Professional Documents
Culture Documents
3.1 Introduction
The research process or methodology usually includes formulating and clarifying a topic,
reviewing the literature, choosing a strategy, collecting data, analyzing data and writing up
(Saunders et al., 2003). The research process is not strictly sequential in reality; the researcher
often needs to revisit each stage many times in order to refine the ideas.
Saunders, Lewis and Thorn hill (2003) define business and management research as undertaking
systematic research to find out things about business and management. Business and
management research not only should provide findings that advance knowledge and
understanding, it also should address business issues and practical managerial problems
Thus in this chapter the research design and approach will be explained in brief and the
appropriate and the most suitable research strategy will be selected to carry out the research on
Stage 1
Research Question
Stage 2
Instrument Development
Stage 3
Data gathering
Stage 4
Analyze data
Stage 5
Disseminate
Research design is a plan to answer the research question. A research method is a strategy used
to implement that plan. Research design and methods are different but closely related; because
good research design ensures that the data you obtain will help you answer your research
question more effectively. A research design is a framework that has been created to find
answers to research questions. The function of a research design is to ensure that the evidence