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Table of Contents

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 Introduction
Project Brief:
The Musician’s Circle was created in 2015 by two sisters who wanted to marry their love of music with their
fascination with niche cultures and spirituality. They wanted to create a place for people to feel free to
explore and celebrate occult systems of belief while enjoying a unique atmosphere.

The goal for The Musician’s Circle is to provide and escape for those who can’t find one anywhere else,
as well as an adventure for those who are bold and curious enough to take it. The establishment doesn’t
necessarily want to compete on the same level as nightclubs or trendy bars, they simply want to provide a
unique environment to fill a niche not commonly addressed.

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Design Overview:
To reflect the values of the Musicia’s Circle, the brand and logo focus on uniting eclectic iconogrophy with
texture to create a one-of-a-kind style. The following pages detail the choices that define the Musician’s
Circle’s unique branding as well as the rules that help keep the design consistent.

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 Basic Elements
The fundamental building blocks for the brand are the color palette, typefaces, and
logo. To keep the designs on brand, consistent organization of these assets is key.

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 Color Palette
Primary
The purpose of combining yellow with black is to
create high contrast within our branding. This
not only helps in sustaining strong design, but
emphasizes the subtle yet striking presence that
we want our brand to have.

R: 234 G: 182 B: 49
C: 9% M: 28% Y: 93% K: 0%
#:eab631

R: 0 G: 0 B: 0
C: 75% M: 68% Y: 67% K: 90%

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Secondary
To reflect the ideas of culture and time-honored
tradtions, texture is added in place of additional
color in order to add a sense of age.

worn black paint texture

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 Typeface
Main
The main typeface is AltaCalifornia. The defining quality of the typeface is how
it combines unique aspects of several families of type (slab, serif, sans, & black
letter) and ties them into one family.

The original type face was a little too disruptive and so it has been modified to
be in headers as well as the logo’s wordmark.

the Musician’s Circle original typeface

modified typeface

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Secondary
To counteract the striking style of the main type face, Input Serif Compressed will be used for all of the
brand’s body copy needs. The consistent stroke weight throughout the typeface adds an element of uniformity to
the brand’s identity. The typeface will alternate between Medium for subheaders and light for standard copy.

Input Serif Compressed Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Input Serif Compressed Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

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 Icon
The logo combines the brand’s stylized typeface with a strong icon to create a striking design that doesn’t
reveal all of its secrets at first glance.

Inspiration for the logo comes from musical symbolism. By combining a bass and treble clef into a single
symbol, it estranges the meaning while maintaining a familiar thread. The outer ring represents the “circle”
part of the brand name while also giving the icon the feeling of a painted rune with its brush-like stroke.

Music Symbols Magic Circle

&+?

The Magician’s Music Circle, i.e. Musician’s Circle

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Ratio

2.16x

.25x
.1x

.5x

2x .1x

.5x

1x

.5x

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 Master Logo
The master logo is meant to be displayed on black & textured backgrounds which are the most prevalent
backgrounds throughout the brand identity. The multicolor logo should be used on white whenever full color is
available. The black logo should only be used on white when full color isn’t an available option.

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Variations

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 Details
Minimum Size: H: 1 in. W: 1.2 in.

Clearance: .125x

1.2 in.

x .125x

1 in.

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Restrictions

Do not put logo on fully Do not put logo on multicolor Do not move or alter the size
yellow background. background. of the icon.

Do not create single line logo.

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 Stationary
The Musician’s Circe’s stationary balances the brand’s rough visual style with a clean
organization of information to deliver a refreshing assortment of brand elements.

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 Letterhead
0.2 in.

6.5 in.
0.5 in.

7.5 in.

The Musician’s Circle

905 Chartres St
0.15 in. New Orleans, LA
504-328-0632 6.8 in.
musicianscircle.com
@musicianscirlce

1 in.

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Envelope
0.8 in.

4 in. left & right

0.2 in.

0.25 in. 0.5 in.

905 Chartres St
New Orleans, LA 70116
0.3 in. 2 in.

3.5 in.
Resident
4 in. 1234 Patrick Ln
Springfield, IL
4 in.
54321

1.5 in.

2.75 in.

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Business Card

0.25 in.

0.85 in. 0.85 in.

0.25 in.

0.3 in. 0.5 in.

0.2 in. Khamron Brooks
Graphic Designer
kkbrooks@musicianscircle.com

The Musician’s Circle 0.35 in.

905 Chartres St
New Orleans, LA
504-328-0632
www.musicianscircle.com
@musicianscircle
0.3 in. 0.5 in.

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 CD and Case
0.3 in.

0.4 in.

3.7 in.

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 Folder
1.75 in.

3 in. 3 in.

7.5 in.

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1 in.

Khamron Brooks
Graphic Designer

1 in. 4.25 in.

kkbrooks@musicianscircle.com

The Musician’s Circle

905 Chartres St
New Orleans, LA
504-328-0632
www.musicianscircle.com
@musicianscircle

1 in.

