HIGHPOWEREDGRASSCUTTER

BATTERYOPERATED

Submi
tt
edby
:

Car
enan,
Aar
onJakeC.

Bobadi
l
la,
ArnonBr
ixt
er
TABLEOFCONTENTS

Sect
ion1:
Tit
lePage
*
Tabl
eofCont
ent
s
*
Execut
iveSummar
y
Sect
ion2:
1.
0Descr
ipt
ionofbusi
ness
*
Descr
ipt
ionoft
hev
ent
ure
*
Productand/
orser
vice
*
Missi
onSt
atement
*
Busi
nessModel
2.
0Descr
ipt
ionofI
ndust
ry
*
TypeofI
ndust
ry
*
Fut
ureout
lookandt
endsofi
ndust
ry
*
Anal
ysi
sofcompet
it
ors
*
Trendsandmar
ketf
orecast
s
3.
0Technol
ogyPl
an
*
Descr
ipt
ionoft
echnol
ogy
*
Technol
ogycompar
ison
*
Commer
cial
i
zat
ionr
equi
rement
s
4.
0Mar
ket
ingPl
an
*
Mar
ketsegment
*
Pri
cing
*
Dist
ri
but
ion
*
Promot
ion
*
Productofser
vice
*
Sal
esf
orf
ir
stf
ivey
ear
s
 5.
0Fi
nanci
alPl
an
*
Sour
cesandappl
i
cat
ionsoff
undsst
atement
*
Prof
ormai
ncomest
atement
*
Prof
ormacashf
lowst
atement
s
*
Prof
ormabal
ancesheet
6.
0Pr
oduct
ion(
out
sour
cing)pl
an
*
Manuf
act
uri
ngpr
ocess(
amountsubcont
ract
ed)
*
phy
sical
plant
*
Machi
ner
yandequi
pment
*
Suppl
i
ersofr
awmat
eri
als
*
Out
sour
cingaspect
s
7.
0Or
gani
zat
ionPl
an
*
For
m ofowner
shi
p
*
Ident
if
icat
ionsofpar
tnerand/
orpr
inci
pal
shar
ehol
der
s
*
Managementt
eam backgr
ound
*
Rol
esandr
esponsi
bil
i
tiesoft
hemember
sofor
gani
zat
ion
*
Organi
zat
ional
str
uct
ure
8.
0Oper
ati
onal
Plan
*
Descr
ipt
ionofcompany
’soper
ati
on
*
Flowofor
der
sandgoods
*
Exi
tst
rat
egy
9.
0Summar
y
Sect
ion3:
Appendi
ces(
exhi
bit
s)
*
Exhi
bitA-
resumesandpr
inci
ples
*
Exhi
bitB-
mar
ketst
ati
sti
cs
*
Exhi
bitC-
mar
ketr
esear
chdat
a
*
Exhi
bitD-
compet
it
ivebr
ochur
e
*
Exhi
bitE-
compet
it
ivepr
icel
i
st
*
Exhi
bitF-
leasesandcont
ract
Execut
iveSummar
y

I
nt hisreport
,Idiscusst hef easibil
it
yanddesi gnofaHi ghpower edgrasscutterbat tery
oper at
ed.Byhandl ingt hist askaut onomousl y
,theuseri sf r
eet orelaxandbewor ry
freeaboutt heirlawn.Thi spr ojectimprovesuponexi st
ingdesignsusi ngadv anced
technologiestoef ficientl
yper formi sdedicatedt ask.Toaccompl ishitst ask,t his
projecthasaspeci ficsetofgoal swhi charet obeeasyt ouse,accurate,andef f
icient.
Throughr esearch,anal ysi
sandout sideconsultat
ion,Icoulddeterminethatthisproj ect
i
si ndeedfeasible.I
n- depthdesi gnandconst ructi
onwi l
lbeginonceschoolr e-conv enes
andEngi neeri
ng.

