CONSUMER AWARENESS QUESTIONNAIRE

This is a survey of how aware people are of consumer products.

You will be asked to rate your familiarity with products in different

categories. Record your responses on the scantron sheets that accompany
this questionnaire. Use pencil only for your scantrons.

Use the scale numbers below to indicate HOW FAMILIAR you are with
each item. Fill in the appropriate box on your scantron sheet.

1 2 3 4 5
Never heard of it Somewhat Very
Familiar Familiar
CONSUMER ITEMS

Food/Beverage Computers/electronics Sporting Goods

1. Aquafina 16. BellaVox * 31. 5150
2. Big Mac 17. BenQ 32. 5X5*
3. Blue Aries* 18. CyberShot 33. Accent*
4. Boboli 19. G5 34. Bauer
5. Boylan’s 20. iRiver 35. Easton
6. Breyer’s 21. Logitech 36. Giro
7. Jones Soda 22. Macbook Pro 37. I-Power*
8. Kettle Chips 23. Memorex 38. Louisville
9. Lea & Perrins 24. Necase * 39. Mission
10. McWich * 25. Nokia 40. New Balance
11. Mega Mozza Melt * 26. RAZR 41. ProDrive*
12. Milano 27. Treo 42. Puma
13. Minty Python * 28. Trepagio * 43. Spalding
14. Peet’s Coffee 29. Western Digital 44. Titleist
15. The Gobfather 30. Yoctabox* 45. Under Armor
Cars Video games Magazines
46. Armada 61. 25 To Life 76. Allure
47. Bengal* 62. Drakengard 77. Body Mod *
48. Civic 63. Gun 78. Car and Driver
49. CR-V 64. Home Run Hitter* 79. Conde Nast Traveler
50. F-150 65. Jak and Daxter 80. Eating Well
51. Firefly 66. Midnight Club 81. Gourmet Magazine
52. G400* 67. Myst 82. Harper’s
53. Jetta 68. NBA Live 83. Hockey News
54. Palermo* 69. Rahal Racing* 84. In The Know*
55. Pantera 70. Redd Night* 85. Maxim
56. S80 71. SimCity 86. New Republic
57. Silverado 72. Spyro 87. Republican Weekly *
58. Tribute 73. Tekken 88. Ring Magazine
59. Fiat X100* 74. Twisted Metal 89. The Economist
60. Z4 Coupe 75. Zip Trials* 90. Three Stars Magazine*
Clothing stores Alcohol Music magazines
91. Abercrombie & Fitch 106. Atlantic Ice* 121. Alternative Press
92. American Eagle 107. Bacardi Breezer 122. Billboard
93. American Pioneer* 108. Budweiser 123. Da Funk*
94. Banana Republic 109. California Cooler 124. Filter
95. BIAS 110. Cardinal Sin* 125. Mixmag
96. Guess 111. Corona 126. MOJO
97. J Crew 112. Crescent Moon* 127. New Musical Express
98. L.L. Bean 113. Gettysburg* 128. Nightbirds*
99. Michael Gordon* 114. Guinness 129. No Depression
100. Nordstrom’s 115. Labatt’s 130. Relix
101. Remington Steel* 116. Pilsner 131. Spin
102. Saks Fifth Avenue 117. Sapporo 132. The Mixing Board*
103. Trey Surf Wear* 118. Sleemans 133. The Source
104. Urban Outfitters 119. Tsing Tao 134. Treble and Bass*
105. Wrangler 120. Vex 135. XXL
 Perfumes/Colognes Wines
136. Brut 151. Angelwood*
137. Chanel No.5 152. Casacana*
138. Chianti* 153. Chateau Lafite
139. Creed 154. Churchill
140. Drakkar Noir 155. Cockburns
141. English Leather 156. Firedust*
142. Escada 157. Gallo Brothers
143. Light Blue 158. Inniskillin
144. Luvlite* 159. Lindemans
145. Noa 160. Magnotta
146. Obsession 161. Meadow Ridge*
147. Old Spice 162. Mission Hill
148. Paulo* 163. Paradise Ranch
149. Tommy 164. Sumac Ridge
150. Veritas* 165. Yellowtail