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 Stationary Mock up

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 Signage
The signange for the Musician’s Circle utilizes unique iconography in place of words
in order to reinforce the strong communicative aspect of symbols that is prevalent
across multiple cultures.

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 Entrance

3 ft.

3.8 ft.

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12 ft.

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 Directional
•

Turn
Back.

Employees
Only

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Informational

DresS Code
• No brimless headwear • No low or baggy pants
• Men are not allowed to • No Sandals or flip flops
wear sleeveless shirts • No sports cleats
• No offensive shirts • No work boots
• No athletic jerseys • All footwear with laces
•No Short pants must be tied

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 Proportions Turn
Back.

1.5 ft.
Employees
Only

9 ft.

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• •
•

1 ft.

Turn
Back.
Turn Turn .75 ft. DresS Code
• No brimless headwear • No low or baggy pants

Back. Back.
• Men are not allowed to • No Sandals or flip flops
wear sleeveless shirts • No sports cleats
• No offensive shirts • No work boots

Employees
• No athletic jerseys • All footwear with laces
•No Short pants must be tied

Only

Employees Employees
Only Only

6.5 ft.

5.5 ft.

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 Classic Menu
Special Cocktails
The First Blush | 10
This is where the description for a cocktail would go.

The Elder | 10
This is where the description for a cocktail would go.

Blood and Smoke | 9

This is where the description for a cocktail would go.

Food
Wings | 10
This is where the description for a cocktail would go.

Sunburst Fries | 10
This is where the description for a cocktail would go.

Mississippi Mud | 9
This is where the description for a cocktail would go.

Ritual Chicken | 9
This is where the description for a cocktail would go.

T
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The Elder | 10
This is where the description for a cocktail would go.

Tarot Menu
Blood and Smoke | 9
This is where the description for a cocktail would go.

Food
One of the unique elements of
the Musician’s Circle is their
Tarot card style menu. Patrons
Wings | 10
will
This receive
is where this specialty
the description menu
for a cocktail would go.
when seated and have the option
to select Fries
Sunburst from a| deck
10 of drinks
based
This on the
is where thedescription
different for acards
cocktailin the
would go.

Major Arcana. Once they’ve come

Mississippi
to a decision, Mud | 9
patrons turn in the
This is where the description for a cocktail would go.
card they wish to order.
Ritual Chicken | 9
This is where the description for a cocktail would go.

Special Cocktails
The First Blush | 10
The First Blush
This is where the description for a cocktail would go.

The Elder | 10
This is where the description for a cocktail would go.

Blood and Smoke | 9

This is where the description for a cocktail would go.

Food
Wings | 10
This is where the description for a cocktail would go.
Rose wine, Dry Gin, Lillet &
Rhubarb Syrup
Sunburst Fries | 10

$10
This is where the description for a cocktail would go.

Mississippi Mud | 9
This is where the description for a cocktail would go.

Ritual Chicken | 9
This is where the description for a cocktail would go.

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 Performance Posters

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 Simulation Images

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 Additional Merchandise

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 User Interface
The Musician’s Circle features an app that allows patrons to customize their
experience by choosing music from a cloud-based jukebox. Through the app, users are
able to select songs from a curated library add them to a public queue.

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 Cloud Jukebox

Genres
Genres Artists
Artists Jazz
Songs
Logo Logo

search search

Title Title
Neo-soul 466 songs Nardis Artist 5:49
Bill Evans

Title Title
Blues 392 songs
I Love Music
Artist
Ahmad Jamal Trio
7:22

Logo Title Title

Little Church
Artist Remix
Indie 783 songs Miles Davis, Robert Glasper...
6:35

Cloud Jukebox Title Title

Cloud Jukebox
Jazz 1,130 songs Malcolm’s Theme
Artist
8:40
Kamasi Washington

Title Title
Pop 609 songs Lament Artist
Robohands
5:23

Title Title
Hip-Hop 847 songs Cashmere
Artist 4:46
BADBADNOTGOOD

Main/ Loading Genre/Artist Song List

Screen Queue List
Search My Library Queue Search My Library

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 Nardis
Bill Evans
0:49 5:49

Song
Nardis
Bill Evans

Add to Queue Added song to Queue

0:00 5:49

Save to Favorites
Add to My Library
Listen Personally
Add to Queue
Add to Favorites

Player Confirmation
Queue Search My Library Queue Search My Library Queue Search My Library

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 Simluation Images

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 Copyright © 2019 by Khamron Brooks

Printed in the United States of America

All rights reserved. No part of this style guide may be reproduced, distributed
or transmitted in any form or by any means, including photocopying, recording,
or other electronic or mechanical methods without the prior permission of the
author, except in the case of brief quotations embodied in critical reviews and
certain other non-commercial uses permitted by copyright law. For permission
requests, write to the author, adressed “Attention: Permissions Coordinator,”
at the address below.

Khamron Brooks
2800 S. Eastern Ave.
Las Vegas, NV 89169
702-328-0682
www.musicianscircle.com

The Musician’s Cirlce logo and ideas are trademarked for educational purposes.
It is protected under U.S. Trademark Law.

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