India,
the repercussions of manual washing plays a
part in consumer psyche

t’s Future of India

1. The Cleaning/Washing Industry is Growing Fast

The car wash industry is changing fast in India. In order for your car wash
business to succeed now and in the future, you have to understand just how
the industry is changing.

More Demand for Vehicle Detailing

Technology is allowing people to see the importance of a good car wash. As a
result, In India people prefers car washes are done right manner and that they
last longer. This leads to an increasing demand for higher end detailing
services.

For businesses in the car wash industry, this will mean increased margins and
ultimately more profits.

3. Lower Gas Prices Are Resulting in More Driving

After years of heavy increases in gas prices are plummeting to levels not seen
since the beginning of the century. In response, people are driving more often.
This means two things:

1. Cars are getting dirtier, faster

2. People want to look good riding around more often

Both of these factors signal a higher demand for car washing.

4. More Competition

The rapid growth of the car wash industry and the increased competitiveness
of smaller car washes are turning more than a few heads. Many new entrants
into the industry are starting new car washes. In order to stay ahead of this
competition, you must prepare for success.

As Greg Swett, president of Classic Appreciation World Class Auto

Detailing noted in a recent interview with CarWash.com, you can do this by
preparing “to provide service to many different people, each with different
reasons and expectations.”

This will require you to consider the following:

 How to
o Optimize your pricing strategy for all of your services
o Implement better training programs that allow your car wash
team to clean more effectively
o Prepare your car wash for rapid growth
 What tools you need to ensure consistent efficiency year-round

Preparing for the Car Wash Industry Boom Starts Right Now
In order for your car wash to achieve maximum success, you need to use the
best technology and business plan possible. SPEED CAR WASH has
assisted new car wash business owners to enter the market and become
successful while providing the same quality products and services to current
car wash businesses who want to remain competitive.

Today, with changing preferences and growing incomes, a typical

middle class or upper middle class Indian consumer moves around in a
sedan or SUV. Several thousands Audis, Benz, BMWs, Volvos,
Hyundais, Hondas, Mahindras… have hit the Indian roads in the last
five years taking the overall motor vehicle count to over 200 million! As
India is speeding ahead in the global car consumer market, the
professional car wash segment is just picking up to join the race. Clean
India Journal drives down the Indian market to study the existing car
wash roadmap and routes crossing in from different parts of the globe.”
Professional car care/car wash is a significant market internationally
in the developed countries. India, an emerging economy and the ninth
largest auto industry in the world, is not far from becoming a booming
market for car wash.
The Indian car market growing at 10% annually is estimated to have
the highest number of cars by 2050 with consumer market expected to
be the fifth largest in the world by 2025.
Conventional Route
In a typical Indian scenario, it is common to watch a cleaner boy
diligently wake up much before the break of dawn, load himself with a
piece of cloth, some local detergent and a bucket of water and move
from one car to another in the parking lot, doing his best to make the
car look clean.
Introducing Car Care Expo
Expanding the horizon from cleaning surfaces to cleaning car, Virtual
Info Systems Pvt Ltd is launching Car Care Expo, which will be held
alongside the 13th edition of Clean India Show – Clean India Pulire –
and three new shows: IFS Expo, Laundrex India and Waste
Technology India Expo from January 21 to 23, 2016.
Know your facts:-
Process of car wash involves cleaning, washing, drying,
polishing besides detailing and other cosmetic care.
Car wash includes both exterior and interior cleaning.
Exterior cleaning includes techniques like hot water,
detergent foaming, steam cleaning, waxing, highpressure
cleaning, coating, etc. This is achieved through various
mechanized processes and automatic systems.
Interior cleaning includes seat cleaning & conditioning; roof,
side panels and dashboard dressing; floor vacuuming; carpet
cleaning; detailing; grooming; regulating air quality; etc.
In the absence of a car wash facility in the neighborhood, more than
90% of the vehicles across the country are manually cleaned each
morning. Given the busy lifestyle, some owners depend on service
centers too for a periodical professional car wash. Indian car owners
today are not having many options for car cleaning and detailing and
they are still bound to take their car to road side garage for cleaning
services. They wanted to spend more on the car but finding a right
service station which can give them the 100% satisfaction is a
problem.
Moreover, car wash has not gained much prominence in smaller cities
compared to metros and big cities. However, with luxury car sales
being up by almost 60%, the demand for professional car care is
catching up. The telematics market is also very matured as most of
the OEMs are incorporating the latest M2M technologies. The
requirements of a high end car owner are not always met by local
garages and manual cleaning processes.

