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  • Internalization. EPE Case Study

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    EPE seeks to internationalize Elvis Presley's brand to maintain revenue as US income streams level off. While Graceland receives many tourists, foreign visitors remain relatively low. Elvis' music and celebrity remain popular worldwide, but EPE's revenue from international deals is insufficient for investments. Obvious assets for further internationalization include Elvis' still-strong global recognition and the opportunity to promote his music, image, and Graceland more aggressively abroad.

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    Internalization. EPE Case Study

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    EPE seeks to internationalize Elvis Presley's brand to maintain revenue as US income streams level off. While Graceland receives many tourists, foreign visitors remain relatively low. Elvis' music and celebrity remain popular worldwide, but EPE's revenue from international deals is insufficient for investments. Obvious assets for further internationalization include Elvis' still-strong global recognition and the opportunity to promote his music, image, and Graceland more aggressively abroad.

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    © All Rights Reserved
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    1K views1 page

    Internalization. EPE Case Study

    Uploaded by

    vasilesculivia
    EPE seeks to internationalize Elvis Presley's brand to maintain revenue as US income streams level off. While Graceland receives many tourists, foreign visitors remain relatively low. Elvis' music and celebrity remain popular worldwide, but EPE's revenue from international deals is insufficient for investments. Obvious assets for further internationalization include Elvis' still-strong global recognition and the opportunity to promote his music, image, and Graceland more aggressively abroad.

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    © All Rights Reserved
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    of 1

    Diana Maria Iordăchescu

    Liva Vasilescu
    IBA, 1st year
    International Marketing

    INITIATION OF INTERNALIZATION
    Elvis Presley Enterprises Inc. (EPE): Internationalization of a cult icon
    What are the main motives for the internationalization of EPE?
    One of the main reasons for which EPE
    What can EPE do to maintain a steady income stream from abroad?
    At the moment, the main stream of income consists in the local US ventures, more specifically, Elvis’ mansion –
    Graceland. Although the number of tourists visiting the estate is very high, the percentage of foreigners remains
    relatively low.

    On the other hand, Elvis remains one of the most relevant celebrities/ entertainers, his songs continuing to stay
    relevant for the US and international public. However, due to the bad deal settled by Elvis’ former manager, the
    revenue that can be claimed by EPE is not high enough to continue the investments in that direction.
    What are the most obvious assets for further internationalization of EPE?

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