EMPOWERMENT

TECHNOLOGIES
Quarter 2 – Module 5

Learner’s Packet
 EMPOWERMENT
TECHNOLOGIES
Quarter 2 – Module 5

Pre Assessment:

PART 1 - write T if the statement is correct otherwise, write F on the space before each number.

______1 .The my site tab in WordPress contains statistics about your blog.

______2. In your created Facebook page, a summary of the statistics will appear on the left side of
your cover photo.

______3. Organic refers to the posts reached through a paid advertisements.

______4. The overview tab under insights of your Facebook page contains a summary of statistics
relating to it.

______5. The likes tab under insights to your Facebook page contains the number of visits to your
timeline.

______6. Demographics refers to the statistics characterizing human population usually divided by
age, gender and location.

_____7. In WordPress, you can view daily, weekly, monthly and annual statistics.

_____8. All web Hosting sites offer an access to the site statistics to premium users only.

_____9. Facebook offers statistics to know the age range of your site’s visitors.

_____10. Using Statistics, you can determine which day and time you can reach the most people.

PART 2 - ANSWER THE FOLLOWING IN LESS THAN FIVE SENTENCES.

11- 15.How important are demographics in your selected field? How can it be used?

16 – 20. What do you think are the disadvantages of having no site statistics?
PERFORMANCE STANDARD:
At the end of the 4-week period collaboratively participate actively in the creation and devel-
opment of an ICT Project for Social Change relating to an issue in specific professional tracts. Top-
ics may cover, but are not limited to:
1. Promotion of wellness in the home (Sports)
2. Street food safety and cleanliness drive (Tech-Voc)
3. Cultural heritage promotion through new designs “Pinoy pride” (Arts)
4. Savings and financial literacy drives and advocacies (Business/Academic)

LEARNING COMPETENCIES:
1. Identify a local or regional cause or issue for social Change related to specific professional
tracts that can be addressed or tacked using an ICT Project for Social Change
2. Analyze how target or intended users and audiences are expected to respond to the proposed
ICT Project for Social Change on the basis of content, value, and user experience
3. Integrate rich multimedia content in design and development to best enhance the user experi-
ence and deliver content of an ICT Project for Social Change
4. Develop a working prototype of an ICT Project for Social Change

LESSON MOTIVATION:
So far we have used several online platforms and applications to our advantage in promoting and
selling products and even a small campaign about our community. It is now time to take all of these
knowledge to the next level by identifying which platforms can help you in your campaign for social change.

LESSON DISCUSSION:
For the next few weeks you will be focusing on creating your social media campaign, for this lesson
you will go through the planning stage.

CREATING A CONCEPT PAPER

Before starting a your project you should be able to do the necessary paper work, this allows
experts to see if your projects is doable over the time frame that was given and if it is significant
enough to be made into reality.
A concept paper is a document used to convince a panel of potential funders to help a prod-
uct, program or service become reality. Your teacher will play the role of the sponsor and you have
to convince them that your project is worth your time and effort.
FIVE ELEMENTS OF A CONCEPT PAPER

INTRODUCTION - includes your mission and vision and a brief introduction of your project.
PURPOSE - includes the reasons why this project is worth you and your sponsor’s time, effort and
money.
DESCRIPTION - includes all the necessary information about the project. In ICT, it involves the
sites you are going to produce and the purpose of each and how they work in unison.
SUPPORT - contains the budget needed for the project. Some concept papers do not specify any
amount requested from the sponsor.
CONTACT INFORMATION - includes information on how you be contacted.

SIMPLIFIED ICT PROJECT PROCESS OVERVIEW

1. Planning - Involves the following task (but not limited to):

 Conceptualizing your project

 Researching on available data about your topic
 Setting deadlines and meetings
 Assigning people to various tasks
 Finding a web or blog host
 Creating a site map for tour website
 Listing down all applications that you need including web apps
 Funding (If applicable)

2. Development - involves the actual creation of the website(s), involves the production of im-
ages, infographics, etc
3. Release and Promotion - involves the actual release of the website for public view and pro-
moting it. Promotion typically starts before the actual release.
4. Maintenance - involves responding to feedback of your site visitors and continuing to im-
prove your website.

IMPLEMENTATION:
A SUBMISSION PORTAL FOR LEARNING TASK: PLANNING AND CONCEPTUALIZING AN ICT
PROJECT FOR SOCIAL CHANGE.
Create a video blog as an ICT Project integrating all the viewpoints and research contributed from
members of the group given a different set of activities
For each week. For the first week, collaboratively work in groups in performing the following activi-
ties:
1. Grouping
There should be 4 to 5 members per group depending on the number of students in the
class and the available topics presented in the class.
2. Brainstorming
After the grouping has been done, all members of the group should gather around and
spontaneously discuss about the following:
Member Assignment and Distribution of Work
The group should assign a leader that will be managing the entire group and will be assigning
the roles for each member. Based from these roles, the leader should identify what are the
specific tasks that the member should perform.