Logically, a car wash can be a good business opportunity now.

Customer knowledge is also improving and there is a lot of interest in
car detailing business. When India has a potential market for
automatic car wash centres, there a lack of good indigenous
automated machine. Imported automated machines are very
expensive, with high maintenance costs and no service provided after
sales. If good quality machines with affordable maintenance cost, and
after-sale services are provided, more traders would be interested in
promoting automated car wash centres. Here is an opportunity for
both national and international companies to set up manufacturing
facilities.
Car Wash Services
At the global front, car wash services is likely to exceed $27.4 billion
by 2017 largely owing to soaring car sales. Consumers are now
looking at a professional solution for best results in the shortest
possible time. There is a huge potential market for professional
detailing and quality & quick servicing also.
Professional car wash companies opine that the lack of many players
in the service segment is not due to lack of enthusiastic investors but
due to the expensive investment in fully automated imported machines
and dearth of indigenous manufacturing of car wash equipment.
However, the increasing demand for fully automated systems is a
major driving factor promoting automated car wash centres.
Besides the few PCW service providers spread across India, many car
showrooms in major cities too have inbuilt car wash and service
station. Further, auto makers and suppliers have opened up car care
centres as part of customer service.

International Perspective
The aftermarket auto segment on the international front
that has been moving in parallel with the auto industry, is
looking at alternate markets, as many of the European
markets is fast shrinking.
Speaking to international car wash industry players in
Italy – the manufacturers and service providers – it is felt
that the European market, flushed with car wash facilities,
has almost saturated and the scope for newer
opportunities are limited. Apart from Russia and Eastern
Europe, Africa and other far-east countries, the
manufacturers are upbeat about the Middle East and
Indian markets.
“Looking at the economic conditions, especially in Italy,
we are trying to export as much as possible since last year,”
says Andrea Bianco, Export Manager-Aquarama, Italy.
“We have experienced very good response in exhibitions
and are looking forward to participate in expos in Dubai
and India. The Middle-east, Saudi Arabia and Oman
markets are very interesting. In fact, in Dubai we have
established good contacts and are in the process of
installing our machine in a new project. We have lined up
several projects for this year which are at the concluding
stages. This includes India too. As soon as we complete the
Dubai project, we will be focussing on India.
“Unlike the Russian and European markets, the approach
of the user is different in the ME and Indian markets. For
example, take the use of brushes. While brushes are an
inherent part of car care, in Russia and ME customers are
uncomfortable and fear that brushes can leave scratches.
Hence, we had to adapt to the needs of the customer and
have customized car wash with high pressure cleaning
facility. So we have our portal gantry without brushes and
just high pressure and water,” Andrea adds.
“It is not just the approach or attitudes, even the decision
making process in India is much slow,” adds Erico, Hawk.

“Europe is more of a traditional business but ME and far-

east is a developing market. We see a lot of opportunities
but it is first important to understand the culture of the
people to know their expectations. Everyone wants quality
but cultural aspect have to be considered,” says Sandro
Bellinzes, Export Manager, MTM Hydro, Italy.
Manufacturers who have entered the Indian market
previously either through a customer or a short time
importer, have burnt their fingers in a few instances. The
skepticism and speculation arising over past experiences
has deterred players to explore into the Indian market.
Some of the manufacturers in the cleaning business are
also providing solutions for car care in the Indian market.
“We participate in the auto shows and also the cleaning
shows, including the Clean India Shows in India, says
Mark Winter, Export Manager, Maer, Italy.

