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11/12

Media and
Information
Literacy
Quarter 2 – Module 9:
Multimedia Information and
Media
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Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 2 – Module 9: Manipulative/Interactive Media and Information
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Development Team of the Module

Writer: Jenelyn A. Abico
Editors: Latreia Estabillo, Jenerose Castillo, Camille B. Sabado
Reviewers: Evelyn C. Frusa, PhD, Rolex I. Lotilla, Arvin Tejada
Illustrator:
Layout Artist: John Lester B. Escalera
Cover Art Designer: Reggie D. Galindez
Management Team: Allan G. Farnazo, CESO IV – Regional Director
Fiel Y. Almendra, CESO V – Assistant Regional Director
Crispin A. Soliven, Jr., CESE - Schools Division Superintendent
Roberto J. Montero, Ed.D, CESE - ASDS
Gilbert B. Barrera – Chief, CLMD
Arturo D. Tingson Jr. – REPS, LRMS
Peter Van C. Ang-ug – REPS, ADM
Gilda A. Orendain - REPS – Subject Area Supervisor
Belen Fajemolin, PhD - CID Chief
Evelyn C. Frusa, PhD - Division EPS In Charge of LRMS/
Subject Area Supervisor- ICT
Bernardita M. Villano - Division ADM Coordinator
Carlo S. Melendres, PhD - EPS – Senior High School Coordinator
Subject Area Supervisor- ICT

Printed in the Philippines by Department of Education – SOCCSKSARGEN Region

Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax: (083) 2288825/ (083) 2281893
E-mail Address: region12@deped.gov.ph\
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11/12
Media and
Information
Literacy
Quarter 2 – Module 9:

Multimedia Information and

Media
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Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning
Module (SLM) on Multimedia Information and Media!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module
(SLM) on Multimedia Information and Media!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

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Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the Multimedia Information and Media. The scope of this module permits it to be
used in many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module focus on learning outcome, namely:

LO 1 – Describes the different dimensions of multimedia information and

media. (MIL-11/12MM-IVij-23)

After going through this module, you are expected to:

a) Define multimedia and its characteristics;
b) Identify the advantages and limitations of multimedia; and
c) Use design process in creating a multimedia product.

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Definition of Terms

Animation

A way of making a movie by using a series of drawings, computer graphics, or

photographs of objects that are slightly different from one another and that when
viewed quickly one after another creates the appearance of movement.

Dynamic

Always active or changing.

Integration

The act or process or an instance of integrating.

Limitations

The act of controlling the size or extent of something.

Multimedia Information and Media

Refers to materials, programs, applications, and the like that teachers and students
use to formulate new information to aid learning through the use, analysis,
evaluation, and production of a combination of different types of media.

Static

Showing little or no change, action, or progress.

Technology

The use of science in industry, engineering, etc., to invest useful things or to solve
problems.

Definition taken from Merriam-Webster Dictionary

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What I Know

Activity: Read each statement carefully, then write T if the statement is true,
and F if it is not. Write your answer in your activity notebook.

_______1. Multimedia refers to the combination of programs and applications to

promote information.

_______2. Visuals promote interactivity in a multimedia presentation.

_______3. Animation is excluded in multimedia works.

_______4. Dynamic media is boring due to its traditional formats.

_______5. Text and PDF are considered as dynamic media.

_______6. It is not necessary for multimedia to be computer-dependent.

_______7. Multimedia and information can be an outlet of industrial related

concerns.

_______8. Multi-sensorial is a strength of multimedia.

_______9. Multimedia as to its advantage caters all groups of audience regardless of

their physical conditions and status.

_______10. Multimedia can be described as a combination of traditional and new

media.

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Lesson
Multimedia Information
18 and Media
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. This module covers all the above-
mentioned concepts.

What’s In

Manipulative/Interactive media focuses on the participation of the media user. It

allows every individual to respond and actively participate in various topics or
platforms resulting in more active sharing and processing of information.
Over the years, it has been established that information can be expressed through
text, speech, sound, graphics or images, animation, and video. A combination of
these media sources is considered multimedia.

Activity: In your activity notebook, describe the following media platforms below as
to their uses.
Text Visual Audio Motion Interactive

Notes to the Teacher

Emphasize that the topic is the synthesis of all the components of
media.

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What’s New

Activity: Answer the following questions briefly. Write your answer in your activity
notebook.

