Brand Book

Updated: January 2021

The Orchard Brand Book

Contents

Boilerplate 03
Logo Usage 04
Color Palette 09

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The Orchard Brand Book

Boilerplate
The Orchard is a leading music distribution company operating in
45 markets worldwide. With a comprehensive artist & label
services offering including full-service marketing, sync licensing,
video services, transparent data analysis, advertising, rights
management, digital and physical distribution and more, The
Orchard empowers creators and businesses to grow and adapt in
the dynamic global industry. For further information, visit
www.theorchard.com.

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The Orchard Brand Book

The Logo FULL COLOR LOGO

This is The Orchard logo.

It has two parts: ICON and
WORDMARK.

It is almost always used

together, but the icon can be
ICON WORDMARK
used on its own.

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The Orchard Brand Book

Logo Usage
There are two versions of our logo: Full Color and One Color.
Full color can be used on white and dark blue backgrounds. One
color can be used on a variety of color backgrounds as well as
photography. There should be enough space around the logo as
to not cram it next to content.

Logo requests should be sent to

communications@theorchard.com with a description of where the
logo will be used.

When writing out “The Orchard” always include “The” with a

capital “T” before “Orchard.” We are “The Orchard.”

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The Orchard Brand Book

Logo Usage
Be sure to choose the logo that is most
legible on the photo or solid background. Solid Color Logo (Orange)

Full Color Logo (White)

for darker backgrounds

Solid Color Logo (White) Full Color Logo (Blue)

for lighter backgrounds

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The Orchard Brand Book

The Icon
This is The Orchard icon.
It can be used on its own
without the wordmark. Make
sure it is clear and easy to see
when used on photos and
colorful backgrounds.

The color can be changed to

any solid color from the palette.

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The Orchard Brand Book

Logo
Misuse Do not use the old version Do not change the font of Do not rotate the logo.
with the black wordmark wordmark.

It is important to keep the

appearance of the logo
consistent. The logo should
never be modified,
Do not move the fruit icon Do not stack the fruit icon Do not alter the colors of
misinterpreted or added to in to any other position. and the wordmark. the logo.
any way. Here are some
examples of what not to do:

Do not distort, warp or Do not use the logo without Do not add any glow
skew the logo in any way. the fruit icon. effects to the logo.

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The Orchard Brand Book

Color Palette
This is our color palette. It has Primary Colors
and Secondary Colors. Most applications
should rely on the Primary Colors. Secondary HEX HEX HEX HEX HEX HEX HEX
#FFFFFF #FF893E #051c2c #093C59 #00787C #171C8F #708f41
Colors can be used if more colors are necessary PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE 2746 PANTONE 377
N/A 151 U 296 C 648 C 7474 C C U
to add contrast and appeal.
CMYK CMYK CMYK CMYK CMYK CMYK CMYK
0000 0 46 76 0 100 46 0 89 90, 33 0 65 96 6 30 28 100 91 0 10 60 27 95 8

RGB RGB RGB RBG RGB RGB RGB

Orange is mainly used for call out shapes or 255 255 255 255 137 62 5 28 44 9, 60, 89 0 118 129 23 28 143 112 143 65

highlighting content.
PRIMARY COLORS SECONDARY COLORS

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Eric Nam Aubrie Sellers

For questions:
communications@theorchard.com

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