“India and ME markets are big and tempting. We have

sold some machines in India, especially steam cleaning for
the food manufacturing companies. However, because of
the low-cost Chinese machine infiltration in India and the
high price we pay as import duty on our machines, it is a
difficult to establish a good business model. We are
looking at participating in the forthcoming Clean India
Pulire Show in Mumbai and the CMEP show in Dubai,”
adds Mark.
Car cleaning chemical manufacturers, on the other hand,
are viewing closer markets, including North Africa and
South America. While the ME and Indian market seem
interesting, the transportation cost involved in exporting
to these markets is rather discouraging.
Some of the chemical manufacturers who are exporting
extensively to the Fareast and Asian markets are looking at
expanding into the ME and Indian markets. “While Italy is
a saturated market and we already have a lot of customers
now, it is important for us to expand into the other
European and other markets,” says Krizia Eisera, Export
Department, Kimicar, Italy.

“We have ready-to-use and also professional concentrated

range of products and are already exporting to Romania,
Uruguay, Taiwan, China, Albania, Switzerland, France,
Spain and so on. The ME and Indian market are growing
by the day and we are interested in expanding into those
markets too. At present, we do not have anyone importing
from these countries but we hope to start soon,” adds
Krizia.
Lavorwash, leading cleaning equipment manufacturer
from Italy, has been operating through several distributors
in India. “This year we have introduced new models in the
steam cleaning and high pressure with foaming facility for
the car wash segment,” says Giovanni Mora, Operation
Manager, Lavorwash, Italy. “These products have
generated a lot of interest as steam can also be used for
sanitizing the interiors of the car.
“These machines will generate interest in the Indian
market too eventually. India is not yet ready, basically due
to the cost factor. Being labour intensive, customers invest
say about $100 on a cleaner than invest in machines.

“Moreover, the approach towards car cleaning is different

in India and Europe. In India, people prefer to take their
cars to the dealers or service stations to get their cars
cleaned. However, in Europe and also in Italy, it is very
common for the car owner to clean the car himself at the
car washing bay. It is a simple process at the washing bay
where the customer parks the car in the bay, selects the
washing program, inserts the coin and cleans the car. This
system does not have a drying process but the chemicals
used in washing makes the car ready for using. The water
used for cleaning consists of chemicals and drying wax
which does not let the water settle on the surface. In India,
probably there is only one such facility on the way to Pune.
“Due to the rapid changes taking place in this market, the
demand is likely to go up. At this moment, since the
volume of consumption of our machines in India is not
very big, it is not conducive to open a subsidiary or branch
office. Being a manufacturer, we will wait for better
conditions to consider opening a facility in India for some
of our product range. Until then we will go with our
distributor network.
“Presently, we have about four importers in Delhi, five in
Mumbai and several small players in other areas. We are
also providing customized pressure jets to Eureka Forbes
and Sealedair for the domestic market. We already have
sold about 20,000 machines in the domestic line in India,”
adds Mora.

For eight years, it was known to car dealerships and service centres as a
provider of car detailing products. These include polishes, cleaners, wash
shampoos, rubbing compounds, dressers and many others.

growing brand recognition

Ninad Gadgil, general manager, automotive aftermarkets division, 3M India,

says, “Until 2008-2009, the awareness about 3M as a brand was nearly non-
existent as we operated through usual car dealerships in the organised sector.”

According to Gadgil, all major OEMs source their car care products from 3M
Car Care, hence defining a wide array of customers across the country for this
Bangalore-based firm. The company is an independent arm of 3M India, a
subsidiary of the Minnesota-based 3M Corporation, a $ 30 billion company
with operations in over 70 countries.