Ourcompanyi sattemptingtoproduceanaut onomousl awnmowi ngsyst

em t owork
withthecust omer ’
sexist
inglawnmower .Thepr oducti
tsel
fwillbeaplatf
orm, onwhich
thelawnmowerr ides,butr at
herthanbei ngmanual l
ypushedi twil
lbecont r
oll
ed
autonomousl y .Thi
sproductwasdesi gnedt omeetacoupl eneedsthatwei denti
fi
edin
themar ketplace.Wewant edt ocreat
eapr oductwhi chmakest akingcareoft hel
awna
taskwhi chthose, wholackmuchmobi l
ity,canaccompl i
shwi t
hease.Att hesamet ime
wewant edtocr eatesomet hi
ngthatthecommonhomeownerorsmal lbusinessowner
couldappr eciateaswell.
SECTI
ON2

1.
0Descr
ipt
ionofBusi
ness

1.
1Descr
ipt
ionoft
hev
ent
ure
Thepr imarymot i
v at
ionforthisproj
ectistor emov ethechor eofmowi ngyour
l
awn.Bycr eatingalawnmowert hathandlesthistaskaut onomously,theuserisfreed
from t
hisphy si
call
ydemandi ngandt i
meconsumi ngt ask.Theproject
eddesi gnhelps
thosewi t
hphy si
calli
mitati
onswhocoul dnotot herwisemow t hei
rownl awn.Another
customerbaset hatisi
nneedoft hisproductisbusinessowner swhohav er at
hersmall
asofgr asst hatneedweekl ymowi ng.Thehighpower edgr asscutterbatter
yoperated
wouldallowt hem tomownt hatgr
assquicklyandwi t
houtmuchef f
ort.
1.
2Pr
oductandser
vice

The Hi gh power ed grass cut t

er battery operat
ed pl atf
orm t hat can be
mechani call
yattachedtoav ar
ietyofpushl awnmowermodel s.Iti
ncl
udesawi rel
ess,
thepl atformi t
self,andacabl ef orbatterycharging.TheHi ghpower edgr asscut ter
batteryoper atedguar anteesthatt hi
spr oductwi l
lwithst
andanycol li
siont hatmay
resultfrom operationasi ti
sdur ableenought osur vi
veanyimpactt hatcancomef rom
i
t’soper atingspeed.Anopt i
onalone- y
earwar rantywil
lbeof feredthatwi l
lcov erany
electr
oni cequipmentf ail
ureswi thinthepr oduct.Wear enot,howev er
,responsi blefor
anydamagesdonet otheactual l
awnmowerdur ingoperati
on.

1.
3Mi
ssi
onSt
atement

Thedesi gnedforthosewhocannoteasi l
ymowt hei
rlawn,socar i
ngisacri
tical
aspecttot hedesign.Thedesi
gnmustbesensi ti
vetot hecustomerswhowillbe
usi
ngi t.Itshouldmakemowi ngthel awnasi mplet askrequir
ingli
tt
letono
physi
calwor ktoaccomplish.Al
ongwi thbeingeasyt ouse,itshoul
dalsobe
safe.The pl atf
orm should make the task ofmowi ng the l
awn no mor e
dangeroust hanitwasbefore,
andifpossibl
emakei tsafer
.
 1.
4Busi
nessModel

2.
0Descr
ipt
ionofI
ndust
ry

2.
1Ty
peofI
ndust
ry

2.
2Fut
ureout
lookandt
endsofi
ndust
ry

2.
3Anal
ysi
sofcompet
it
ors

Theweaknessesoft hecurrentcompet i
torsar ethatt heyhav eei t
herav ery
expensi veproduct,ortheyhave“ doityoursel
f”projectsthatmanypeopl edonotf eel
qualif
iedt odo.Oursy stem wouldhav everymini
maladj ustmentt otheor igi
nalmower
all
owinguser stof eelcomfortabl
eoper ati
ngourpr oduct.Addi ti
onal
ly,thesimpli
sti
c
designwoul dcausepeopl et ofeelmor econfi
dentwi thourpr oductandusi ngiti
nthe
fut
ure.
Thecompani escurr
entl
ymaki ngt ot
all
yenclosedaut omat edsystemswoul dbe
asigni fi
cantthreattobusiness.Ifthemar ketprovedt obel ucrati
vetheywoul dhave
the f
acil
i
ties and space t
o easi
l
ycompet e. The i
mpacton the busi
ness would
eff
ecti
vel
yallowthem t obeabl
etocompeteatlowerpri
cesanddr
ivethi
sproductout
ofexist
ence.Howev er
,theuseofPatent
swoul dall
ow thecompanytomai ntai
na
monopoly.