Improving Team Dynamics

This can also be part of brainstorming activity where all members of the team get to know
each other well and identify the strength of each individual. In this manner, the leader may
know the capability of all members and can easily assign roles for each.

Collaboration of Research
The students should talk about the topic that has been assigned to them individually and
should share within the group about their own insights as indicated from their previous reac-
tion paper. All members should read all learning tasks for this implementation first for them
to identify what is the expected final output as ICT project and what each member can con-
tribute for the project. All research materials that have been gathered from previous imple-
mentation of individual members of the group should be collectively summarized to create
the initial project content.

3. Planning

Each group should be able to create their own Gantt chart as their guide in finalizing their
project. A Gantt chart is one of the most popular and useful ways of showing activities (tasks
or events) displayed against time. On the left of the chart is a list of the activities and along
the top is a suitable time scale. Each activity is represented by a bar; the position and length
of the bar reflects the start date, duration and end date of the activity.
 The chart may be created via a spreadsheet of your own preference. For this current project,
the scale should be within a month, spanning 30 days in the timetable. The activities may in-
clude, but not limited to, the following:

1. Brainstorming/Improving Team Dynamics/Collaboration of Research

2. Gathering of the Needed Materials
3. Submission of Progress Reports
4. Plot Making/Script Writing
5. Demographic/Audience Profiling
6. Video Editing
7. Online Poster Making
8. Submission of Final Project

At the end of the 1st week, submit a progress report containing the following:

1. List of members and assigned roles and tasks

2. Gantt chart
3. Collaboration of all the Research Works
4. List of Materials Needed

RESEARCH AND AUDIENCE PROFILING

A submission portal for learning task: Research for ICT Projects, Audience profiling, (demographics
and psychographics)

Create a video blog as an ICT Project integrating all the viewpoints and research contributed from
members of the group given a different set of activities for each week.

For the second week, collaboratively work in groups in performing the following activities:

1. Audience/demographic profiling

Determine the target viewers (preferably your classmates and your professor) for your video that you
are about to create. Include important basic information to consider in profiling (age, gender,
knowledge on the topic). Through this, the group may be able to determine what genre will suit best
for the video that will be liked by the viewers themselves.

2. Plot Outlining

Construct a plot that you have discussed with your peers during the brainstorming process and put it
into writing. Include the setting where you are going to shoot all your video clips, who are the people
who will play part in the video, and finally, the storyline that you are going to follow. Select your
preferred genre (comedy, narration, documentary, etc.) and make sure to implement originality and
creativity in creating this project.

3. Script Writing

Write a script that the characters in the video will recite under the video shoot. Include in the script the
setting where that clip will be taken, actions to be taken during the scenes, and some background voices
that may be narrated or a voice over of some sort.
4. Casting

Based from the script written and the plot created, the film director may then assign the cast appropriate for
each role. The group should also gather list of supporting characters that they need, as well as extra charac-
ters if necessary.

At the end of the 2nd week, submit a progress report containing the following

1. Audience/demographic profile
2. Written plot
3. Script
4. Cast of characters

WEEK 11 – 12 ASSESSMENT
PART 1 - enumerate five things that should be accomplished or considered during planning stage of an ICT
project.

1.
2.
3.
4.
5.

PART 2 - Arrange the following steps in order using the numbers 1 – 4. Put x if the step is not part of the
process.

______ Release of Promotion

______ Coding

______ Maintenance

______ Testing

______ Development

______ Planning

______ Reading
PERFORMANCE STANDARD:
At the end of the period independently and collaboratively co-manage an online ICT Project
for Social Change through available tools, resources, and platform

LEARNING COMPETENCIES:
1. Demonstrate how online ICT Projects for Social Change are uploaded, managed, and pro-
moted for maximum audience impact
2. Generate a technical report interpreting data analytics, e.g. Google, Facebook, or similar traf-
fic data on the general aspects of search visibility, reach, and virility.

LESSON MOTIVATION:
Which among your site’s contents will become the most popular?
After your campaign from the previous lessons take the challenge, ask yourself what campaign
materials served as your best. Take a look at the other group campaign materials and see if they are
also effective. Are these campaign materials really that useful? If so, how does it affect your websites?

LESSON DISCUSSION:
Have you ever wondered why websites publish new content at a certain time or date? In the
business world, companies would use sites statistics to check how popular their websites is and at
which day and time they get the most traffic, this way their new content could reach more people.