Car detailing covers two aspects – interior enrichment and surface refinement
– for new and old cars. “At our outlets, our services for a new car (0-3 months
of purchase date) include anti-corrosion treatments with multiple warranties
(underbody and other areas), paint protection treatments (launched a year
ago) and others for the exterior side. Interior enrichment includes
programmes for germ clean treatment (also recently launched) and many
others, for older cars (older than three months of purchase), surface
refinement treatments and other similar services,” he elaborates.
The facilities provided at 3M’s service outlets primarily differ from an OEM-
specific service centre. The focus is on appearance and hygiene (such as car AC
cleaning treatments) of a car. “The profile of customers driving into our
standalone outlets varies from small car owners to luxury cars. A true car
enthusiast understands the worth of his vehicle and he is our target. This
trend will only grow given the fact that we are working on innovative services
and programmes,” adds Gadgil.

speedy network expansion plan

The company, which follows the calendar year, plans to open 15-20 new
standalone outlets in 2014. It hopes to have a footprint in around 200 new car
dealerships as well. Going forward, 3M Car Care plans to have a total of 80-
100 standalone outlets and also be visible through 1,700 car dealerships in the
organised sector over a three-year period.

“While the business coming from the OEM-specific car service centres is
bigger than the business coming from standalone outlets currently, we are
absolutely bullish about this space to grow in future. The market potential can
be estimated from the fact that only 10 percent of all cars at car service centres
opt for car detailing jobs,” concludes Gadgil.

According to a recent market research study conducted jointly by the 3M Car

Care along with AC Nielsen, 60 percent of all car owners in metropolitan and
Tier 2 cities are aware of 3M’s brand name today. “We get roughly 300-400
cars at each of our outlets per month which adds to over 10,000 cars turning
up at 3M Car Care outlets across all locations per month currently. Nearly 25
percent business comes from repeat customers,” he says.

Gadgil estimates the annual market size of car detailing at around Rs 375
crore. 3M Car Care claims a 50 percent share and hopes to grow by 25-30
percent year-on-year. The unorganised market is the single largest competitor
for 3M Car Care in India. It is, therefore, a challenge for an organised player
like 3M Car Care to break into such territory.

3M Care Care also provides similar products for two-wheelers but the
numbers are small. Operating on the same format as cars, two-wheeler OEMs
such as Suzuki Motorcycle India, India Yamaha Motor, Bajaj Auto and others
source 3M products for dealerships and service centres. Nevertheless, none of
the existing 3M’s own outlets service two-wheelers currently as the company
fears the dilution of car-specific service provider’s image in the market. But
Gadgil says the two-wheeler space is also set to grow in this niche area.
Setting up an independent outlet, says Gadgil, can cost between Rs 50 lakh-Rs
1 crore (including the deposit for rent depending on the location). Another
substantial investment is manpower training, he adds. 3M Car Care which has
29 standalone outlets operates through a direct team of 90 people and indirect
chain of 7,000-8,000 people (employed by the 3M’s franchises and OEM
distributors across India). The top team comprises six product developers,
four technical service engineers and seven regional technical traders.

A conventional method would involve a high-pressure wash which not only takes a
considerable time to clean, but also involves wastage of a lot of water. Since salt
water or non-edible water would reduce the life of the paintwork on a vehicle, dealers
have to resort to ground water in order to wash the car thoroughly. Maruti Suzuki
India Ltd, however, is now moving from the conventional method to a new ‘Dry Wash
System’. Not only the wash time for workers has reduced to 20 minutes from
approximately 45 minutes on each vehicle, the new method has saved around 216
million litres of water every year. The system is available in 1,130 workshops and
nearly 2.28 million vehicles were cleaned using this system in the 2016-17 fiscal
year. This is three times the increase of the cars cleaned using this method in the
2015-16 timeline.
The Dry Wash System involves using comparatively lesser quantity of water without
compromising on the quality of cleaning. The entire kit consists of a dry foam polish,
micro fibre cloths, wipers and towel hand gloves. The process starts off with dusting
off the car with excess dirt or dust after which the car is sprayed with the dry foam
wash. This is the only place where the cleaning process involves water which is
minimal. To put it in perspective, if the conventional process involves 20 litres of
water, this system involves barely 500ml. Once the foam is sprayed, it is allowed to
settle and then spread across the entire exterior of the car using the hand towels
 The next process involves cleaning the
body of the car with a micro fibre cloth, however, before the cleaning starts,
windows, rear glass and the windshield are cleaned using wipers, after which the
entire car is cleaned using the microfibre cloths. The time taken for the entire system
is approximately 20 minutes which is considerably lesser than the conventional
method since it needs a lot of water which needs to be dried up more than once,
even using a micro fibre cloth. Here this sweep has to be done once, or at most,
twice.
The system isn’t a completely waterless one, however, the amount of water saved is
not just considerable, but, substantial. Not only does it reduce the amount of
operation costs at a dealership, it also reduces the water consumption involved in
cleaning a vehicle.
With Maruti Suzuki’s initiative across a number of workshops, the company not just
plans to have a cost-effective method for workshops, but also, make this entire
process more environment-friendly. At this World Environment Day, the company
has started what would be a small initiative to save water but it is a positive
commitment which would go a long way in conserving natural resources and the
environment.
Why choose Sparkle & Shine?

