Week 1 Lecture Summary:

- The difference in ICOM202 than any marketing units that is ICOM focus on
developing social change campaigns that in one may lead in some form of
social good.
- Framework of sustainable development goals (social issue 17 goals ends of
2015).
- Social change campaigns promote some from of social good.
- The Millennium Development Goals (8 goals).
- Extreme Poverty = according to the UN people who live on less than $1.25 a
day.
- A communication campaign is an organized course of actions to achieve a
particular goal typically a social, political or commercial one.
- Communication campaign definition (slide no. 15- Wk-1 Lecture).
- Ex: 350.org global divestment Day.
- Communications officer - serves as the primary focal point for a Campaign.
- Campaigns Officer - Ensure that the strategy is clear, relevant and effective,
engages with community and media.

Week 2 Lecture Summary:

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Week 4 Tutorial Note:
tutorial 4: Icom202

Q2)
• should do it before to understand the target group you focus on
pre production then process ……
• summarizing the points from the article
Q3)
difference between qualitative and quantitative research methods

Q4)
action research to solve immediate problems
there is priority in different aspects. key things in action research is -
reflection
Q5)