2.4TrendsandMar ketf
orecasts
Asment ionedint heindustryprofil
e,thereisanexi stingmarketforrobotic
mower sinEurope,butt hemar keti
sst i
llessenti
all
ynon-existentintheUS.Howev er,
sincewef eelconsumersi nAmer i
caar enearlyreadyforelect ri
clawnmower srat
her
thangas- poweredv er
sions,wepl antoest abli
shapr esencei ntheUSt obeginwith.
Thet eam’sgoalatRoMowi stobeoneoft hemai ndri
vingfor cesinthegrowt
hoft his
mar ket.

3.
0Technol
ogyPl
an

3.
1Descripti
onofTechnology
TheRo-Mowi sar emotecont r
ol platfor
mt hatcanbemechani call
yat t
achedt oa
var
iet
yofpushlawnmowermodel s.I
tincl udesawi r
elesscontrol
l
er,theplatfor
mi tsel
f,
andacableforbatterychargi
ng.Thepl atformiscapableofr emotecont roloperati
on
wit
hinahalf
-mil
er ange,andadvancedmodel swil
lcontai
nacamer athatf eedsv i
deo
toascreenont hecont r
oll
er.Thi
sal lowsf ortheusert osteerthemowerwi t
houti t
bei
ngdir
ectl
yinsight.Thisi
sat r
ulyuniquepr oductthati
snotcurrentl
yont hemar ket.

3.
2Technol
ogyCompar
ison

3.3Commer cial
i
zat ionRequi r
ement s
Theteam hasdeci dedt odedicateal argebudgett oadvertisingandpr omotion
becauseoft hethinmar ketint heUnitedSt ates.Thegoali stoconv incepeopl eont he
receivingendoft headv ert
isement sthatar emot econt r
ollawnmoweri sal egi
ti
mat e
alt
ernat i
vet ot he widel y accepted gas-power ed mower s.We wi llbe dedicating
$150, 000annuallytoproduci ngbot hinter
netandt el
evisi
onadvertisement s,aswel las
having ourpr oductspr omot ed byhome- i
mpr ovementst oresi ncluding TheHome
Depot ,Lowe’s,andMenar ds.Sincear emote-controllawnmowerisat houghtprovoking
i
dea,wor d-
of-
mout h shoul d be anot hercont ri
butori nthe process ofgener ating
publicity
.
4.
0Mar
ket
ingPl
an

4.
1Mar ketSegment
Ourproductwi l
laddressapr obl
em thatisf acedbyi ndivi
dualswhoei t
her
cannotmowt heirpropert
yeasily,orsimpl
ydonotenj oydoingso.Thi smightinclude
peopleinthei
rf i
ft
iesorsixt
ieswhoownapushl awnmower ,butfindittoophysicall
y
demandingtowal kbehinditforhoursatatime.Thisproductisalsotarget
edtowar ds
anyonewhoownspr opertyandenj oysusingtechnologytomakehousehol dt asks
si
mpl ert
ocompl ete.

4.2Pri
cing
The team hasa moderat
e amountofflexi
bil
itywhen i
tcomest o pri
cing
becauseofthet hi
nmar
keti
ntheUS.Thr
oughfi
nancialanal
ysi
s,i
twasdet
erminedthat
thestandar
dlawnmowercouldbesoldf
orP25,
000.

4.3Dist
ri
buti
on
Asment i
onedearli
er,t
heteam’ spri
mar ymethodofdistri
buti
onist hroughbulk
salestohomei mpr ov
ementstores.Sincethesestor
eshav ethousandsofl ocati
onsin
thecount r
y,wewi l
lstar
tbysell
ingt heproducttoaf r
acti
onoft helocationsofeach
storesincewewi l
lnotbelar
geenought oprovidei
nventor
ytoev er
yretai
llocation.Thi
s
approach willtestthe marketresponse and givefeedback on t he feasi
bili
tyof
expandingtoeventual
lymakeourpr oductavai
labl
enati
onwide.

