MODULE

2
SELF-LEARNING MODULE
Second Semester
SY 2020 - 2021
NAME: SCORES
GRADE & SECTION: SUMMATIVE:
PERFORMANCE TASK:

(Week 3)

Lesson 3: Developing an ICT Project for Social Change

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 LESSON
Developing an ICT Project for
3 Social Change

This module discusses how to develop an ICT Project for Social Change covering the
topics of:
• Planning and conceptualizing an ICT Project for Social Change
• Research for ICT Projects, Audience profiling, (demographics and
psychographics)
• Designing and copywriting for ICT Projects
• Developing and constructing the ICT project

Samples of these advocacies or projects include but are not limited to:
• Antidrug campaigns
• Youth election volunteer mobilization
• Animal welfare and rights
• Environmental conservation and action
• Contemporary ICT issues such as cyber bullying, copyright infringement,
green technology, and Internet addiction

What I Need to Know

After going through this module, you are expected to:

1. Identify a local or regional cause or issue for Social Change related to specific
professional tracks that can be addressed or tackled using an ICT Project for Social
Change CS_ICT11/12-ICTPT-IIm-p16
2. Analyze how target or intended users and audiences are expected to respond to the
proposed ICT Project for Social Change on the basis of content, value, and user
experience CS_ICT11/12-ICTPT-IIm-p17
3. Integrate rich multimedia content in design and development to best enhance the
user experience and deliver content of an ICT Project for Social Change CS_ICT11/12-
ICTPT-IIm-p18
4. Develop a working prototype of an ICT Project for Social Change CS_ICT11/12-ICTPT-
IIm-p19

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What I Know
Instruction: Read each statement carefully and write your answers on the blank before the
number.

__________________________________ 1. It involves the actual creation of the website(s) / page, this

involves the production of images, infographics and etc.
__________________________________ 2. It involves that actual release of the website / page for
public view and promotion. Promotion typically starts
before the actual release.
__________________________________ 3. It involves responding to feedback of your website / page
visitors and continuing to improve the website/page.
__________________________________ 4. Social media do not control their lives but gets anxious
when unable to access networks. (20% of Facebook users
would feel anxious or isolated if they had to deactivate
their accounts.
__________________________________ 5. Popularity contest, high numbers of followers, fans, likes
and retweets. (1 out of 10 Twitter users want more
followers than friends.)

What Is It

Developing an ICT Project for Social Change

Planning a Social Campaign

• You should be able to complete the essential papers, also known as a Concept Paper,
before beginning a project or campaign. This allows professionals to assess whether
your project is feasible in the time span allotted and whether it is substantial enough
to be realized.

Concept Paper
• It is a paper designed to persuade a panel of potential funders to assist in the
development of a product, program, or service.

Five Elements of a Concept Paper

• Introduction
• Purpose
• Description
• Support
• Contact Information

1. Introduction
o This section contains your mission and vision, as well as a brief
description of your project or campaign.

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 2. Purpose
o This should contain why your project/campaign is worth your
sponsor's time, effort, and money.

3. Description
• This part contains all of the project's pertinent information. It
entails the website(s) or page(s) you intend to create, as well as the
purpose of each and how they interact.

4. Support
• Although some concept papers do not include any sum asked from
the sponsor, this section contains the budget required for the
project.

5. Contact Information
• This section offers contact information for the group.

Your project/campaign must met the SMART criteria:

S – Specific M – Measurable A – Attainable R – Realistic T – Time-bound

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ICT Project Process
1. Planning
2. Development
3. Release and Promotion
4. Maintenance

1. Planning
• This involves the following tasks:
o Conceptualizing your project
o Researching on available data about your topic
o Setting deadlines and meetings
o Assigning people to various tasks

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 o Finding a web or blog host
o Creating a site map for your website
o Listing down all applications that you need including web
apps
o Funding (if applicable)
2. Development
• It entails the actual development of the website(s) / page, which
includes the creation of photographs, infographics, and other
materials.
3. Release and Promotion
• It entails the actual publication and advertising of the website /
page to the general public. Promotion usually begins prior to the
introduction of the product.
4. Maintenance
• It involves responding to feedback of your website / page visitors
and continuing to improve the website/page.

As you manage your page, you will encounter different behaviors of people in Social
Media. According to Rebecca Dye, a social media manager at First Direct, there are 12
Different Behaviors in Social Media.