Availability at convenient locations out of which some are operational 24/7.

Uses high tech equipment and quality products
Availability of variety of plans and services to choose from
Provides the best services within the shortest time span
Hires professionals so as to provide hassle free experience to its customers
One of the most successful brands brought to India
Fully automated and therefore is much more efficient and standardised
Usage of steam machines to reduce water usage – eco friendly side

What other things do we offer?

- Interior washing along with exterior washing at select outlets

- App based services wherein any customer can login and perform various actions
such as – looking for nearby washing stations and outlets, go through the various
plans and tariffs to choose from, scheduling a visit, real time data on wait time
and slot availability
- A reminder system where the customer is sent notifications a day before the
date of the visit is scheduled.
- Pickup and drop facility at a reasonable price

For the future expansion and growth, we recommend the following –

- Launch a door to door program wherein car wash facilities would be provided at
residential complexes using portable high pressure steam machines
- Launch a subscription scheme offering services for different kinds of services for
time periods
- Go deeper into the car detailing industry by providing additional services such as
Anti-Rust Treatment, Engine Wax Treatment, Silencer Coating, Air Conditioning
Disinfectant, Pest Control Treatment etc.
- Sale of car care products such as foam, shampoo, mat cleaner and other related
products for easy and quick car care at home
- Expanding to other cities if the franchisee model is a success. The following cities
can be looked at for the same – Gurgaon, Kolkata, Ludhiana, Surat, and
Ahmedabad because of the growing rich and upper middle class population in
these cities

• SUPREME
• - Complete vacuuming of cars incl. seats and boot - Washing and cleaning of foot
mats
• - Body Shampooing and washing including door frames
 • -Tyre arches cleaning
• - Underbody wash - Engine hot water wash and dressing - Side doors cleaning
Dash board cleaning and polishing
• - Tires and alloy wheels treatment
• - Car perfume spray (Rs. 450 per wash)
• PREMIUM
• Complete vacuuming of cars incl. seats and boot -Washing and cleaning of foot
mats
• -Body Shampooing and washing including door frames
• -Tyre arches cleaning -Underbody wash + Engine hot water wash and dressing
• -Side doors cleaning
• -Dash board polishing & Car perfume spray
• (Rs. 300 per wash)
• BASIC
• Only water wash
• Rs. 100 per wash
• Foam plus water wash
• (Rs. 150 per wash)

‘ShineCard Program’ to be an annual membership with the

car-wash firm. This will have an annual membership fee of Rs
1999, which will make consumers eligible for seasonal and
special day discounts. They can also redeem points from each
service for further services.
The app will also have referral offers and integrated plans that
will make it attractive for the consumer. ‘ShineCard’ to be a
special tab on the app.
 • The market is nascent, and entails high investment (equipment and real estate) which is
an entry barrier.
• Time to break even and be profitable is very high.
• The returns on company owned stores would be inconsistent. However, franchisee
model will ensure fixed revenue in the form of royalty.
• Franchisee model would help in rapid expansion and stable revenues

High capital investment would be required for opening up outlets or stations on our own
Time taken to break even would be much lesser than compared to owning outlets
Franchisee model would help in rapid expansion along with providing a stable source of
revenue through royalties

The location for the integrated centre would be chosen based on the following parameters –
Kind of locality, number of cars in the locality, average per capita income, proximity to offices,
shopping malls etc.