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12 SENIOR HIGH SCHOOL

Empowerment Technologies
Quarter 2 – Module 3-4 :
Developing an ICT Project for Social
Change

Revised by: Rolex A. Gatchalian, DMNHS

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 What I Need to Know
In this module discusses developing an ICT Project for Social Change covering the
topics of:

1. Planning and conceptualizing an ICT Project for Social Change

2. Research for ICT Projects, Audience profiling, (demographics and
psychographics)
3. Designing and copywriting for ICT Projects
4. Developing and constructing the ICT project
Samples of these advocacies or projects include but are not limited to:
1. Antidrug campaigns
2. Youth election volunteer mobilization
3. Animal welfare and rights
4. Environmental conservation and action
5. Contemporary ICT issues such as cyber bullying, copyright infringement, green

MOST ESSENTIAL LEARNING COMPETENCIES:

1. Integrate rich multimedia content in design and development to best enhance
the user experience and deliver content of an ICT Project for Social Change
CS_ICT11/12-ICTPT-IIm-p18
2. Develop a working prototype of an ICT Project for Social Change
CS_ICT11/12-ICTPT-IIm-p19

OBJECTIVES:
At the end of the this module, the teacher should be able to:
1. Assist students to curate local community resources, namely:

a. identify and gather art ideas and materials available in the

community;
b. organize materials reflective of the group’s content, theme, and
purpose;

2. guide students to make decisions on the appearance and content of a website such
as to:

a. develop an appropriate design based on the previous knowledge acquired in

the course;
b. plan the details involved in the various phases of building a website; and
3. assist students to identify possible items in the website which may be considered
as invasion of privacy, items that could endanger minors, or items that could affect
community norms and mores.

Revised by: Rolex A. Gatchalian, DMNHS

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Lesson Developing an ICT Project for
2 Social Change

What’s In

Planning a Social Campaign:

• Before starting a project or campaign, you should be able to do the necessary
paperwork better known as a Concept Paper. This allows experts to see if your project is
doable over the time frame that was given and if it is significant enough to be made into
reality.

Concept Paper

• It is a document used to convince a panel of potential funders to help a product,

program, or service become a reality

Five Elements of a Concept Paper:

1.Introduction

2.Purpose

3.Description

4.Support

5.Contact Information

1. Introduction
 This includes your mission and vision and a brief introduction of your project /
campaign.

2.Purpose

 This includes the reason why the project / campaign is worth your sponsor’s time,
effort and money.

3.Description
 This includes all the necessary information about the project. It involves the
website/s or page you are going to produce and the purpose of each and how they
work in unison.

4.Support
 This contains the budget needed for the project, though some concept papers do
not specify any amount requested from the sponsor.

5.Contact Information
 This includes information on how the group can be contacted.

Revised by: Rolex A. Gatchalian, DMNHS

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 Your project/campaign must met the SMART criteria:

S – Specific M – Measurable A – Attainable R – Realistic T – Time-bounded

Revised by: Rolex A. Gatchalian, DMNHS

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 What’s New

ICT PROJECT PROCESS

1. Planning 2. Development 3. Release and Promotion 4. Maintenance

1. Planning
This involves the following tasks:
 Conceptualizing your project
 Researching on available data about your topic
 Setting deadlines and meetings
 Assigning people to various tasks
 Finding a web or blog host
 Creating a site map for your website
 Listing down all applications that you need including web apps
• Funding (if applicable)

2. Development
• It involves the actual creation of the website(s) / page, this involves the production of
images, infographics and etc.

3. Release and Promotion

• It involves that actual release of the website / page for public view and promotion.
Promotion typically starts before the actual release.

4. Maintenance
• It involves responding to feedback of your website / page visitors and continuing to improve
the website/page.

What is It

As you manage your page, you will encounter different

behaviors of people in Social Media. According to Rebecca Dye, a social media
manager at First Direct, there are 12 Different Behaviors in Social Media.