MONITORING SITE STATISTICS ON DIFFERENT PLATFORMS

WordPress
Once you log in to your WordPress account, you are on the Reader tab by default. Simply click
on My Sites and from there you will see the statistics for your blog.
Facebook

In your Facebook page, a summary of the statistics will appear on the right side of your cover
photo: Hovering your mouse pointer over “Post Reach” will give you more insights on which recent
post reached the most people: Clicking on the Insights tab will give more in-depth statistics:

Overview – contains the summary of statistics about your page

DEFINITION OF TERMS ON YOUR FACEBOOK STATISTICS:

Reach: Organic – your posts seen through the page’s wall, shares by users, and the news feed

Reach: Paid – your posts seen through paid ads

Post Clicks – number of clicks done to your posts

Likes, Comments, and Shares – actual interaction done by your audience either through liking the
post, commenting on it, or sharing it on their walls.
Likes – contains the statistics about the trend of page likes

Reach – contains information about the number of people who was reached by your post

Visits – contains data of the number of times your page tabs (like the Timeline) are visited

Post – contains data showing when (day and time) you site visitors visit your site

People – contains statistics about your audience’s demographics (age, location, gender, language,
and country). It is also includes demographics about the people you have reached and engaged with.

Demographics - refers to the statistics characterizing human population usually divided by age, gen-
der, income, location, and language.

IMPLEMENTATION: PUBLISHING AN ICT PROJECT

The web page should contain the following at a minimum:

1. Video created from second implementation

The video should be playable within the web page created and should fit well in the page. If
possible, allow the video to be shown in full screen mode once the video is played.

2. Collaborative Research Work

The summary written from previous implementation should be placed in the web page.

3. List of Members and Assigned Roles

Roles may include the previous ones from second implementation as well as the current role/s
for the web page design.

4. Logo

Design a logo that will depict something in relation to the topic selected for the group. The
logo may be placed besides the title or header of the page. In addition, create a link for a sepa-
rate page or allocate a portion in the web page where it describes everything about the logo
(why was it designed as such, what are the colors and symbols signify, etc.).

5. Other web page content

Other deliverables from previous tasks may be included in the web page. These may include
the following:
 Summary of the video plot
Congratulatory remarks / comments given by viewers
Poster (the link of the social media site where it was posted may be used)
Cast of characters and staff
At the end of the week, show your web design to your instructor to be evaluated.

Designing and Copywriting A submission portal for learning task: Designing and copywrit-
ing for ICT Projects

Create a video blog as an ICT Project integrating all the viewpoints and research contributed
from members of the group given a different set of activities for each week.

For the third week, collaboratively work in groups in performing the following activities:

1. Compiling Video Clips

The unformatted video clips taken for the project should be compiled and placed in a
single file and be submitted. The file may be placed in a DVD/CD to be submitted to
the instructor. Consider the size of the final video to be created as well. NOTE: the
video blog will be uploaded in the web page in Implementation 3, so the file size should
be smaller (around 500MB or less); with this on hand, the length and resolution of the
video should be taken into consideration.

2. Comments for Revision and Recommendation

The group should be able to invite viewers to watch the show through advertising. They
should be able to create an online poster which features the video that they are about to
show. The poster should include the cast (nick names will do) and an image depicting
the storyline. The setting where and when the video will be shown may be opted not to
be included in the poster.

The poster should then be posted in any of the blogs, particularly Facebook/Twitter/In-
stagram, etc. The instructor may then base the mark for the advertisement based from
the number of views, likes or comments. The higher the number of website statistics
for the blog where the poster is uploaded, the higher the marks may be given.

At the end of the 3rd week, submit a progress report containing the following:

1. DVD copy of the archive of all the video clips taken

Note: if the files created are large enough to be submitted, your instructor may opt to set a schedule
to view all your clips instead of having them submitted.

2. Comments for revision

3. Online Poster

4. Screenshot of the poster uploaded online including the number of views/likes/comments

Post Test:

PART 1 - write T if the statement is correct otherwise, write F on the space before each number.

______1 .The my site tab in WordPress contains statistics about your blog.

______2. In your created Facebook page, a summary of the statistics will appear on the left side of
your cover photo.

______3. Organic refers to the posts reached through a paid advertisements.

______4. The overview tab under insights of your Facebook page contains a summary of statistics
relating to it.

______5. The likes tab under insights to your Facebook page contains the number of visits to your
timeline.

______6. Demographics refers to the statistics characterizing human population usually divided by
age, gender and location.

_____7. In WordPress, you can view daily, weekly, monthly and annual statistics.

_____8. All web Hosting sites offer an access to the site statistics to premium users only.

_____9. Facebook offers statistics to know the age range of your site’s visitors.

_____10. Using Statistics, you can determine which day and time you can reach the most people.

PART 2 - ANSWER THE FOLLOWING IN LESS THAN FIVE SENTENCES.

11- 15.How important are demographics in your selected field? How can it be used?

16 – 20. What do you think are the disadvantages of having no site statistics?
 Department of Education Division Rizal

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