4.4ProductorSer
vice
The High powered grass cutter batt
ery oper
ated platf
orm t hat can be
mechanical
lyatt
achedtoav ar
iet
yofpushl awnmowermodel s.Iti
ncludesawi rel
ess,
t
heplatfor
mi t
self
,andacableforbatt
erycharging.
 
TheHi ghpoweredgrasscut t
erbatteryoperat
edguaranteesthatt hi
spr oduct
willwithst
andanycol l
isi
onthatmayr esultf
rom operat
ionasi
tisdurabl
eenought o
surviv
eanyi mpactthatcancomef r
om it’
soperati
ngspeed.Anopt i
onalone-year
war r
antywi l
lbeof f
eredthatwillcoveranyelect
roni
cequipmentfai
l
ureswi t
hint he
product.Wear enot,howev er
,responsibl
eforanydamagesdonet otheactuallawn
mowerdur i
ngoperati
on.

5.
0Fi
nanci
alPl
an

5.
1Sour
cesandappl
i
cat
ionoff
undsst
atement

5.2ProformaIncomest atement
Theincomest atementpr esent
edinshowsthef i
nancialexpect
ationsofthefi
rst
3y ears.Themostimpor tantnumberstonoticei
stheNetI ncomeaf terTax.Giventhe
keyassumpt i
ons,t
hef i
rstyearHighpoweredbatter
yoper atedwilll
osemoneyi nthe
fi
rsty earduet ointroducingourpr oductintoanew mar ket. Oncet hemar ketis
establi
shed,thesaleswi l
lincr
easeand Highpower edbat t
eryoperatedwi l
lbecome
profi
table.

YEAR1 YEAR2 YEAR4

Sal
esr
evenue 2,000,
000 3,
000,
000 4,
500,
000
Var
iabl
eCostofGoodsSol
d 700,
400 1,
050,
600 1,
513,
300
Fi
xedCostofGoodsSol
d 276,
600 276,
600 276,
600
Depr
eci
ati
on 4,
287 11,
634 16,
881
Gr
ossMar
gin 1,
018,
713 1,
661,
166 2,
693,
219
Var
iabl
eOper
ati
ngCost
s 400,
000 600,
000 900,
000
Fi
xedOper
ati
ngCost
s 660,
000 660,
000 660,
000
Oper
ati
ngI
ncome (
41,
287) 401,
166 1,
133,
219
I
nter
estExpense 25,
000 45,
000 25,
000
 I
ncomeBef
oreTax (
66,
287) 356,
166 1,
108,
219
I
ncomet
ax(
40%) (
26,
515) 142,
466 443,
288
NetI
ncomeAf
terTax (
39,
772) 213,
700 664,
931

5.
3Pr
ofor
macashf
lowst
atement
Thecashflowst at
ementshownbelowi nthear
easwherecashwillbespentand
recei
ved.Thesignif
icantvaluest
onoticei
nt hi
sstat
ementar
et heIncr
ease(decrease)
ofborrowedfunds.Thepay backper
iodis4years.

YEAR1 YEAR2 YEAR3

Begi
nni
ngCashBal
ance - 434,
515 529,
848
NetI
ncomeAf
terTax 39,
772 213,
700 664,
931
Depr
eci
ati
onexpense 4,
287 11,
634 16,
881
I
nvest
edCapi
tal
(Equi
ty) - - -
I
ncr
ease(
decr
ease)i
nbor
rowedf
unds 500,
000 100,
000 300,
000
Equi
pmentPur
chases 30,
000 30,
000 30,
000
Endi
ngCashBal
ance 434,
515 529,
848 881,
661
 5.
4Pr
ofor
maBal
ancesheet
Thebalancesheetshowst hecur r
entasset sandliabi
l
iti
esoft hecompany .
Assumi ngthatt
hecust omerpaysi
ncashr at
herthancredi
tall
owsf ora$0accounts
recei
vableamount.BelowinTable10,showst heseval
ues.Curr
entl
yt hecompanyhas
fewerassetsthanliabi
li
ti
es;i
nthefutur
et heassetsshouldbeamor er
eal
ist
icval
ue
consi
stentwithty
picalcompani
es.