“Most people using social media will display a combination of

those personality types and they may be even behave differently
on Facebook, for example, how they behave on Twitter.” - Dr. David
Giles

12 Different Behaviors in Social Media

1. The Ultras – check feeds dozens of times a day. Happily, admit their obsession.
(14% of Facebook users spend at least 2 hours a day on the network)

Revised by: Rolex A. Gatchalian, DMNHS

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 2. The Deniers – social media do not control their lives, but gets anxious when
unable to access networks. (20% of Facebook users would feel anxious or isolated if
they had to deactivate their accounts.

3. The Virgins – taking first tentative steps in social media (19% of British people
don’t use any social networks)

4. The Peacocks – popularity contest, high numbers of followers, fans, likes and
retweets. (1 out of 10 Twitter users want more followers than friends.)

5. The Lurkers – hiding in the shadows of cyberspace. Watches what others are
saying, but rarely (if ever) participate themselves. (45% of Facebook users described
themselves as “observers”)

6. The Ranters – mock and mid in face-to-face conversations. Highly opinionated

online.

7. The Changelings – adopt completely new personality online so no one knows

their real identities.

8. The Ghosts – create anonymous profiles, for fear of giving out personal
information to strangers.

.9. The Informers – seek admiration by being the first to share the latest trends
with audiences.

10. The Approval Seekers – constantly check feeds and timelines after posting.
Worry until people respond.

11. The Quizzers asking questions allow them to start conversations.

What I Can Do

PERFORMANCE TASK NO. 2

Create a concept paper. Follow the FIVE ELEMENTS OF CONCEPT PAPER

(Write this in your paper)
• Choose any of the following topics of your Concept Paper
1. Antidrug campaigns
2. Youth election volunteer mobilization
3. Animal welfare and rights
4. Environmental conservation and action
5. Contemporary ICT issues such as cyber bullying, copyright
infringement, green technology, and Internet addiction

Revised by: Rolex A. Gatchalian, DMNHS

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 You will be rated with the following criteria:
Persuasiveness – 20 pts.
Content of the Project - 20 pts.
Over-all Presentation - 10 pts.
Total 50 pts.

PERFORMANCE TASK NO. 3

Create a poster for your advocacy – based on the project in your concept
paper (If cannot access Internet, you may draw a poster in long coupon
bond)
Samples of these advocacies or projects include but are not limited to:
1. Antidrug campaigns
2. Youth election volunteer mobilization
3. Animal welfare and rights
4. Environmental conservation and action
5. Contemporary ICT issues such as cyber bullying, copyright
infringement, green technology, and Internet addiction

SAMPLE OUTPUT

You can download apps from in your cellphone (e.g.photo editor, photoshop) Please
post this in your group page in respective album. Ask your teacher if there is available or
other alternatives.

Advocacy Poster Rubric : (20 points)

5=Excellent 4=Good 3=Average 2=Poor 1=Inadequate 5 4 3 2 1

Student created a creative and original design.
Student stayed focused and put forth their best effort.
Student wrote and drew carefully and completely.
Student’s graphics and text support the overall message of their
poster.

Revised by: Rolex A. Gatchalian, DMNHS

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 WHAT I HAVE LEARNED? (RECAP)

Five Elements of a Concept Paper:

1.Introduction
2.Purpose
3.Description
4.Support
5.Contact Information

ICT Project Process

 Planning
 Development
 Release and Promotion
 Maintenance

12 Different Behaviors in Social Media

1. The Ultras 6. The Ranters 11. The Quizzers
2, The Deniers 7. The Changelings 12. The Dippers
3. The Virgins 8. The Ghosts
4. The Peacocks 9. The Informers
5. The Lurkers 10. The Approval
.
You did an excellent job. Thanks for being Awesome. You completed this module
NOTE: NO ASSSESSMENT. THIS WILL BE DONE IN SUMMATIVE.

REFERENCES
https://www.photopea.com/
https://www.slideshare.net/livedeped/em-tech-tgacadv5112316
https://www.slideshare.net/livedeped/em-tech-readerv6111816
https://www.slideshare.net/markjhonoxillo/ict-project-for-
social-change
https://www.rcampus.com/rubricshowc.cfm?code=R8B645&sp=yes&
https://www.facebook.com/
https://www.facebook.com/pages/create/?ref_type=site_footer

Revised by: Rolex A. Gatchalian, DMNHS

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