Colorbond Award 2018

The Video
Insight

Bluescope is a worldwide-market
steel manufacture, that has a strong
root to local Indonesian culture.
Insight

Colorbond Award 2019

Is an annual architectural awarding

held to appreciate the masterpieces
of the architects, contractors,
building owners, students and
public.
Premise

The video

Will accentuate the art of

architectural greatness due to the
persons behind them.
The judges‘s profile will be shown
as those who appreciate the
masterpirce.
Key Message

● The art of architecture

● The greatness of the Award over its sessions and
categories
● Elegant way Bluescope’s man entirely involved
and judging the Award
Video Concept

The Video

Will be shown as a narrative-cinematic visual to

explain the key messages.
Beauty shots will filled the timeline alongside the
details to descript the message.
Video Format

Style : Narrative-Cinematic
Genre : Profile
Duration : 2 mins
Resolution : HD 1080p (30 fps for digital channel display)
Aspect Ratio : 16:9
Video Timeline
Peak :
Set Up : Awarding mood in
The figure exposure addition to the
to lead the audience Bluescope brand
mind into the award and person on it
tone and its
correlation to
Bluescope
Closing :
Conclusion to the
awarding’s key
Main : message and
The award and its Bluescope man
segmentation - and involvement
the Bluescope man
Opening : involvement inside
Beauty shots of the
architectural matters
combined with the
colorbond branding
tone
Storyline

The scenes of the architectural building shown as beauty shots..

Storyline

Someone look out the light source, then the Colorbond Award logo is flashing out..
Storyline

There is a discussion held by judges; the architectural photograph are on the table
Storyline

One judge’s eyes are pointing on something comes; then the light is flashing in..
Storyline

The award thropy shown as the beauty shots and it’s look detailed; the glory mood of the awarding
moment felt appear as the background
Storyline

The crowd of the audiences appear and they’re looked from the backside, in which the big screen
seen from the middle of theirs; the category list and other awarding rules are up on the screen
Storyline

The content on the screen turns into the full frame view; in which it contains those category list, the
list of judges and other rules of the awarding
Storyline

The screen turns up to the both logo of Bluescope and Colorbond Award 2019
Closing

Thank You
Dede WK - 2019