Bal
anceSheet
Asset
s Year1 Year2 Year3
Cash 39,
772 213,
700 664,
931
Account
sRecei
vabl
e - - -
I
nvent
ory 460,
000 695,
000 1,
042,
500
Tot
al 420,
228 908,
700 1,
707,
431
Long-
ter
m Li
abi
l
iti
es
Leasehol
dImpr
ovement
s 10000 0 0
Accumul
atedDepr
eci
ati
on 4,
287 11,
634 16,
881
Tot
al 14,
287 11,
634 16,
881
Li
abi
l
iti
es
Account
sPay
abl
e 460,
000 695,
000 1,
042,
500
Annual
Expenses 936,
600 936,
600 936,
600
 Tot
alCur
rentLi
abi
l
iti
es 1,
396,
600 1,
631,
600 1,
979,
100
Long-
ter
m Li
abi
l
iti
es 14,
287 11,
634 16,
881
Tot
al 1,
410,
887 1,
643,
234 1,
995,
981

6.
0Pr
oduct
ion(
out
sour
cing)pl
an

6.
1Manuf
act
uri
ngPr
ocess(
amountsubcont
ract
ed)
Thefabri
cati
onofthel awnmowerbodyst r
ucture,devi
ce,generalon/of
fswi t
ch,
elect
ri
c motor,and r
echargeable batt
erywere used forassembl i
ng the el
ectri
cal
components.Thedevi
ceandt heswitchwereat
tachedintoasmal lwoodenblock.Later
,
thebott
om ofthewoodenbl ockwaschisel
edtocreateawi r
ingconnectionpat
hwayf or
thedevi
ceandt heswi
tch.Theelect
ricmotorwasthensolderedwit
hwi res.
6.
2Phy
sical
plant
Thegrasscut terismadeupofanel ectri
calmotor,abat ter
y,analternator,linear
blade,andal i
nkmechani sm .thepowerandchar gingsy st
em compr i
seofanal ternator
whichchar gest hebat t
erywhi l
einoperation.Theel ectri
cmot orformst hehear tof
machi neandpr ovi
dest hedr i
vingforcef
ort hedrivi
ngbl ades.Thisisachievedbyt he
combi nedeffectofmechani calactionofthecut t
ingbladesandt hefor
war dt hrustof
themower .Thesy st em i
spower edbyanel ectri
calswitchwhichcompl etestheci rcui
t
compr iset
heel ect
ricalmotorandthebatter
y .
6.
3Machi
ner
yandequi
pment
Provi
dingasaf e,cleanandgreenal t
ernati
vetoelectri
cpoweredgardenmachi ner
y,
Ryo'sbatt
erypower edr angefeatureschainsaw,polesaw,grasstri
mmer ,l
eafblower,
hedgetri
mmerandl awnmowerwhi chwillmakey ourgardenlookit
sbest.Theseareall
poweredbyani nt
er changeabl
eLi t
hium-i
onbat t
ery,whichoffer
sabatteryli
feofov er
1000+char ges.Onebat ter
yfitsal lmachines,el
iminati
ngt heneedfory outobuy
multi
plebatter
ies.
6.
4Suppl
i
ersofr
awmat
eri
als
 6.
5Out
sour
cingaspect
s
Separ
atefr
om thecust
omerspecifi
cat
ionsaretheteam-i
mposed perfor
mance
speci
fi
cat
ionst
hatt
hecar
ryi
ngpl
atf
orm shal
lmeet
.Thesespeci
fi
cat
ionsi
nclude:
●t
rav
eli
ngon“
fl
at”gr
oundatami
nimum speedof3mph
●t
rav
ersi
ngasl
opeofatl
east30degr
ees
●Tr
avel
ami
nimum of5hour
sonaf
ull
bat
ter
ychar
ge
●mustbeabl
etocutgr
asst
oal
engt
hof2i
nches

7.
0Or
gani
zat
ionPl
an

7.
1For
m ofowner
shi
p
General
Par
tner
ship-Abusinessownedbyt
woormor
epeopl
e.Thepar
tner
sshar
e
ownershi
pandcontr
olofthebusi
ness.

