Our Lady of Lourdes College Foundation

Daet, Camarines Norte

Senior High School Department
SY 2021 - 2022

Empowerment Technologies

Lesson 5: ICT Project for Social Change

Learning Competency

1. Identify a local or regional cause or issue for Social Change related to specific professional tracks
that can be addressed or tackled using an ICT Project for Social Change. CS_ICT11/12-ICTPT-
IImp16
2. Integrate rich multimedia content in design and development to best enhance the user experience
and deliver content of an ICT Project for Social Change. CS_ICT11/12-ICTPT-IImp18
3. Develop a working prototype of an ICT Project for Social Change. CS_ICT11/12-ICTPT-
IImp19

At the end of this lesson, you should be able to:

1. Understand the important role of ICT in changing the world and how it contributes to the social
change
2. Use ICT to advocate change
3. Investigate how social media influences technology users
4. Create an infographic regarding social change on social media

Did you know that Philippine Animal Welfare Society (PAWS) is one of the popular advocacy
group here in the Philippines? Have you wondered how did they come up with the idea of creating the
organization? How did that organization reach the different parts of the Philippines? Using Information
and Communications Technology (ICT) as a medium of communication and even having their own
official website makes it easier for them to spread their goal to prevent animal cruelty through education.
In this module you will learn how to develop a working ICT Project for Social Change.

Learning Activities

Activity 1 – Creating a Concept Paper

Guide Questions
1. Identify a cause or issue for social change
2. Decide if Information and Communication Technology (ICT) can offer a solution to the cause or
social issue that you have identified
3. Do you think that the problem you have selected is relevant to your strand?
4. Does the project that you selected have an impact that can contribute to the community?
5. As a student, can you handle the cause or social issue that you have

11 | Empowerment Technologies – Module 6: ICT as Platform for Change

 After identifying & evaluating a cause or issue for social change, you need to create your own
concept paper. A concept paper plays a valuable role in the early stages of creating or conceptualizing
ideas for your project.

Activity 2: Audience Profiling, (Demographics and Psychographics)

Guide Questions
1. Based on your selected cause or advocacy in the previous activity, can you make a list of people
who can benefit on your cause or advocacy?
2. Who are the target audience, users, and collaborators of your ICT Project?
3. How can your ICT integration help in the process of reaching those targeted users?
4. How will your targeted users respond using ICT to a call into action

Learning Content

According to a presentation made by Mark Jhon Oxillo (2018), a concept paper has 5 basic parts,
namely:
a) Introduction – this includes a brief introduction of your ICT Project for Social Change
b) Purpose – part of the concept paper where you can find the reason why this project is worth
investing for.
c) Description – this includes the important information about your project.
d) Support – this includes the budget for the ICT project. It involves the things that you need like
internet connection, social media account. Anything that you are going to use to produce your
ICT project should be found here.
e) Contact Information – this includes information about the group, and how can they be contacted.
(e.g. emails, contact number)

Below is a simple sample of a concept paper

Project Name
Drive ko BEH (Basic Etiquette on Highways)
Introduction
Nowadays owning a vehicle is very accessible, because of this people tend to own a vehicle.
Most of them bought it for convenience, others are for show but the question is that do these people
have the etiquette & knowledge about how they take their vehicles on the road?
Purpose
This project aims to provide a solution to create a way where people will be educated on the
proper driving etiquette & safety tips through ICT.
Description
Basic Etiquette on Highways (BEH) is an information platform which aims to educate
motorists about traffic rules using the popular social media sites such as twitter, facebook, Instagram,
etc. Features of BEH includes uploading of media (photos, videos, audios, etc) where users and page
administrator can interact with each other.

Support

12 | Empowerment Technologies – Module 6: ICT as Platform for Change

 The estimated budget for the project is 1,500 pesos. It is also recommended to tap organizations
such as LTO and local government unit of barangay Bagontaas to assist in giving information about the
basic traffic rules.

Contact Information
The proponents can be contacted through the following:
Email – example_email@gmail.com
Cell number – 09123456789

Do you have any idea about what is audience profiling?

Audience profiling is the act of processing about who are the target users/customer of your ICT
project. It usually study and process the basic profile of your users like their age, income, sex, location,
behavior etc.

Demographics – According to a blog by Susan E. DeFranzo demographics are characteristics of a

population. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income
level, and marital status, are all typical examples of demographics that are used in surveys.

In designing a survey, you need to know who to survey and how to analyze all of the survey
response data into meaningful groups of respondents.

Psychographics – Psychographics are just like demographics, but it focuses on your users’ values,
behavior, habits in spending their money, hobbies, attitude, etc.

Create an online survey tool intended for your targeted users. You need to formulate questions
where in the users/members of your ICT project know what actions can they do with your ICT project.
You can use the free online survey tool using google forms. Just visit
https://www.google.com/forms/about/.