1. In your own words, how do you define multimedia information?

__________________________________________________________________________________

__________________________________________________________________________________

2. Enumerate examples of what you considered as multimedia platform

__________________________________________________________________________________

__________________________________________________________________________________

3. List down the elements that comprises multimedia

__________________________________________________________________________________

__________________________________________________________________________________

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What is It

MULTIMEDIA INFORMATION AND MEDIA

“Multimedia means that computer information can be represented through audio,

video, and animation in addition to traditional media. If we divide the multimedia
into its component part, we will get multi-meaning more than one, and media -
meaning form of communication. A field concerned with the computer-controlled
integration of text, graphics, drawings, still and moving images (video), animation,
audio, and any other media where every type of information can be represented,
stored, transmitted, and processed digitally”. (Dave Marshall, 2001)

Multimedia and Information is comprised of various elements as follows:

Elements of Multimedia

Image source:https://slideplayer.com/amp/9302681/

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The above mentioned elements are classified into Static and Dynamic Media.
Web Development & Technology Resources published an article by Amy Lee,
titled “Dynamic and Static Media: What’s the Difference?” reports the following:

There are two categories of media based on the way in which content is displayed on
a website:

Static media—this refers to content that doesn’t change. For example, an

advertisement in a newspaper or magazine is static, because it remains as printed.
It will be the same every time we view it. Static media can also refer to those parts of
your website that rarely change. It may include landing pages, homepages and white
papers.
Dynamic media—content that is constantly updated and is interactive. It appears
on websites, online forums and social media feed. A website is considered dynamic
when it is frequently updated or changed. Dynamic media can facilitate interaction
between users and a business or product. Social networking websites like Facebook
and Twitter all use dynamic media to gain feedback from their users so they can
improve their experience and make them spend more time on their applications and
websites.

The advantages and disadvantages of Static media

Pros:
Easy to create. Static media is created once and publish to multiple channels. It
does not need any maintenance.
Easy to control. People who view static media can’t change it. All they can do is
share it or comment about it. This is an advantage for websites representing
regulated industries who must review and approve all the content they publish.
Focused message. Static media is good for sending messages to your customers,
or for presenting ads. This includes content that conveys a focused and consistent
message.

Cons:
Boring. Static media may be good enough for your website first-time visitors.
Returning visitors will be bored with seeing the same page again, and your site
quickly.
No interaction. Here is rarely interaction between the user and the website when
media is static.
Not mobile-friendly. Static media like long texts or PDF files are difficult to view
on a mobile screen.

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The advantages and disadvantages of Dynamic media
Pros:
Personalized experience. This is with dynamic media, personalized content
adjusted to your user’s online behavior will encourage repeat visits and
subscribers.
Website promotion. Search engines, like Google, will promote websites with fresh
and dynamic content.
Flexibility. A dynamic media which customized the website content according to
the user’s device.
Interactive. It is a website using dynamic media which responds to user behavior
by presenting multimedia content, including video and audio, that is relevant to
their interests.

Cons:
Higher costs. Dynamic media has costs related to the need to continuously produce
high-quality media content.
Organizational changes. Switching from static media to dynamic media requires
organizational change.
Requires analysis tools. When dynamic media is used, you will need to monitor
your website activity to optimize it for conversion rates.

Furthermore, Multimedia system has four characteristics:

 Multimedia systems must be computer-controlled

 Multimedia systems are integrated
 The information they handle must be presented digitally
 The interface to the final presentation of media is usually interactive

In evaluating a multimedia product, two major aspects that are of prime

importance: technology and content.

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Below are selection criteria that can be used to evaluate multimedia:

Who are the possible users?

What aspects of the users are to be
Target Audience considered? (persons with disability,
language barrier, reading level,
culturally-sensitive, etc.)
CONTENT Who is the author of this multimedia
Sender / Author product?
How credible is the author?
What is the tone (authoritative,
Key content informative, encouraging, enticing, etc.)
of the multimedia product?
Is the information correctly presented?
Purpose Does it meet the objectives of the topic?
What are the elements (text, sound,
images, animation, etc.) used?
Do the elements help in conveying the
message?
Form / Style
Do the elements follow the different
TECHNOLOGY principles of design? Is it pleasing to the
eyes?
Do the sound and video run smoothly
together?
Is the selected format commonly used?
Is it easy to use?
Medium / Format Does it allow the user to cancel or return
to an action?
Are the instructions easy to use?

In addition, Multimedia is used in various way including the advertisement, art,

education, entertainment, engineering, medicine, mathematics, business, and
scientific research.

Study the information provided below as to the uses, advantages, and limitations of
multimedia.