7.
2Ident
if
icat
ionofpar
tner
sand/
orpr
inci
pal
shar
ehol
der
s
 Pr
oductmar
ketav
ail
abi
l
ityandunder
standi
ng
 Techni
cal
knowhow
 Est
abl
i
shedbusi
nessl
i
nks
 Accesst
oresour
ces
 Ent
repr
eneur
ial
ski
l
ls
 Exper
ience
7.
3Managementt
eam backgr
ound
Thelawncar eindustr
yhasbeenar oundf orqui
t esomet i
mebutt hear
eat hat
wantstobreakintoisar elat
ivel
ynew partoftheindustry.Wewi sht
obecomet he
for
emostint he autonomous lawn moweri ndust
ry. The i ndust
ryis made up of
compani
eswhoal readyproducestandar
dlawnmower s.Theirautonomousmodelisa
secondarypr
oductt
othem,maki
ngpr
oduct
ionanexpensi
vev
ent
uret
hatt
ransl
atest
oa
highcosttot
hecustomer
.
7.
4Rol
esandr
esponsi
bil
i
tiesofmember
sofor
gani
zat
ion
Helpeachothersucceedtoaccomplisht
hecompany '
sgoalsandprovi
dethei
r
exper
ti
seondif
fer
entproj
ectsanddut
ies.Eacht
eam hasspeci
fi
crol
esandaret
ypi
call
y
str
uct
uredi
nafuncti
onalway.
7.
5Or
gani
zat
ional
str
uct
ure

8.
0Oper
ati
onal
plan

8.
1Descr
ipt
ionofcompany
’soper
ati
on
Topr
ov i
det heownerswit
hf i
nancialsecuri
ty,
theprof
it
softheini
ti
aldesi
gnofthe
Highpoweredgr asscut
terbat
teryoperatedwi l
lbeusedtopayoffl
oandebtaccruedat
companyst ar
tup.Thesecondgener ationproductwillnotrequi
remuchmor eR&D
becauseofthelackoftechnol
ogicalupgradestoit.
8.
2Fl
owofor
der
sandgoods
 8.
3Exi
tst
rat
egy
Sel
ltheCompany
Thisexi
tstrategyisj
ustasi tseems.Fr om incepti
on,youbuildsalesandbrand
valuetogett heattentionofpotenti
alsuitors.Youmayhav epr edet
erminedalevelof
profi
tatwhi chyoubegi ntomarkett hecompany .Youmayhav edonesuchagoodj ob
ofbuil
dingabr andthatacompet i
tororcongl omer at
ewi l
lseey ourcompanyasagood
fi
ttoitslong-t
erm strategy
.Thi
sopt ionoftenr esult
sindismissalofmostmanagement
i
nt hetargetcompanyandsomeconsol i
dationi ntheranks.

9.
0Summar
y
TheHi ghpower edgr asscut t
erbat teryoper atedpl atformt hatcanbemechani call
y
att
achedt oav ari
etyofpushl awnmowermodel s.Iti ncludesawi rel
ess,theplat
form
i
tself
, andacabl eforbat terychargi
ng.TheHi ghpower edgr asscutt
erbatteryoperat
ed
guarant eesthatt
hispr oductwi l
lwithstandanycol li
siont hatmayr esultfr
om operati
on
asitisdur ableenought osurviveanyi mpactt hatcancomef r
om it
’soperati
ngspeed.
Anopt i
onalone-yearwar rantywi l
lbeof f
eredt hatwi llcov eranyelectr
onicequipment
fai
lureswi thi
nthepr oduct .Wear enot ,howev er,responsi bleforanydamagesdonet o
theact uall
awnmowerdur ingoperation.
Thedesi gnedf orthosewhocannoteasilymow t heirl
awn,socaringi sacr i
ti
cal
aspecttothedesi gn.Thedesignmustbesensit
ivetothecustomerswhowi l
lbeusingit
.
I
tshouldmakemowi ngt helawnasimpletaskr equi
ri
ngli
ttletonophy si
calworkto
accomplish.Alongwi thbeingeasytouse,i
tshoul dal
sobesaf e.Theplatf
orm shoul
d
maket het askofmowi ngthelawnnomor edanger ousthani twasbef or
e,andi f
possi
blemakei tsafer
.

SECTI
ON3