Lesson 6: ICT Project Implementation

Learning Content
Now that you are done planning and conceptualizing your ICT project for social change, and
started making your website, it’s now time to analyze how target or intended users and audiences are
expected to respond to the proposed ICT project for social change on the basis of content, value, and user
experience.

In this part of the lesson, you are going to write textual content and integrate rich multimedia in
designing of your ICT project for social change using your preferred social media platforms or blogging
platform.

LET’S LEARN!
In creating your website, these are things you need to know:
1. Content

13 | Empowerment Technologies – Module 6: ICT as Platform for Change

  Guidelines on user participation to the website. Think about on how the user can contribute to the
website.
 Mission statement. Think of an appropriate tagline of your website.
 Sections. Think of what to include in your website like registration forms, calendar of activities,
and list of artworks.
2. Design
 Platform. Decide what platform to use; it could either be social media platform or blogging
platform.
 Multimedia content. Decide whether to include background music, videos and photos in your
website that would encourage or motivate the user to participate in a call to action.
3. Value
 Interest. Think of the ways that will motivate your intended audience to participate in your
website like ease in communication enabled by ICT, access to materials and empowering support
for the art and culture based creative outputs.

Learning Activities

Activity 1: Create an ICT Project

You need to create and develop an ICT Project for Social Change relating to an issue relevant to your
professional track. Samples of these advocacies or projects include but are not restricted to:
 Antidrug campaign
 Youth election volunteer mobilization
 Animal welfare and rights
 Environmental conservation and action
 Contemporary ICT issues examples are cyber-bullying, copyright infringement, green
technology, and Internet addiction.
Please note that there are many more causes. You can choose causes that are specific or relevant to
your locality.

After choosing what campaign you have in mind you need to accompany it with a website that
will promote the campaign and to provide more information about the campaign.
Once done and approved by your teacher, in a 2-week period you need to do the following for your ICT
project:

1. A website that will promote and explain everything about your campaign.
2. Integrate rich multimedia content such as text, audio, images, animations, video and interactive
content about your campaign in your website.
3. An infographic.
4. A Facebook page, wherein you can create events for your audience to meet and collaborate about
your campaign.

Activity 2: Self-Assessment
Open your blogger account, create a new post with the title “My ICT Project Implementation
Experiences” and answer what is being asked below.
1. What are the factors you need to consider in creating an ICT Project?
2. What are the difficulties you experienced while doing your ICT Project?

14 | Empowerment Technologies – Module 6: ICT as Platform for Change

 3. What kind of content that would encourage or motivate you to participate in a call to action?
4. How will you rate your knowledge in creating an ICT Project?
5. Rate yourself from 1 to 10, which is 1 is the lowest and 10 is the highest.
6. State the reason why you have that rating for yourself?

Module Summary

1. Multimedia is a combination of one or more media such as text, graphics, drawings, and images,
audio, video and animations.

2. Multimedia Interactivity is the fundamental feature of multimedia, it is the user ability to

interact with a certain application. Multimedia allows the content to be presented in a nonlinear
way, which allows the reader to be active rather than passive.

3. Types of Multimedia
a) Text and Graphics - Slideshow, Presentation, Diagrams, Infographics
b) Audio - Music Stations, Radio Stations
c) Video - Film, Movies, Video Clips, TV Shows
d) Animations – hand drawn, 2D, 3D, Motion Graphics, Stop Motion
e) Games – Online games, Offline games,
f) Websites - Webinars and Online meetings, Moodle activities, Blogs, Interactive contents
g) Others - Virtual Reality, Augmented Reality, Holograms

4. Tim Berners Lee invented the World Wide Web -1989 the World Wide Web was invented

5. HTML: HyperText Markup Language. A language for the Web that comes in mark-up tags.
Mark up tags is written in pair. Example of mark-up tags is <body> </body>. You can see this in
all websites coding.
6. URI: Uniform Resource Identifier. A unique identifier of website address on Web resources. It
is also commonly called a URL (Uniform Resource Locator).

7. HTTP: Hypertext Transfer Protocol. This allows to retrieve the linked resources on all Web
pages.

8. Digital Citizenship is a term use to a social responsibility in the digital world. It involves the
appropriate and responsible use of technology to all users. It is more than being safe online.

9. Digital Citizen is a term use to describe a person who uses the online and technology world
safely and responsibly. As a digital citizen, we need to have the ability to discern what is positive
to share online and what should not be exposed. Respecting others works and giving proper
credits is a must to a digital citizen.

Reference/s

Department of Education. Empowerment Technologies (Student Reader) Oxillo, M. (2018). ICT

Project for Social Change. Retrieved January 18, 2019, from
https://www.slideshare.net/markjhonoxillo/ict-project-for-social-change

DeFranzo, S. (2012). Why Use Demographic Questions in Surveys. Retrieved January 19, 2019,
from https://www.snapsurveys.com/blog/demographicsquestions-surveys/

15 | Empowerment Technologies – Module 6: ICT as Platform for Change

16 | Empowerment Technologies – Module 6: ICT as Platform for Change