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Uses of Multimedia

Fields Uses

Entertainment and Fine Arts movies and animation, interactive

multimedia, others
computer-based training courses,
Education edutainment (blend of education and
entertainment, others
Engineering, Mathematical and modelling, simulation, others
Scientific Research
presentation for shareholders,
Industry superiors and coworkers, employee
training, advertising and marketing,
others
Medicine virtual surgery, simulation, others
stand-alone terminals and kiosks in
Multimedia in Public Places hotels, railway stations, shopping
malls, museums, and grocery stores;
digital bulletin boards; others

Advantages and Limitations of Multimedia

Advantages: It is best known for being multi-sensorial (sight, hearing, etc.), it can
be interactive, caters to a wide audience.

Limitations: It can take up a lot of digital storage, some products may cater to
the larger population but neglect some groups (i.e. persons with a disability, non-
native language speakers)

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What’s More

Activity. To deepen your understanding of the topic, answer the following questions
concisely.

1. What makes Multimedia Information an interactive and collaborative means of

presenting information?

__________________________________________________________________________________

__________________________________________________________________________________

2. Differentiate Multimedia Information from other media resources in delivering an

intended message.

__________________________________________________________________________________

__________________________________________________________________________________

3. How do you see the role of multimedia in today’s society?

__________________________________________________________________________________

__________________________________________________________________________________

4. Given the limitation of multimedia, how do you perceive its impact towards the
affected group?

__________________________________________________________________________________

__________________________________________________________________________________

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What I Have Learned

Activity 1: Answer the following concisely.

1. Define multimedia media.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. The things I learned about multimedia information are…

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

3. What is the difference between static and dynamic media?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

4. Enumerate the advantages and disadvantages of multimedia and information.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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Activity 2: Enumerate the elements of multimedia and describe each.

Elements of
Multimedia

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What I Can Do

Activity : Fill in the Media and Information Design Framework below using the
given scenario. Complete the task based on your own track/strand.

Scenario: You work for a company that creates multimedia content for educational
purposes. Your supervisor tasks you with the creation of multimedia product
intended for elementary students. The topic is about:

(STEM): How to promote healthy lifestyle

(ABM): How to save money wisely
(HUMSS): How to become a good leader
(TVL): How to use one’s skills in becoming successful
(ARTS/SPORTS): How to foster one’s talent

Component Guide Questions Answers

Target Who are your intended

Audience audience?

Sender Who is creating this product?

Key Content What topics are included?

What do you intend to

Purpose accomplish after your
audience will use the
product?
Is the product designed to
entertain, to educate, to
inform or to call for action?
What will be the tone of the
Form/Style message?
What fonts, color or shapes
that you will use?
Do you need background
music?
What information or media
Medium/ types will you use or combine
Format to create the product?
What devices will be used to
create and run the product?

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Assessment

Instruction. Using the results presented in your design framework.Construct an

infographic that illustrates your ideas. Be creative. Use short-sized bond paper.

Sample of Infographic

Image Source: https://visual.ly/community/Infographics/technology/infographics-benefits-their-use-

online?utm_source=visually_embed

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Infographic Rubric

Criteria 5 4 3 2
Content is Content is Some required Content is
accurate and accurate but information questionable.
all some required is not
Content required information presented in a
information is is missing. logical order.
presented in a
logical
order.
Presentation Presentation Some tools are Presentation
Presentation flows well and flows well. used to show is
of logically. Tools are used acceptable unorganized.
Information correctly understanding.

Use of visual Most visual Many visual No visual

Use of design are design design were design is
Visual appropriate. elements are used used.
Design Layout is appropriate inappropriately.
pleasing to the
eye.

Additional Activities

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Write a short reflection about your learning in this module, and state how it might
have helped you analyze retrieved information.

_________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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What I Know
1. T
2. T
3. F
4. F
5. F
6. F
7. T
8. T
9. F
10. T
Answer Key
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References

Commission on higher Education, 2016. Teaching Guide for Senior High

School MEDIA AND INFORMATION LITERACY CORE SUBJECT.

Lee, A. (n.d) Web Development & Technology Resources. “Dynamic and Static
Media: What’s the Difference?. Retrieved from https://codecondo-
com.cdn.ampproject.org/v/s/codecondo.com/dynamic-and-static-media-
whats-thedifference/amp/?amp_js_v=a2&amp_gsa=1&usqp=mq331AQFKAG
wASA%3D#aoh=15936906879509&csi=1&referrer=https%3A%2F%2Fwww.g
oogle.com&amp_tf=From%20%251%24s&ampshare=https%3A%2F%2Fcode
condo.com%2Fdynamic-and-static-media-whats-the-difference%2F

Media and Information Literacy Curriculum Guide by DepEd

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