Jonathan DeMik

Professor Granillo

English 103

28 May 2019

Abstract

The Pepsi advertisement “More than OK” may not appeal to some audiences, like those

who are already loyalists to other soda brands, or the fact that this commercial falls victim to the

glittering generalities fallacy. While this may be the case, the commercial is quite effective in its

persuasion tactics by utilizing three well-known celebrities. Building off this, the commercial is

considerably more appealing and effective due to its witty and well-implemented use of Pathos

and Ethos, and carrying a humorous tone throughout the entirety of the advertisement. After

applying a Marxist lens to the advertisement, the viewer can see that the ad goes against the

beliefs of Marxism.

In my multimodal project, I will be arguing how the “More Than OK” advertisement

creates a strong argument for buying Pepsi over other brands of soda, based on the strong uses of

rhetorical devices. I will also discuss how the advertisement strongly goes against Marxism as a

whole. The advertisement is quite funny and has a large amount of comical relief throughout

which makes the commercial even more effective.