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Customer Segment Profile


Geographic Demographic Behavioral
What is the region or other What similar characteristics What typical actions can be
location for this segment? does the segment have? observed?

Size Growth po
How large is the segment? At what rate will the segment grow?

Competitive activity Risk


How many other companies are also trying to serve this What is the likelihood of success in
segment?

Approach
How will you successfully serve this segment?

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ment Profile
Behavioral Psychographic
hat typical actions can be What are the common beliefs
bserved? of this segment?

Growth potential
what rate will the segment grow?

Risk
hat is the likelihood of success in serving the segment?

ach

er segment profile in Aha! for Marketing.

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