Sheikh 1

Rubab Sheikh

Professor Granillo

English 103

May 30, 2019

OUTLINE

I. The advertisers promote their supermarket “REMA 1000”.

A. Promoted by the comparison with technologies.

B. The commercial gives the catchphrase of “Simpler is Better” in order to promote its

supermarket and undermine the technology.

C. Rema 1000 shows promotes its supermarket by undermining the technologies and depicting

that technologies have limitations while simplicity not.

II. The commercial starts off with the man in his smart house.

A. The man roams in his smart house and using the voice speakers to get his job done.

B. After coming back from dentist, he could not speak properly due to which his voice

speakers didn’t recognize his voice.

C. The technology dependent man stands outside his home in rain helplessly.

D. The comparison of man is done with the girl next door who prefers the things to be simple

without technologies and is happier.

III. The commercial uses the analogy to persuade the audience that simpler is better by using:
 Sheikh 2

A. The commercial makes an overuse of pathos to draw the attention of the audience

hysterically.

B. The commercial could be analyzed through Marxist’s concept of commodity fetishism

which shows that technologies offer an exchange value.

C. The commercial uses the emotional appeal fallacy to persuade the audience and promotes

it supermarket with catchphrase “Simpler is Better”.