12 Different Behaviors in Social Media

1. The Ultras
a. Check feeds dozens of times a day. Happily, admit their obsession. (14% of
Facebook users spend at least 2 hours a day on the network)
2. The Deniers
a. Social media do not control their lives but gets anxious when unable to access
networks. (20% of Facebook users would feel anxious or isolated if they had
to deactivate their accounts.
3. The Virgins
a. Taking first tentative steps in social media (19% of British people don’t use
any social networks)
4. The Peacocks
a. Popularity contest, high numbers of followers, fans, likes and retweets. (1 out
of 10 Twitter users want more followers than friends.)
5. The Lurkers
a. Hiding in the shadows of cyberspace. Watches what others are saying, but
rarely (if ever) participate themselves. (45% of Facebook users described
themselves as “observers”)
6. The Ranters
a. Mock and mid in face-to-face conversations. Highly opinionated online.
7. The Changelings
a. Adopt completely new personality online so no one knows their real identities.
8. The Ghosts
a. Create anonymous profiles, for fear of giving out personal information to
strangers.

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 9. The Informers
a. Seek admiration by being the first to share the latest trends with audiences.
10. The Approval Seekers
a. Constantly check feeds and timelines after posting. Worry until people
respond.
11. The Quizzers
a. Asking questions that allow them to start conversations.
12. The Dippers
a. Access their pages infrequently, often going days, or even weeks without
posting

Activity No. 1
Instruction: Identify which social media behavior is depicted on the following
statements. Write your answers on the blank before the number.

______________________________ 1. Asking questions that allow them to start conversations.

______________________________ 2. Seek admiration by being the first to share the latest trends

with audiences.

______________________________ 3. Check feeds dozens of times a day. Happily, admit their

obsession.

______________________________ 4. Mock and mid in face-to-face conversations. Highly opinionated

online.

______________________________ 5. Taking first tentative steps in social media

PERFORMANCE TASK
Group Task (10 members each)
Instruction

1. Think of your group’s advocacy. Choose any topic related to your SHS Strand and then
create a CONCEPT PAPER of your advocacy following the steps on your module. Send a
soft copy of your concept paper to your EmTech Group Chat to be submitted next
module retrieval.

2. Create a poster of your advocacy to be attached on your Concept Paper.

3. Once your Concept Paper has been checked and approved by your teacher, create a
Facebook Page of your advocacy.

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 How to Create a Facebook Page

1. Type the create a Facebook page on google

2. Look for how to create a Facebook page.
3. Fill out the boxes and paste your poster on your page.
4. Once you’re done, submit the URL of your page to your EmTech Group Chat.

Rubrics
Criteria Excellent (5-4) Good (3-2) Needs Improvement (1)
Understanding The students were able The students were able The students were not
to conceptualize a to partially able to conceptualize a
Concept Paper, Poster, conceptualize a Concept Concept Paper, Poster
and Facebook Page as a Paper, Poster, and and Facebook Page as a
way for social change. Facebook Page as a way way for social change.
for social change.
Product The students used their The students used the The students did not
knowledge and things they know and follow the guidelines to
successfully created a successfully created a successfully create a
Concept Paper, Poster, Concept Paper, Poster, Concept Paper, Poster,
and Facebook Page as a and Facebook Page as a and Facebook Page as a
way for social change. way for social change. way for social change.
Timeliness Submitted and Submitted and Submitted and completed
completed the task on completed the task a the task 2 weeks after the
the designated deadline week after the designated deadline
designated deadline

SUMMATIVE ASSESSMENT
Instruction: Read each statement carefully. Select your answers on the
Zipgrade answer sheet.

1. It involves the actual creation of the website(s) / page, this involves the production
of images, infographics and etc.
2. It involves that actual release of the website / page for public view and promotion.
Promotion typically starts before the actual release.
3. It involves responding to feedback of your website / page visitors and continuing to
improve the website/page.
4. Social media do not control their lives but gets anxious when unable to access
networks. (20% of Facebook users would feel anxious or isolated if they had to
deactivate their accounts.
5. Popularity contest, high numbers of followers, fans, likes and retweets. (1 out of 10
Twitter users want more followers than friends.)

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References
EMPOWERMENT TECHNOLOGY Quarter 2 – Module 3 Media and ICTs, Division of Cagayan de Oro,
2021

Prepared by:

JEMUEL C. MARI, RN
T-II
SHS Teacher

Checked by:

FEJOVI JOY B. INALVEZ

T-III
SHS Focal Person

Approved by:

RODEL T. NAVARRA, EdD

SHS Head Teacher VI
OIC School Head

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