LOGO IS NOT A BRAND

Introduction:

Logo depicts the name and purpose of a business. It can be in the form of images,
texts, outlines or combination of all three composed. It will instantly entice the
customers which will also help in structuring a great first impression. Therefore, it
will invite the customers to interact with a particular brand. It helps in
distinguishing you from others (competitors).

Brand is the name that is given to a product or service from a particular source. It
is nothing but a non-generic name for a product which helps us to tell the source of
the product.

Is logo a brand or not?

 According to me, logo is not a brand. Logo is simply a symbol which helps
to depicts one’s purpose. It is one solution of an key brand strategy
processes, which seeks to uncover the objectives identity.

 It is nothing but a small piece of a brand strategy. Whereas, brand is a

holistic image of one’s place. It includes various elements such as the
strategy, storytelling, content and so on …

 It is one crucial element of any business. Even though branding and logo go
hand-in-hand, they are not similar.

 Logo is something which comes before a brand. Whereas, brand is nothing

but an emotional experience. Which means it is an emotion behind what
 anyone feels, sees and tastes when individuals engage with one’s business
on any form of level.

 It paves the path for an effective branding. A brand is more than a logo. A
brand automatically becomes one’s personality and it holds much more
responsibility than a logo. A brand is an emotional experience that
customers or the audiences want to engage or to be a part of it.

 A brand is a promise and value where one offer to customers, it is deep-

rooted in who one is and how one care about others.

 Brand is the foundation, and one of the most vital elements of one’s
business. It includes both tangible and intangible aspects of a business.

 It helps to identify where you as a company or person fit in the mind of the
customer.