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EF5052 INVESTMENTS
CASE 3
GROUP 8 :
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EF5052 Investments Case 3: Arundel partners, The Sequel Project
Why do the principals of Arundel Partners think they can make money buying
movie sequel rights? Why do they want to buy a portfolio of rights in advance
rather than negotiating film by film to buy the rights?
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EF5052 Investments Case 3: Arundel partners, The Sequel Project
The central stone of Arundel partners’ project is to establish a correct price for
the whole rights portfolio. To do this two methods are presented: a) calculating the
hypothetical sequel performances and obtaining a total value of investment using an
appropriate rate for discounting to present time b) using a simple Black-Scholes
options pricing model to calculate the price of the rights call.
The data which we will use to compute our calculations was provided by David Davis
and the Paul Kagan Associates which are presented in exhibits 6 to 9.
The data used assumes that the sequel’s estimated negative cost and US theater rentals
are 120% and 70% respectively, of the corresponding items for the first film. On
exhibit 7 we find the present value at year 4 and the PV of the negative cost at year 3
from the hypothetical sequels. Since the right of a film give us the opportunity to
decide weather investing into the sequel is profitable, the decision is made on Year 3.
If at that time the first film had no big success, the sequel would be immediately
discarded, thus no investment would be made and the chances of loss would be null.
The following drawing presents the option on the sequel of a film:
NO
Since the positive branch of the tree would be the only path really followed, we will
only take into account those films which have a positive NPV. From the hypothetical
sequel data we discount the net inflows at year 4 and negative costs at year 3 to the
Page 3 of 7
EF5052 Investments Case 3: Arundel partners, The Sequel Project
present time at year 0. The table below shows the 26 sequel films that have a positive
NPV.
The total sum of the 26 sequels account for 490.1 M$ which divided by all the 99
portfolio sequels gives us a price of 4.95M$ per film.
Arunde l Partne rs
Exhibit 7 (a mounts in millions of nomina l dolla rs )
As s umptio ns
S e mia nnua l infla tion ra te 1.50%
S e mia nnua l dis count ra te 6%
only profitable firm s are counte d. If the firs t film is not a s ucce s the proje ct will be abandone d NPV (26 pro fitable ) 490.158893
S ince the re is no inve s tme nt, the n no los s is m ade NPV (73 no n pro fitable ) 0
TOTAL NPV 490.158893
TOTAL # films 99
Value pe r film 4.95109993
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EF5052 Investments Case 3: Arundel partners, The Sequel Project
This approach consists of using the B-S option pricing formula to model the portfolio
right of the sequels. The variables of the BS model for a set of stochastic variables are
So, K, r, T, and sigma. And we apply it on the portfolio in the following way:
Using the data on Exihibit 7, we can obtain the mean values of the Portfolio value at
Y4 which we will discount to Y0 using a rate of return of 12% for risky businesses.
The strike price K will be the mean value of the negative cost of films. The time T for
the maturity of the right will be set on Y3, time in which the production of the sequel
must be decided. Finally sigma, will be the standard deviation of the one-year returns
of all the films of the portfolio. The results are summarized in the above table.
If we were to use the Call option table the inputs for moneyness and Cumulative
volatility would be:
Moneyness: 0.72483
Cumulative Volatility: sigma*sqrt(T) = 1.21
The nearest value on the table would be 35.5% to equate C/S, but we will use a Call
option calculator to obtain the exact value.
The call price using the BS model calculator is 5.06M$ per film. This price is the fair
price considering the hypothetical revenues of the sequels. Purchasing any right at a
lower value would be profitable and vice versa.
Method Price
NPV discounting 4.95 M$
BS Model 5.06 M$
As you can see on the table above, the estimated call price for the sequels’ rights is
quite similar. This confirms that the theory behind estimating options pricing is
correct, but weather it is truly reliable in the real case, will only depend on the
adequacy of the assumptions.
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EF5052 Investments Case 3: Arundel partners, The Sequel Project
What are the primary advantages and disadvantages of the approach you took to
valuing the rights? What further assistance or data would you require to refine
your estimate of the sequel rights' value?
Our analysis of the proposal includes a net present value (NPV) calculation of
each movie production company. It is felt that waiting to purchase sequel rights until
after the movie goes into production will make it more difficult and costly to purchase
the rights. Below are advantages and disadvantages of the approach we took to
valuing the rights.
Advantages:
Simplicity
Because all available data was used, there is a greater sample in our analysis. We
assume that more data points will lead to a more accurate conclusion.
We did not eliminate any outliers because we felt outliers are characteristic of the
industry.
The analysis is based upon historical data rather than fabricated assumptions.
We believe that breaking out the data by studio is an advantage because it
provides direction.
Disadvantages:
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EF5052 Investments Case 3: Arundel partners, The Sequel Project
What problems or disagreements would you expect Arundel and a major studio
to encounter in the course of a relationship like that described in the case? What
contractual terms and provisions should Arundel insist on?
The studio’s future behavior can change because of the existence of the contract with
Arundel Partners (AP). It might make different movies. The studio wants to withhold
movies from AP if they know they will be big hits, it was virtually impossible to write
contracts with the studios that could avoid this opportunistic behavior.
Secondly, Certain films might have to be excluded from the arrangement if the studio
itself did not already own their sequel rights.
Thirdly, in order to keep the studio committed to the success of possible sequels, it
probably would be desirable to have studio retain an interest in the revenues or the net
profits of the sequels, or to have rights for subsequent sequel, i.e., third, fourth and to
her future films, revert to the studio.
Moreover, it is good for Arundel to fix an expiration date for the sequel rights,
perhaps three years from the first film’s release, by which time Arundel would have to
declare its intentions or forfeit the rights. This arrangement may help Arundel to have
enough time to decide whether they will make a sequel. And enable it to more quickly
write off its investment in rights it chose not to exercise.
Furthermore, Arundel could grand it a right of first refusal on any rights it planned to
sell.
At last, the contract could provide that Arundel would use the original studio for
distribution, assuming its distribution fees and expenses were competitive.
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